The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Medical
industry, for the month of
April
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In April, Warby Parker maintained its lead in terms of emails sent with 23 emails, followed by Smile Direct Club with 13 emails. This is compared to March where Warby Parker was also in the lead.
Hims took the lead in ad creation with 53 new ads launched in April, followed by Smile Direct Club with 43 new ads, and then Warby Parker with 30 new ads.
When it comes to ad strategy, Hims used a majority of images with 43 new images and only 10 new videos in its new ads. Smile Direct Club, on the other hand, was more focused on videos with 42 new videos and only 1 new image in its new ads. Warby Parker used an equal number of images and videos in its new ads, with 15 new images and 15 new videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
