The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Medical
industry, for the month of
January
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: In the medical industry, email marketing effectiveness varies. Hero Health, Inc. leads with 28 well-crafted emails, displaying a good balance between content and promotions. Warby Parker follows closely, delivering 27 emails with a commendable email scoring. Hers maintains an impressive performance with 23 emails, boasting high email scoring and a remarkable 0% promotion rate. Brands like Hims and Sons showcase strong performances but with room for improvement in promoting diversity. Nurx, despite no emails sent, scores high in email deliverability and content engagement.
Email Deliverability Insights: Analyzing email deliverability, Hero Health, Inc. excels with a minimal spam score and a relatively small email size. Nurx, without emails sent, maintains an excellent record. However, brands like MTHK and Warby Parker face challenges, featuring larger email sizes and increased spam scores. Hers impresses with both a low spam score and a compact email size. Stix and Lola show room for improvement, needing adjustments in both spam scores and email sizes.
Ads Performance: In advertising, Hims dominates with 110 new ads and a diverse mix of 33 unique copies, showcasing effective communication. Hers closely follows with 109 ads, maintaining a commendable balance between volume and variety. Warby Parker and Sons exhibit strong performances, combining high ad volumes with engaging content. Nurx, despite fewer ads, excels in content diversity. On the contrary, brands like Stix and Lola lag in social ads, demanding strategic improvements for better visibility. Overall, Hims and Hers establish themselves as advertising leaders in the medical industry.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
