The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Sexual Wellness
industry, for the month of
March
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Kindra leads in email marketing, sending 25 emails with a good performance score despite a high promotion ratio. Hanx follows closely with 16 emails, exhibiting excellent email scoring and a balanced promotion ratio. Mojo demonstrates a strong presence with 13 emails, although it leans towards a higher promotion ratio.
Email Deliverability and Spam Scores: My Lubie excels in email deliverability, boasting a positive spam score and efficient email size management, indicating a robust presence in the sexual wellness market. Mojo showcases solid email deliverability with a positive spam score, coupled with effective email size management, reflecting its significant impact in the industry. Hanx stands out in email deliverability, boasting a positive spam score and efficient email size management, indicating a strong foothold in the market.
Advertising Impact and Diversity: Hims dominates in advertising impact with 69 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the sexual wellness industry. Nurx closely follows with 41 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Lola demonstrates solid advertising strategies with 36 impactful ads, focusing on volume and a diverse range of ad content.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
