The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Medical
industry, for the month of
May
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Warby Parker and Smile Direct Club maintained their positions as email marketing leaders in the month of May. Warby Parker took the lead by sending 24 emails, closely followed by Smile Direct Club with 14 emails.
Shifting our attention to ad campaigns, Hims emerged as the front-runner with an impressive 101 new ads created, while Hero Health, Inc secured the second position with 79 new ads.
In terms of ad strategy, both Hims and Hero Health, Inc focused primarily on videos to captivate their audience. Hims utilized 72 videos alongside 29 images, while Hero Health, Inc incorporated 67 videos accompanied by 11 images.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
