The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Medical
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Genexa is the top performer in the medical industry for email marketing, with a low spam score and relatively high email scoring. However, there's room for improvement in reducing promotions. Hero Health, Inc. is close behind, with a good email score but a need to lower promotions. Warby Parker also stands out, with an impressive balance between email scoring and promotions. Smile Direct Club and Stix have decent email scores but need to work on their promotions. Brands such as MTHK, Hanx, Hers, Candid, Health & Her, Lola, and Sons need to enhance their email marketing efforts to compete effectively.
Email Deliverability Summary: Nurx leads in email deliverability with an impressive email size and a decent spam score. Hero Health, Inc. and Warby Parker have good email sizes and are relatively strong in terms of spam scores. Hers and Smile Direct Club perform well in email size but need to work on spam scores. Brands like Genexa, Hanx, Stix, MTHK, Health & Her, Candid, Lola, and Sons have various performance levels in email deliverability and should focus on strengthening their strategies.
Ads Performance Summary: Hims is the standout brand in advertising performance, with the highest number of new ads and diverse unique copies. Warby Parker and Hers follow closely, with strong advertising efforts and a good variety of unique copies. Smile Direct Club and Hero Health, Inc. also show potential with both new ads and unique copy diversity. Other brands, such as Genexa, Hanx, Health & Her, MTHK, Lola, Stix, and Nurx, need to enhance their advertising strategies to stay competitive in the medical industry.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
