The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Sexual Wellness
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Kindra leads the Sexual Wellness industry in email marketing with a substantial volume of emails sent, maintaining a good balance with a commendable email scoring. Puissante and Foria follow closely, demonstrating strong email performances. Stix performs well but shows room for improvement in promotions. Hello Cake and Mojo face challenges in email scoring and promotions, needing strategic enhancements. Hims and Nurx, although sending fewer emails, exhibit high email scoring, showcasing quality over quantity. LBDO, Rosewell, and Frenchie need significant improvements across all email marketing metrics.
Email Deliverability Summary: Mojo leads in email deliverability, combining a low spam score with optimal email size. Stix, Hello Cake, and Hims also demonstrate good deliverability but need to address certain aspects, such as email size for Hims. My Lubie and Puissante face challenges and require improvements in spam score and email size. LBDO, Rosewell, and Frenchie need substantial enhancements in both spam score and email size for better deliverability.
Ads Performance Summary: Hims dominates the Sexual Wellness industry in ads performance, displaying a high number of new ads, diverse copies, and a balanced mix of images and videos. Nurx follows closely, showcasing a robust performance across ad velocity and diversity. Puissante and Kindra perform well but require improvements in ad velocity. Mojo and Hello Cake face challenges in ads, needing both increased velocity and more diverse copies. Stix, My Lubie, and Foria need strategic enhancements in their ads strategies.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
