The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Sexual Wellness
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: In the month of November, the Sexual Wellness industry has experienced a surge in email activity, with an average of 12.2 emails sent per brand. Leading the pack is Kindra, showcasing good practices with 28 emails sent, though struggling in email scoring. Mojo and Maude are close contenders, demonstrating both good email performance and scoring. In contrast, brands like Hims and Nurx need to intensify their email efforts.
Email Deliverability Insights: Deliverability metrics reveal a nuanced picture. Maude leads with a significant decrease in spam score, maintaining good email size practices. Mojo closely follows with balanced performance. However, Nurx, despite a notable decrease in spam score, faces challenges, potentially due to larger email sizes. My Lubie exhibits commendable performance, highlighting an optimal balance.
Ads Performance: The Sexual Wellness industry is actively engaging in advertising, with an average of 25.73 ads published per brand. Hims stands out, showcasing an impressive volume of 100 ads, coupled with diverse and creative content. Maude and Nurx also demonstrate strong advertising strategies. On the contrary, Lola and Stix appear to lag behind, presenting no new ads during this period.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
