The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Sexual Wellness
industry, for the month of
July
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During the month of June, Puissante and Kindra stood out as the top performers in email communications, with Puissante sending a total of 28 emails and Kindra closely following with 25 emails.
Shifting our focus to advertising, Hims and Kindra maintained their leadership positions once again. Hims created an impressive 145 new ads, showcasing their commitment to staying at the forefront of advertising. Notably, they employed the highest number of ad copies (32), demonstrating their dedication to crafting diverse ad content. Meanwhile, Kindra secured the second position with 72 new ads.
When it comes to their ad strategies, both Hims and Kindra continue to prioritize the use of videos over images. Hims incorporated 98 videos alongside 47 images. Similarly, Kindra utilized 63 videos in conjunction with 9 images.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
