The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Sexual Wellness
industry, for the month of
July
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Insights: Kindra leads the way in email marketing with 26 emails, followed by Hanx with 18 and Foria with 17. Brands like Maude and Puissante also perform well, sending 13 and 12 emails, respectively. Mojo and LBDO are in the mid-range, with 10 and 8 emails. On the lower end, brands like Stix and Rosewell lag with 4 and 2 emails, respectively. Kindra’s high frequency and effective promotions indicate strong engagement, whereas brands like Nurx and Hims show no activity, reflecting the need for a more robust email strategy.
Deliverability and Spam Scores: My Lubie excels with a spam score of -3.5, showing great email deliverability. Mojo and Maude also perform well with scores of -2.48 and -2.13. However, Hanx and LBDO struggle with scores of -0.86 and -0.64. Brands like Puissante and Rosewell show poor performance with scores of 0.23 and 1.3. The top performers like My Lubie and Mojo have efficient strategies, while LBDO and Puissante need significant improvements to reduce spam scores and increase email effectiveness. Brands like Lola and Foria have mid-range scores, indicating areas for improvement.
Advertising Strategies and Performance: Hims dominates in advertising with 111 ads, followed by Nurx with 70 and Lola with 29. Puissante and My Lubie also show strong ad volumes with 26 and 24 ads. On the other hand, brands like Mojo, Rosewell, and Maude lag significantly with fewer than 3 ads. Hims and Nurx demonstrate robust advertising strategies with diverse content, while brands like Kindra and LBDO have room to improve their ad volume and variety. Minimal activity from brands like Hanx and Stix suggests a need for enhanced advertising efforts to stay competitive in the market.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
