The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Sexual Wellness
industry, for the month of
August
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In July, Puissante and Kindra kept their prominence in terms of emails, sending 25 and 24 emails respectively.
Shifting to the realm of advertising, Hims retained its position as the frontrunner in both ad creation and ad copies, with an impressive 95 new ads produced and 35 ad copies utilized this month. Hello Cake claimed the second spot, outpacing Kindra, with a total of 72 new ads.
Turning to the media employed in these ads, Hims exhibited a preference for images, while Hello Cake leaned towards videos. Hims incorporated 49 images alongside 46 videos, while Hello Cake featured 41 videos compared to 31 images.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
