The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Medical
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: Warby Parker leads the medical industry with an impressive email strategy, sending an average of 23 emails, scoring high in both quality and frequency. Hero Health, Inc. follows, maintaining a good balance with 18 emails, showcasing commendable performance in scoring. Smile Direct Club excels in email quality, scoring high with 13 emails. Conversely, Hims faces challenges, sending no emails, indicating a need for an active engagement strategy. In a competitive market, sustained and quality communication is vital for brand prominence.
Email Deliverability Insights: Genexa and Nurx emerge as delivery champions, securing excellent spam scores and optimizing email sizes. Conversely, Warby Parker faces challenges in deliverability with a sizeable email, affecting its potential reach. Sons strikes a balance, delivering well-optimized content. Health & Her struggles with both spam scores and large email sizes, impacting potential engagement. A meticulous focus on optimizing email sizes and maintaining low spam scores is critical for successful content delivery in the medical industry.
Ads Performance: Warby Parker, Hims, and Sons dominate in advertising velocity and performance, publishing a substantial number of ads with diverse content. Smile Direct Club, although strong in emails, lags in ad diversity. Candid, Stix, and Lola show room for improvement, with zero ads detected. In the competitive medical landscape, a dynamic advertising strategy, blending uniqueness with consistent frequency, is vital for sustained brand visibility and engagement.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
