The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Sexual Wellness
industry, for the month of
September
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Hello Cake stands out in email marketing with the highest email scoring and a substantial number of emails sent. Mojo also performs well with high email scoring. Kindra excels in email quantity but has room for improvement in email scoring. Brands like Hims and Nurx need to enhance their email strategies.
Email Deliverability Summary: My Lubie leads in email deliverability with a good spam score and a small email size. Mojo and Puissante also perform well in email deliverability. Brands like Hims and LBDO need to work on their email deliverability.
Ads Performance Summary: Hims excels in advertising with the most new ads detected and a wide variety of unique copies. Hello Cake and Nurx also perform well in ads. Brands like Foria and Stix lag in ad performance.
Social Ads Diversity Summary: Hello Cake leads in social ad diversity with a high proportion of videos. Nurx and Hims also perform well in this aspect. Many brands need to diversify their social ads with more videos.
In summary, Hello Cake leads in email marketing and social ad diversity, while My Lubie excels in email deliverability. Hims stands out in ads performance. Brands like Foria and Stix need to enhance their advertising strategies to compete effectively in the Sexual Wellness industry.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
