DTC Ecommerce Benchmarks

Find benchmarks on all ecommerce and popular Direct-To-Consumer (DTC) industries. Get accurate and updated data on their marketing strategy, their merchandising, their email marketing strategy and ads as well as dtc ecommerce trends.

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FAQ

Discover which data we're gathering to build these benchmarks, how we select the accurate DTC ecommerce brands.

What digital marketing data do you provide?

Right now, we focus on actionable digital marketing benchmark datapoints: email marketing, newsletter best practices, advertising, and creatives diversity.

Email Marketing

We provide several datapoints such as the number of emails, if they respect or not best practices, their average spam score, their average weight as well.

Social Advertising

We provide the amount of new ads published over time, if the ads are static photos or videos - and how diverse is also the associated copywriting.

What are you measuring exactly on these ecommerce industries?

Our goal is to measure any brand and any industry velocity and digital marketing performance & growth. If an industry is slowing down on certain times - or is stuck at sending 1 email per week only, then you want to know it.

A better way to compare your brands metrics with peers

We also want to offer a better way for brands to know how they're doing vs. their peers. It's a shame everyone has to subscribe on 100s of newsletters and use hours to track these things - technology's here, and for free.

How accurate is your marketing data?

It's super accurate for the emails - and representative enough for the ads. We're not getting 100% of what's happening, but enough to give you a sense of

How do you select the right DTC (Direct-To-Consumer) Ecommerce brands?

We analyzed more than 20000 brands to build these benchmarks, with the most representative brands of the industry each time. It might not be perfect and this might change over time - but the selection was an editorial choice made by us. If you wanna more or include your brand, get in touch with us!

Our blog

Trends and Direct To Consumers Stats

Out blog with new trends, definitions, explanations, tools and strategies to navigate this complex Direct-To-Consumer eCommerce world.
Trending - How To

Six of the Best Direct-to-Consumer Brands

These are some examples of direct-to-consumer brands that are making waves online and have established a good reputation. Their strategies could be something that could apply to your own business, too.
Mehdi BOUFOUS
November 29, 2023
Trending - How To

10 Email Newsletter Ideas for the Summer

Summer can mean a lot of different things but to an email marketer, it’s a goldmine of ideas waiting to be executed. The weather is hot, people are going on vacations or firing up their barbeques, and beach days seem endless. Whatever industry your brand falls under, you need to have a summer email campaign in your marketing strategy. 
Mehdi BOUFOUS
October 6, 2023
Trending - How To

Organic Search (SEO): What percentage Of Revenue Should It Contribute? 

We all know that Google currently holds around 92% of worldwide search engine market share. This certainly makes a typical organic Google listing featuring websites or e-commerce sites the digital equivalent of moment of truth. 
Mehdi BOUFOUS
April 30, 2023
Trending - How To

Email marketing: How Much Percentage of Revenue Does It Contribute?

But what’s the percentage of revenue that email marketing should contribute to your e-commerce store’s total revenue? How much should email marketing bring in? 
Mehdi BOUFOUS
April 30, 2023
Trending - How To

What Is The Criteria For Fast Growing DTC Brands? 

What does it take to head off into the stratosphere? If you are an upcoming e-commerce brand, what should you keep an eye on to allow you to get on the same path as these fast growing DTC brands? 
Mehdi BOUFOUS
April 28, 2023
Trending - How To

What Is Direct-to-Consumer? Definitions & Criteria you Need to Know

Cutting out the “middleman” makes for a compelling case, especially for smaller, niche, and frugal upstarts in eCommerce.Many businesses started off as DTC brands. Other traditional retail giants are slowly making their presence felt in the DTC space as well. 
Mehdi BOUFOUS
March 14, 2023
Trending - How To

Industry Trends: How Benchmarking helps eCommerce Planning

If you want to survive and thrive with eCommerce, it’s one thing to get your business off to a great start, efficient management, and great marketing; it’s completely something else to stay on top of your industry and know what your competitors are doing. 
Mehdi BOUFOUS
March 14, 2023
Trending - How To

Email Marketing eCommerce Benchmarks: How to Compare Yourself

What truly matters is whether you compare yourself at all, how you compare yourself with competitors, the parameters you judge your competitors (and the growth of your business), and the specific aspects of your business you measure. 
Mehdi BOUFOUS
March 7, 2023
Trending - How To

eCommerce Marketing Benchmarks: KPIs You Should Look Out For

eCommerce KPIs are powerful sets of data: specific numbers that are used to determine the performance and growth of your business. The benchmarks you track, set, and beat will be the guiding beacon for business growth. 
Mehdi BOUFOUS
March 7, 2023