Haircare

Prose, Luvme Hair, and Briogeo lead the haircare industry, excelling in various metrics. Prose boasts the highest organic traffic at 135,071 and an impressive success score of 79.3%, backed by a strong email score of 74.82%. Luvme Hair stands out in email marketing, sending 80 emails with an average spam score close to optimal at -2.03, and a success score of 77.29%. Briogeo also performs well, with a perfect ad score of 100% and a high organic traffic figure of 77,975. Together, these brands demonstrate robust email and ad strategies, making them dominant players.

Next in line are brands like oVertone, Color Wow, and Function of Beauty, which perform well but don't quite reach the top. oVertone has a solid success score of 71.45%, strong email performance, and notable organic traffic at 90,460. Color Wow stands out with a high email score of 78.58% and a decent ad score, contributing to a success score of 67.69%. Function of Beauty, with an 87.37% ad score and a growth score of 62.43%, shows balanced performance across all areas, positioning these brands as competitive, though slightly behind the leaders.

Brands such as Keeps, eSalon, and Crown Affair lag in performance. Keeps has a low email score of 19.88% and a modest success score of 31.12%, indicating weak engagement. eSalon struggles with a low success score of 52.03%, hindered by weak organic traffic of 20,167. Crown Affair also falls behind with a success score of 42.66% and lower email and ad scores. These brands lack the reach and engagement seen in the top performers, signaling they need improvements in their digital marketing strategies to remain competitive.

Email Marketing Performance:Color Wow emerges as a leader in email marketing, sending 46 emails, with good email scoring despite fair promotion performance, indicating effective engagement and communication strategies. Luvme Hair closely follows, demonstrating robust email marketing with 39 emails sent, good email scoring, and a fair promotion percentage, reflecting efficient audience targeting and engagement approaches. Briogeo showcases effective email marketing practices with 19 emails sent, good email scoring, and strong promotion performance, suggesting strategic audience engagement and communication efforts.

Email Deliverability and Spam Scores:Sienna Naturals showcases excellent email deliverability with a good spam score and email size performance, demonstrating consistent inbox placement and efficient content management. Crown Affair exhibits commendable email deliverability, maintaining a good spam score and email size performance, indicating effective content optimization and management practices. Keeps, although not reporting spam scores, demonstrates strong email deliverability with good email size performance, suggesting efficient content optimization strategies.

Advertising Impact and Diversity:Prose leads in advertising impact and diversity with 116 impactful ads, showcasing both volume and variety in content, highlighting its strong market presence in the haircare industry. Luvme Hair closely follows with 116 impactful ads, reflecting robust advertising presence and engagement diversity, effectively positioning itself in the competitive market. Nutrafol maintains solid advertising impact with 90 impactful ads, exhibiting good diversity in unique copy and video proportion, indicating effective content variation and innovation strategies.

Email Marketing Performance: Color Wow emerges as a frontrunner in the Haircare Brands industry, sending 52 emails with a solid performance score of 47.77% despite requiring improvement in email scoring and promotional strategies. Luvme Hair closely follows with 51 emails and a commendable performance score, though it needs to enhance email scoring for better engagement. oVertone shows promise with 22 emails and a good performance score, but it needs to refine its promotional strategies. Prose and Briogeo present potential with 17 and 16 emails, respectively, but they require enhancements in both performance and promotion strategies to effectively engage consumers and remain competitive in the Haircare Brands industry.

Email Deliverability and Spam Scores: Sienna Naturals demonstrates superior email deliverability with a positive spam score and efficient email size management, positioning itself as a leader in this aspect. Bread excels in email deliverability with a positive spam score and efficient email size management. Crown Affair showcases positive spam scores and effective email size management. Keeps exhibits positive spam scores but requires improvements in email size management. amika, Color Wow, Function of Beauty, and other brands face challenges in both spam scores and email size management, necessitating strategic adjustments to improve email deliverability.

Advertising Performance: Luvme Hair leads in advertising with 121 impactful ads, emphasizing both volume and diversity in ad content. Champo closely follows with 115 impactful ads, showcasing a variety of unique copies and strong advertising volume. Nutrafol and Prose demonstrate potential in advertising but require enhancements in both volume and diversity to optimize advertising impact and competitiveness in the Haircare Brands industry. Briogeo, eSalon, oVertone, and other brands face challenges in advertising volume and diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.

Email Marketing Overview: In the last month, the haircare industry has witnessed a 2.35% decrease in average emails sent, settling at 18.31 per brand. Color Wow leads with 64 emails, showcasing a proactive email strategy. Luvme Hair excels in both email performance (50.21%) and scoring, demonstrating a balanced approach. However, Sienna Naturals struggles with poor engagement and promotion rates. The industry's average promotion rate stands at 42.19%, with notable performers such as Crown Affair, BELLAMI Hair, and Prose.

Email Deliverability Insights: The industry faces challenges with an increased average spam score of 25.55%. Crown Affair stands out with excellent email deliverability, reflected in a low spam score of -3.46. However, Keeps faces challenges with a slightly increased spam score, indicating potential deliverability issues. Color Wow and Function of Beauty grapple with large email sizes, impacting their overall email performance. Notably, Nutrafol exhibits exemplary email deliverability, showcasing its commitment to reaching the audience effectively.

Ads Performance: Advertising in the haircare industry has surged by 28.16%, averaging 73.13 ads per brand. Luvme Hair leads with 339 new ads, highlighting its dynamic advertising approach. Nutrafol, Briogeo, and Prose maintain strong advertising presence with creative copies. Sienna Naturals lags behind in ad volume, emphasizing the need for a more diverse advertising strategy. Social ad diversity reveals varying approaches, with oVertone relying heavily on videos, while eSalon showcases a balanced mix. Overall, the industry demonstrates a need for creative and diverse advertising strategies to capture audience attention effectively.

Email Marketing Summary: Color Wow leads the haircare industry in email marketing, sending an impressive 14.69 emails on average. Luvme Hair and Briogeo closely follow, demonstrating good performance with scores around 55-61%. Overtone, despite sending fewer emails, maintains a solid email scoring, but BELLAMI Hair, Prose, and others lag in both frequency and effectiveness. The competition is intense, with brands vying for attention through varied email strategies.

Email Deliverability Summary: Sienna Naturals and Bread outshine others in email deliverability with excellent spam scores of -2.16 and -3.85, respectively. Keeps demonstrates a unique performance with a near-zero spam score. In contrast, amika struggles with high email size, affecting deliverability. Brands like Overtone and Prose need to optimize email size for better inbox placement.

Ads Performance Summary: Luvme Hair dominates in advertising, presenting a whopping 120 unique copies, showcasing versatility. Overtone, Champo, and Briogeo also perform well in ad velocity and diversity. In contrast, BELLAMI Hair and Good Dye Young need to diversify their advertising strategies, relying on a limited number of copies. The industry emphasizes the importance of vibrant and dynamic advertising to capture diverse consumer interests.

Email Marketing Summary: In the haircare industry, Crown Affair shines as the leader with excellent email practices. They effectively balance promotions and email scoring. Luvme Hair and Color Wow follow closely with good email performance, although Color Wow should focus more on promotions. Briogeo ranks well, focusing on email scoring and promotions. Function of Beauty, Sienna Naturals, Champo, and Nutrafol need to enhance their email strategies across both email scoring and promotions. Prose and Keeps lag behind in email practices, needing a complete overhaul in their email marketing strategies.

Email Deliverability Summary: Sienna Naturals leads in email deliverability, achieving optimal spam scores and email sizes. Crown Affair maintains excellent deliverability practices, with slight improvements needed in email size. Keeps achieves a good spam score and email size but should improve spam scores. Briogeo and Nutrafol demonstrate strong email deliverability practices, focusing on spam scores and email size optimization. Function of Beauty and Champo need to work on their email deliverability, particularly spam scores. The other brands, Color Wow, Luvme Hair, Prose, and yet again, Sienna Naturals, require comprehensive enhancements in email deliverability.

Ads Performance Summary: Prose takes the lead in the haircare advertising arena, with high ad velocity and a diverse range of unique ad copies. Champo and Luvme Hair follow closely, demonstrating good ad velocity and various unique ad copies. Briogeo maintains fair ad velocity and unique ad copies but has room for improvement. Color Wow, Function of Beauty, and Nutrafol need to enhance their advertising strategies, focusing on both ad velocity and unique ad copies. Keeps and Sienna Naturals lag behind in ad performance, requiring significant improvements to remain competitive in the haircare industry.

Email Marketing Summary: Luvme Hair leads the haircare industry in email marketing, sending the highest number of emails with a good email scoring. Color Wow and Crown Affair also perform well in email marketing. Prose, however, sends a high percentage of promotional emails.

Email Deliverability Summary: Sienna Naturals and Bread excel in email deliverability with good spam scores and optimized email sizes. Crown Affair also performs well in email deliverability. Brands like amika and Color Wow need to improve their email deliverability.

Ads Performance Summary: Function of Beauty dominates in advertising, with the highest number of new ads detected and good unique copy performance. eSalon and Luvme Hair also perform well in advertising. Brands like BELLAMI Hair and amika lag behind in their advertising efforts.

In summary, Luvme Hair is a leader in email marketing within the haircare industry. Sienna Naturals and Bread excel in email deliverability. Function of Beauty dominates in advertising. However, some brands like amika and Color Wow need to enhance their marketing strategies.

In August, Luvme Hair took the lead with a total of 47 emails, followed by Color Wow with 33 emails.

In terms of advertising, Luvme Hair outpaced Prose this month, crafting an impressive 142 new ads, while Prose secured the second position with 101 new ads. Luvme Hair notably employs the highest number of ad copies (134).

Regarding ad strategy, both Luvme Hair and Prose emphasize videos this month. Luvme Hair showcases 121 videos in contrast to 21 images, while Prose employs 93 videos and only 8 images.

In July, Color Wow leads again with 36 emails, followed by Crown Affair with 26 emails.

When it comes to advertising, Prose stands at the top, creating a substantial number of new ads (139). Luvme Hair takes the second position with 116 new ads and also boasts the highest number of ad copies (115) compared to all benchmark brands.

Regarding ad media strategy, both Prose and Luvme Hair prioritize videos over images. Prose uses 116 videos vs. 23 images, while Luvme Hair utilizes 88 videos vs. 27 images.

In June, Color Wow took the lead again in emails, sending a total of 37 emails, closely followed by Crown Affair with 28 emails.

Shifting to advertising, Prose claimed the first position with 134 new ads created and utilized the highest number of unique ad copies (103) among the brands of the benchmark this month. Champo secured the second position with 92 new ads.

Regarding ad media usage, both Prose and Champo prioritized videos over images. Prose incorporated 127 videos and only 7 images in their ad campaigns, while Champo utilized 83 videos and 9 images.

In May, Color Wow and Crown Affair maintain their leadership positions in emails, with a total of 32 emails each.

Turning our attention to advertising, Luvme Hair and Prose dominate the scene, creating a staggering 90 new ads each. Notably, Luvme Hair showcases their creativity with the highest number of ad copies with a total of 88 unique ad copies used.

In terms of ad strategy, both Luvme Hair and Prose prioritize videos to engage their audience. Luvme Hair used 70 videos alongside 20 images. Similarly, Prose utilizes 87 videos alongside only 3 images.

Comparing March and April's statistics, we can see that Color Wow was the top brand in email marketing, sending 58 emails in March and 48 in April. Meanwhile, Crown Affair sent 26 emails in March and 28 in April. When it comes to ads, Champo produced the highest number of new ads in March with 33, followed by Prose and eSalon with 30 each. However, in April, Hairstory took the lead with 60 new ads, followed by eSalon with 49 and Color Wow with 39. In terms of ad strategy during April, Hairstory, eSalon, and Color Wow all showed a preference for using images, with Hairstory using 34 new images vs. 26 new videos, eSalon using 35 new images vs. 14 new videos, and Color Wow using 34 new images vs. 5 new videos.

In February, Color Wow took the lead in email marketing, having sent a total of 58 emails, followed by Crown Affair with 26 emails. Meanwhile, Champo produced the highest number of new ads, with a total of 33, while Prose and eSalon each created 30 new ads. Notably, Prose exclusively used videos for their new launches, producing 30 new videos during the month. eSalon and Champo followed closely behind with 26 and 23 new videos respectively.