Good Mylk

Athletic Brewing Co. leads the competition with an impressive growth score of 68.93%, email performance at 81.18%, and perfect ad metrics at 100%. This brand's strong presence in email and ad strategies places it at the top of the leaderboard. Javy Coffee also shows strong ad performance, reaching 100% in this area, while its overall success score of 52.92% highlights its balanced strategy across both email and ads. Health-Ade is another top performer, with a 51.27% growth score and solid results in email (79.72%) and ads (73.28%).

Brands like Magic Mind and Grind are performing well but slightly trail the leaders. Magic Mind has a growth score of 36.37% and decent email and ad performance, pushing its success score to 48.12%. Meanwhile, Grind, with a strong growth score of 61.33%, excels in email at 92.08% and has a solid 78.18% ad score, positioning it as a contender just behind the top brands. Olipop and Nuun are maintaining stability but show potential with moderate scores across the board, keeping them in the race.

On the lower end, brands like Caleno Drinks and Good Mylk are struggling, with low success scores of 16.18% and 10.3%, respectively. They show minimal ad activity and email engagement, indicating weaker digital strategies. MatchaBar is also lagging, with only a 10.21% success score. These brands need significant improvements in their digital marketing efforts to compete with the top-performing leaders.

Email Marketing Performance: Magic Mind leads in email marketing performance, sending 15 emails with a good email scoring, and effectively avoiding promotions, showcasing strong engagement strategies. Athletic Brewing Co. follows closely, sending 14 emails, though with a poor percentage of promotions, suggesting potential optimization in promotional approaches. Grind demonstrates notable email marketing performance, with 14 emails sent, a good email scoring, and a balanced percentage of promotions, indicating effective communication strategies.

Email Deliverability and Spam Scores: Grind maintains robust email deliverability with a good spam score and email size performance, reflecting efficient content optimization and inbox placement strategies. Nuun showcases commendable email deliverability, although with a fair email size performance, suggesting potential areas for content optimization and management practices. Cure demonstrates mixed results in email deliverability, with a good spam score but poor email size performance, indicating potential challenges in content optimization and management practices.

Advertising Impact and Diversity: Javy Coffee leads in advertising impact and diversity, with 90 impactful ads demonstrating both volume and variety in content, highlighting its strong market presence in the beverages brands industry. Nuun closely follows with 62 impactful ads, showcasing a robust advertising presence and engagement diversity, effectively positioning itself in the competitive market. Aarke maintains a solid advertising impact with 32 impactful ads, exhibiting good diversity in unique copy, although with a fair proportion of videos, suggesting potential areas for content variation and innovation.

Email Marketing Performance: Health-Ade leads the Beverages Brands industry with 13 emails sent, exhibiting a good performance score of 57.0% and strategic promotion approaches (7%). Magic Mind closely follows with 13 emails, demonstrating strong performance scores and effective promotion strategies. Grind also sends 13 emails, showcasing a commendable performance score and promotional efforts, albeit with room for improvement. Better Booch and Athletic Brewing Co. send 12 emails each, showcasing good performance scores but needing enhancements in promotion strategies. Olipop and JUST Water exhibit potential with 8 and 7 emails, respectively, but require improvements in performance and promotion strategies to effectively engage consumers and maintain competitiveness.

Email Deliverability and Spam Scores: Grind excels in email deliverability with a positive spam score and efficient email size management. Nuun demonstrates a positive spam score but faces challenges in email size management. Cure and Caleno Drinks exhibit positive spam scores but need improvements in email size management for optimal deliverability. Athletic Brewing Co., Magic Mind, and Drink Prime show promise in spam scores but require enhancements in email size management to optimize email deliverability. JUST Water and Health-Ade face challenges in both spam scores and email size management, necessitating strategic adjustments to improve email deliverability.

Advertising Performance: Javy Coffee leads in advertising with 128 impactful ads, emphasizing both volume and diversity in ad content. Health-Ade closely follows with 31 impactful ads, showcasing a variety of unique copies and strong advertising volume. Magic Mind, Aarke, and Grind exhibit potential in advertising but require enhancements in both volume and diversity to optimize advertising impact and competitiveness in the Beverages Brands industry. Nuun, Drink Prime, JUST Water, Olipop, Cure, Better Booch, MatchaBar, and Caleno Drinks face challenges in advertising volume and diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.

Email Marketing Overview: In the last 30 days, the beverages industry shows an 8.17% uptick in email campaigns, averaging 8.87 emails per brand. Javy Coffee leads with 20 emails, demonstrating consistent and engaging outreach. Magic Mind and Athletic Brewing Co. closely follow, maintaining high engagement with 16 emails each. Meanwhile, Drink Prime and Nuun struggle, requiring a reevaluation of their email strategies to match industry standards.

Email Deliverability Insights: The industry observes a commendable 33.33% drop in average spam scores, indicating improved email deliverability. Grind leads with a low spam score, ensuring its messages reach the target audience effectively. Conversely, Health-Ade struggles with larger email sizes, impacting deliverability. Notably, Aarke needs attention, as it fails to deliver emails effectively. Executives should focus on optimizing email sizes and content for better outreach and customer satisfaction.

Ads Performance: Advertising strategies showcase a 53.43% mix of images and videos. Javy Coffee and Magic Mind excel in diverse content, with engaging images and videos capturing consumer attention. However, Drink Prime and Better Booch lag in the diversity of their advertising content. Executives should emphasize a balanced mix of images and videos to maintain a dynamic and captivating advertising strategy. Brands must adapt to evolving consumer preferences for a competitive edge in the market.

Email Marketing Summary: Javy Coffee leads the Beverages industry with an impressive average of 7.0 emails, demonstrating good engagement (57.1%) and a balanced promotion strategy. Health-Ade closely follows, excelling in email scoring (63.91%) but with room for improvement in promotions. Magic Mind and Grind perform well, but JUST Water and Olipop struggle, lacking in both engagement and scoring metrics.

Email Deliverability Summary: Grind achieves top-notch deliverability with a remarkable spam score of -2.83 and efficient email size management. Nuun and Good Mylk also perform well in deliverability, while brands like Cure and JUST Water face challenges, particularly in spam scores and email size. Health-Ade shows potential but should enhance email size practices.

Ads Performance Summary: Drink Prime emerges as the advertising leader in the Beverages sector, displaying 72 new ads and diverse copies. Nuun and Athletic Brewing Co. follow closely, showcasing effective ad strategies. However, Javy Coffee and JUST Water struggle with ad velocity and diversity, while Olipop and Aarke lag behind with minimal ad presence.

Email Marketing Summary: Grind leads the beverage industry in email marketing with a good balance of frequency, scoring, and promotions. Better Booch and Health-Ade closely follow with commendable performance but with areas to improve, particularly in the promotion category. JUST Water and Athletic Brewing Co. maintain a strong email marketing presence, while Javy Coffee and Magic Mind show promise but need refinement in scoring and promotions. Olipop and Cure face challenges and should focus on enhancing both scoring and promotional strategies. Drink Prime, Nuun, and MatchaBar lag behind and need comprehensive improvements in their email marketing approaches. Aarke, Good Mylk, and Caleno Drinks are at the bottom tier and require a substantial overhaul for better competitiveness.

Email Deliverability Summary: Grind secures a leading position not only in email marketing but also in deliverability, with an excellent spam score and optimal email size. Nuun and Aarke also exhibit strong deliverability status, while Cure and Caleno Drinks maintain a fair deliverability but need improvements. JUST Water, MatchaBar, and Olipop face challenges and should focus on enhancing both spam scores and email sizes for better deliverability. Health-Ade, Drink Prime, Better Booch, and Javy Coffee are at the lower end and require a comprehensive overhaul in their email deliverability strategies. Good Mylk, Athletic Brewing Co., and Magic Mind are at the bottom tier and need substantial improvements in both spam scores and email sizes.

Ads Performance Summary: Aarke leads the beverage industry in ads performance with a high velocity and a diverse range of unique copies, setting a benchmark for others. Health-Ade, Javy Coffee, and Nuun also exhibit strong ad strategies with a good mix of copies. Grind, Magic Mind, and Drink Prime maintain a fair ad performance but need improvements. MatchaBar, Olipop, and Cure lag behind and should focus on enhancing their ad strategies for better overall performance. JUST Water, Better Booch, and Athletic Brewing Co. are at the lower end and require a comprehensive overhaul in their ads strategies for better competitiveness. Good Mylk and Caleno Drinks are at the bottom tier and need substantial improvements in both ad velocity and unique copies for better competitiveness.

In June, Athletic Brewing Co. and Grind take the lead with 14 and 13 emails respectively. Shifting focus to ads for the month of June, Javy Coffee emerges as the top performer with 69 new ads created, boasting the highest number of ad copies used (38) compared to other beverage brands in the benchmark. Health-Ade secures the second position with 54 new ads created.

When it comes to ad strategy, both Javy Coffee and Health-Ade prioritize videos over images. Javy Coffee incorporates 55 videos and 14 images, while Health-Ade utilizes 30 videos and 23 images.

In July, Health-Ade leads with 15 emails, closely followed by Javy Coffee with 14 emails.

When it comes to advertising, Aarke takes the top spot with 68 new ads created this month. Javy Coffee secures the second position with 67 new ads, boasting the highest number of ad copies (41).

Regarding their ad media strategy this month, Aarke preferred utilizing more images, while Javy Coffee opted for more videos. Aarke utilized 42 images and 23 videos, whereas Javy Coffee used 36 videos and 31 images.

In August, Magic Mind held the lead in emails with 14, closely followed by Health-Ade with 13 emails.

Shifting our focus to advertising, Javy Coffee took the top spot with 74 new ads created, while Aarke secured the second position with 60 new ads, using the highest number of ad copies (33) this month.

Regarding ad strategy, Javy Coffee emphasized videos, whereas Aarke leaned more towards images. Javy Coffee utilized 45 videos compared to 29 images, while Aarke incorporated 37 images versus 22 videos.

Email Marketing Summary: Javy Coffee and Health-Ade are the top performers in email marketing in the Beverages industry. Javy Coffee sends a significant number of emails with excellent email scoring and a reasonable promotion rate. Health-Ade also excels in email marketing with good email scores. Brands like Cure and Olipop need to improve their email marketing efforts.

Email Deliverability Summary: Grind leads in email deliverability with a good spam score and optimized email size. Nuun and Aarke also perform well in email deliverability. Brands like Health-Ade and Drink Prime need to work on their email deliverability.

Ads Performance Summary: Javy Coffee dominates advertising with the highest number of new ads detected and good unique copy performance. Magic Mind and Nuun also perform well in advertising. Brands like Better Booch and JUST Water need to focus more on their advertising efforts.

In summary, Javy Coffee and Health-Ade excel in email marketing. Grind leads in email deliverability. Javy Coffee dominates advertising, with Magic Mind and Nuun also performing well. Brands like Cure, Olipop, Better Booch, and JUST Water need to improve their overall marketing efforts.

In the realm of emails, Javy Coffee once again emerges as the industry leader in May, delivering a total of 19 emails. Following closely behind are Magic Mind and Athletic Brewing Co., both sent 15 emails each.

When it comes to advertising, Aarke takes the lead, showcasing their brand through 59 new ads. Javy Coffee follows closely behind with 57 new ads.

In terms of advertising strategy, both Aarke and Javy Coffee exhibit a preference for images. Aarke presents their brand with 37 images alongside 21 videos. Similarly, Javy Coffee used 30 images alongside 27 videos.

During March, Javy Coffee sent 18 emails, making them the leader in email communication, closely followed by Athletic Brewing Co with 17 emails. In terms of advertisements, Athletic Brewing Co took the lead by launching 34 new ads, followed by Javy Coffee with 30 new ads, which utilized 27 unique ad copies.

Athletic Brewing Co's advertising approach involved using images predominantly, with 88% of their media in the form of images. Similarly, Health-Ade utilized images in 77% of their media, with the remaining percentage allocated to videos.

In April, Javy Coffee emerged as the leader in email marketing with 27 emails sent, followed by Athletic Brewing Co. with 16 emails. Javy Coffee also took the top spot in terms of new ads launched, with a whopping 56 new ads and the highest number of unique ad copies used, with 42 in total during this period. Aarke followed with 30 new ads. In terms of ad strategy, Javy Coffee placed its focus on videos, having 50 new videos compared to just 6 new images. On the other hand, Aarke used a nearly equal number of images and videos in its new ads, with a preference for images, having 19 new images versus 11 new videos.

‍