Discover here all the benchmarks related to the
Luxury
industry. They're sorted from the most recent to the oldest - so you can compare them for future reference.
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Email Marketing Performance: Aurate leads the luxury brands industry with 39 emails sent, showcasing good email scoring performance but requiring enhancements in promotional content diversity. Fendi closely follows with 22 emails, demonstrating excellent email scoring performance and a balanced promotional approach. Louis Vuitton emerges as a strong performer with 17 emails sent, showing exceptional email scoring performance and balanced promotional content. Gucci presents itself with 13 emails, indicating fair email scoring performance and a balanced promotional approach. Versace and Chanel face challenges in email marketing, requiring strategic adjustments to enhance performance and competitiveness.
Email Deliverability and Spam Scores: Hermès struggles in email deliverability with a negative spam score and inefficient email size management, positioning itself as a notable underperformer in the luxury brands industry. Gucci excels in email deliverability with a positive spam score and efficient email size management, distinguishing itself as a leader in the industry. Yves Saint Laurent demonstrates potential in email deliverability with a positive spam score but requires improvements in email size management to optimize deliverability and competitiveness. Fendi and Versace face challenges in both spam scores and email size management, necessitating strategic adjustments to enhance email deliverability and competitiveness.
Advertising Performance: Prada leads in advertising with 201 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the luxury brands industry. Dior closely follows with 132 impactful ads, showcasing a variety of unique copies and strong advertising volume. BURBERRY demonstrates strong advertising impact with 132 impactful ads, requiring enhancements in diversity to optimize advertising impact and competitiveness. Moncler and Fendi face challenges in advertising volume and diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.
Email Marketing Overview: Gucci stands out as the top performer in email marketing, with a remarkable 69.07% performance and 14 well-structured emails. Louis Vuitton follows closely, demonstrating a solid 56.71% performance with 17 carefully crafted emails. Chanel, Fendi, and Aurate secure their positions with effective email strategies and good performance scores. However, BURBERRY needs refinement in both email volume and promotional content. Hermès and La Mer lag behind, requiring urgent adjustments to improve their email marketing impact.
Email Deliverability Insights: Gucci leads in email deliverability, boasting a substantial reduction in spam scores and maintaining moderate email sizes. Dior follows suit, showcasing excellent deliverability with a significant reduction in spam scores. Brands like Valentino, Moncler, and BURBERRY maintain reasonable spam scores and email sizes, contributing to effective deliverability. However, brands like La Mer and Louis Vuitton struggle with higher spam scores, necessitating immediate attention for enhancement.
Ads Performance: Dior emerges as a leader in advertising with 190 impactful ads and a diverse range of 36 unique copies. Fendi and Prada maintain strong advertising strategies, combining substantial ad volumes with engaging content. BURBERRY demonstrates effective advertising, emphasizing diversity in both volume and content. Versace struggles with both volume and content diversity, requiring strategic adjustments for competitive advertising.
Email Marketing Overview : In the realm of luxury, Dior asserts dominance, leading with 26 well-crafted emails and an impressive email score of 51.23%. Aurate follows suit, exhibiting a commendable email strategy with 37 messages, although a higher focus on promotional content is evident. La Mer, while sending fewer emails, excels in email quality with a notable score of 37.21%. Gucci and Louis Vuitton lag behind, facing challenges in both email frequency and scoring, indicating a need for refinement. Prada and BURBERRY showcase potential, maintaining a balance between quantity and quality.
Email Deliverability Insights : Gucci stands out in email deliverability, optimizing messages with a significant decrease in spam scores and appropriate email sizes. Yves Saint Laurent excels, showcasing both good spam scores and email sizes, emphasizing a comprehensive delivery approach. La Mer, despite email quality, struggles with larger email sizes, signaling an optimization opportunity. Notably, Hermès faces challenges in both spam scores and email sizes, indicating room for improvement in the delivery spectrum.
Ads Performance : Prada leads the advertising arena, boasting 129 diverse ads and a rich variety of content. BURBERRY closely follows, maintaining a strong balance in ad quantity and uniqueness. Yves Saint Laurent and Dior showcase good performance but face challenges in unique copy creation. Gucci excels in ad diversity, balancing images and videos effectively. However, Hermès lags, struggling to diversify content in both images and videos. In the luxury sector, a robust advertising strategy with diverse and engaging content is pivotal for sustained brand visibility and consumer connection.
Email Marketing Summary: In the Luxury industry, email marketing has witnessed substantial growth. Aurate leads with a high number of emails sent and decent email scoring, although they should lower their promotions percentage. La Mer ranks high in email sending but struggles with email scoring. Dior also performs well, with a good number of emails and strong email scoring. Chanel, Fendi, and Versace exhibit potential. Louis Vuitton and BURBERRY need to work on their email marketing practices. Prada, Yves Saint Laurent, Gucci, and Valentino should improve email scoring and promotions.
Email Deliverability Summary: Gucci excels in email deliverability with the best spam score and email size. Yves Saint Laurent follows closely, demonstrating a fair spam score but needs to improve email size. Fendi, Valentino, and Prada maintain good spam scores and email sizes. Moncler has a fair spam score but needs to reduce email size. BURBERRY and Aurate exhibit potential in email deliverability but need to work on their spam scores and email sizes. La Mer, Dior, and Chanel struggle with spam scores and email sizes. Louis Vuitton and Hermès lag behind in email deliverability.
Ads Performance Summary: Prada leads in advertising performance, with the highest number of new ads detected and a wide variety of unique copies. Gucci closely follows, also excelling in both new ads and unique copies. Versace maintains a strong presence in advertising. Dior and Fendi demonstrate potential in this category. Louis Vuitton and Valentino show promising advertising performance. However, La Mer, Moncler, BURBERRY, Aurate, Chanel, and Hermès need to enhance their advertising strategies.
Email Marketing Summary: Aurate leads the luxury industry in email marketing with a good email score and a low promotion percentage. La Mer follows closely, performing well in email score but with a high promotion percentage. Versace is also performing well with a good email score. However, brands like Prada and Louis Vuitton need to improve their email marketing efforts.
Email Deliverability Summary: Gucci excels in email deliverability with a very good spam score and optimized email size. Yves Saint Laurent and Valentino also perform well in email deliverability. Brands like La Mer and Prada need to enhance their email deliverability.
Ads Performance Summary: Versace leads in advertising within the luxury industry with the highest number of new ads detected and good unique copy performance. Dior and Prada also perform well in advertising. However, brands like Moncler and Louis Vuitton have minimal advertising presence.
In summary, Aurate excels in email marketing, Gucci leads in email deliverability, and Versace dominates in advertising within the luxury industry. However, some brands like Prada and Louis Vuitton need to enhance their marketing efforts.
In August, La Mer and Aurate maintained their leadership in emails, sending 21 and 15 emails respectively and all of La Mer's emails this month are promotional.
Regarding ads, Dior stood out with 138 new ads created. Chanel closely followed with 123 new ads, achieving the highest number of ad copies (102) among all the benchmark brands this month.
When it comes to ad strategy, both Dior and Chanel focused on images over videos this month. Specifically, Dior used 81 images and 49 videos, while Chanel utilized 47 images and 42 videos.
During July, La Mer takes the lead in emails with a total of 20 emails, followed by Aurate with 17 emails.
In terms of advertising, Chanel ranks at the top with 137 new ads created and utilized a higher number of ad copies (94) compared to the other brands. Louis Vuitton secured the second position with 119 new ads.
Regarding ad strategy, both Chanel and Louis Vuitton focused on videos this month. Chanel used 64 videos and 37 images, while Louis Vuitton employed 63 videos and 29 images.
In June, Aurate and La Mer maintained their positions as the top brands in emails, with Aurate leading with 26 emails and La Mer following with 23 emails.
When it comes to advertising, Prada secured the top position with 167 new ads created, while Moncler secured the second position with 140 new ads.
In terms of media usage in ads, Prada gave priority to videos over images, utilizing 82 videos and 64 images. On the other hand, Moncler focused solely on images, using 140 images.
During May, Aurate takes the lead in email marketing sending out a total of 26 emails. Following closely behind are La Mer and Fendi, both sending out 17 emails.
Shifting our attention to advertising, Dior and Gucci emerge as the powerhouses of creativity, each creating 123 new ads during the month of May. Furthermore, Dior takes the lead in ad copies with a remarkable total of 80 unique ad copies.
Regarding advertising strategies, both Dior and Gucci placed a strong emphasis on images. Gucci used 64 images and 25 videos, while Dior employed 62 images alongside 49 videos.
During April, Summersalt increased its email campaigns, sending 27 emails compared to 19 emails in March. Aurate followed with 24 emails sent in the same period. Summersalt also took the lead in terms of new ads created, with a total of 63 new ads and the highest number of ad copies (42) compared to all the brands in the benchmark. Their ad strategy involved using an almost equal number of images and videos in their new ads, with 31 new videos and 29 new images during April.
During March, Aurate was the brand with the highest number of emails sent, reaching a total of 21 emails, followed by Summersalt with 19 emails. On the other hand, Prada, Dior, and Moncler stand out for the highest number of new ads launched, reaching a total of 60 new ads for each brand. Moncler leads the pack with 48 unique ad copies during the same period. In terms of media strategy, all the three brands have a preference for using images in their ads, with Dior using the highest number of new images with 38 compared to 19 videos.
The luxury industry is home to some of the most renowned brands in the world. These brands offer high-end products that are designed to appeal to the most discerning customers. From fashion to beauty, accessories, and home goods. Luxury brands aim to provide their customers with a premium experience that exudes elegance, exclusivity, and sophistication. Marketing challenges for these brands may include conveying the value and uniqueness of their products, creating an emotional connection with their customers, and maintaining their reputation for exclusivity while still attracting new customers. Indulge in the world of luxury and analyze how these brands promote their redefined sophistication and style.
