Our Place

Email Marketing Performance: Sur La Table leads the kitchen industry in email marketing with a robust strategy, sending out 45 emails while maintaining a good balance in email scoring despite a high promotion rate. Coolina follows closely with 36 emails, showcasing excellent email scoring and minimal promotional content. Nutr also exhibits strong email marketing performance, with 32 emails and a good balance between email scoring and promotions.

Email Deliverability and Spam Scores: Our Place demonstrates efficient email deliverability with a positive spam score, although it needs improvement in managing email size to enhance its performance in this aspect. Made In excels in email deliverability, boasting a significant positive spam score and efficient email size management, indicating a strong presence in the kitchen industry. Anyday shows promising email deliverability with a positive spam score, although it needs improvement in managing email size to maximize its impact.

Advertising Performance: Our Place stands out in advertising impact with 133 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the kitchen industry. Anyday closely follows with 57 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Caraway demonstrates solid advertising strategies with 53 impactful ads, focusing on volume and a diverse range of ad content.

Email Marketing Overview: Our Place leads in email marketing, sending 29 effective emails with good performance (53.79%) but needs improvement in promotions (6%). Coolina closely follows with 27 impactful emails, showcasing exceptional performance (67.96%) and promotions (0%). Sur La Table, despite a high email volume, struggles with performance (39.92%) and promotions (96%). Traeger Grills and Made In deliver solid performances but lag in promotions. MEATER, Caraway, and Fable show potential but need to improve in both performance and promotions. Brands like Anyday, Material Kitchen, and Nutr require significant enhancements in both aspects to compete effectively.

Email Deliverability Insights: Our Place excels in email deliverability with a commendable spam score (-3.12) but faces challenges in email size. Made In and Coolina demonstrate good deliverability with positive spam scores and reasonable email sizes. Traeger Grills, Sur La Table, and MEATER showcase solid deliverability with positive spam scores. Caraway and Gozney need strategic adjustments to enhance deliverability despite good spam scores. Fable, Anyday, and Hedley & Bennett exhibit a mix of deliverability challenges and positive spam scores, requiring strategic adjustments. Brands like KitchenAid, Almond Cow, and Material Kitchen face challenges in both deliverability and spam scores, requiring substantial improvements.

Ads Performance: Coolina dominates advertising with 99 impactful ads, showcasing both volume and diversity. Our Place follows closely with 75 ads, emphasizing volume and a variety of copy. Sur La Table maintains a good balance with 70 impactful ads and a variety of copy. MEATER and Caraway exhibit a commendable mix of volume and unique copy. Gozney, Hedley & Bennett, and Fable need strategic adjustments in both volume and diversity to optimize their advertising impact. Traeger Grills, Almond Cow, Made In, Material Kitchen, Anyday, and KitchenAid require a substantial push to compete effectively in the Kitchen market.

Email Marketing Overview: The benchmark's brands witnesses a robust 41.92% surge in weekly emails, averaging 28.2. Our Place emerges as an email champion, sending 106 emails with good content engagement. Coolina USA demonstrates excellence in email scoring with a remarkable 70.46%, indicating strong audience connection. Traeger Grills and Material Kitchen need refinement in both quantity and quality, exhibiting fair scores and limited engagement.

Email Deliverability Insights: Optimizing for delivery sees disparities, with KitchenAid presenting a concerning -5.0 spam score, risking delivery issues. Our Place maintains optimal deliverability with a -2.04 spam score and good email size optimization. Material Kitchen lags in both aspects, requiring improvement. Gozney showcases commendable optimization, with a positive spam score and efficient email size handling.

Ads Performance: The brands records a 12.07% rise in weekly ads, averaging 65.53. Our Place leads with 146 new ads, reflecting a robust online presence. Coolina USA exhibits diverse social ads with a balanced mix of images and videos. Traeger Grills and Material Kitchen struggle with fewer ad variations, indicating potential challenges in engaging their audience.

Email Marketing Summary: In the kitchen industry, Sur La Table is a leader in email marketing, sending a large volume of emails with a good email score, although they have a relatively high percentage of promotions. Our Place follows closely, with a good number of emails and a reasonable email score. Coolina stands out with the highest email score and a lower percentage of promotions. Brands like Material Kitchen and Nutr need to improve their email marketing performance.

Email Deliverability Summary: Our Place is excellent in email deliverability with a good email score and optimized email size. Made In also performs well in this aspect. Traeger Grills, although with a slightly high spam score, maintains a good email size. On the other hand, Material Kitchen needs to significantly reduce its email size. Caraway and Sur La Table have good email scores but need to work on optimizing their email sizes.

Ads Performance Summary: Coolina leads the kitchen industry in advertising, publishing a significant number of ads with various unique copies. Our Place, MEATER, and Hedley & Bennett are also strong performers in advertising. Brands like Material Kitchen and Anyday are not performing as well in terms of ad velocity and variety.

Social Ads Diversity Summary: Coolina has the highest social ads diversity, with a significant proportion of videos in their ads. Made In and Hedley & Bennett also have a considerable balance between images and videos in their social ads. On the other hand, brands like KitchenAid and Almond Cow need to diversify their social ads.

Email Marketing Summary: Sur La Table dominates the kitchen industry in email marketing, demonstrating an impressive number of emails sent with a good email scoring, although promotions need attention. Traeger Grills and Our Place also perform well, showcasing good email scoring, but with challenges in promotions. Coolina, Made In, Fable, and Hedley & Bennett exhibit potential but need improvements, particularly in promotions to enhance their overall email marketing strategy. MEATER, Material Kitchen, Caraway, Anyday, Nutr, Almond Cow, Gozney, and KitchenAid lag behind, requiring substantial improvements in both email scoring and promotions.

Email Deliverability Summary: Made In excels in email deliverability with a low spam score and optimal email size. Our Place, Anyday, Caraway, and Gozney also perform well, maintaining a reasonable balance between spam score and email size. Traeger Grills, Sur La Table, and MEATER face challenges, with needed improvements in both spam score and email size. Almond Cow, KitchenAid, Hedley & Bennett, Coolina, Fable, and Nutr lag behind, requiring significant enhancements in both aspects to improve deliverability.

Ads Performance Summary: MEATER leads in ads performance, showing a high number of new ads, good ad velocity, and diverse copies. Caraway, Coolina, Made In, Hedley & Bennett, and Our Place also demonstrate strong ads performance with a balanced approach to ad velocity and unique copies. Anyday, Gozney, and Sur La Table show potential but need enhancements in both ad velocity and diversity. Traeger Grills, Fable, and Material Kitchen face challenges, requiring improvements in both ad velocity and diversity.

In July, Traeger Grills and Coolina USA maintained their leading positions in emails, having sent 28 and 23 emails respectively.

Shifting our focus to advertising activities, MEATER took the top spot this month with the creation of 111 new ads. Our Place closely follows with 98 new ads, while Caraway secured the third position with 83 new ads and an impressive count of 54 ad copies.

Regarding advertising strategies, MEATER, Our Place, and Caraway all emphasized a focus on videos in their campaigns this month. MEATER solely employed videos (111), while Our Place used 59 videos in comparison to 39 images. Caraway, on the other hand, utilized 60 videos along with 23 images.

Email Marketing Summary:In the Kitchen industry, Sur La Table leads with 71 average emails sent and good email quality at 41.37%. Traeger Grills and Made In also perform well in email marketing. However, brands like Material Kitchen and Caraway need to improve their email quality.

Email Deliverability Summary:Our Place excels in email deliverability with an average spam score of -2.72 and good email size. Made In and Anyday also perform well in this aspect. On the other hand, brands like Traeger Grills and Almond Cow need to work on improving their spam scores.

Ads Performance Summary:Our Place is the most active in advertising with 101 new ads and a good variety of unique copy. Sur La Table and Gozney also perform well in ads. Brands like Fable and Material Kitchen need to improve their ad presence and uniqueness.

Social Ads Diversity Summary:Made In leads in social ad diversity, with a high proportion of videos. Caraway and Hedley & Bennett also perform well in this aspect. However, brands like Traeger Grills and Nutr need to diversify their social ads with more videos.

Overall, Sur La Table and Our Place are the leaders in the Kitchen industry, excelling in email marketing, deliverability, and ads. Brands like Material Kitchen and Caraway need to work on their email quality and ad strategies, while Traeger Grills and Almond Cow should focus on improving their email deliverability.

In the month of June, Traeger Grills maintained its position as the leader in email communications, sending a total of 29 emails. However, Coolina USA emerged as a strong contender, securing the second position with 23 emails.

Shifting our attention to advertising, Our Place claimed the top spot with 123 new ads created. Sur La Table closely followed in the second position with 117 new ads, boasting the highest number of ad copies (51). Notably, Sur La Table focused on incorporating images in their ads, while Our Place opted for a greater emphasis on videos. Sur La Table utilized 84 images and 33 videos in their ads, whereas Our Place utilized 95 videos and 28 images to captivate their audience.

In May, Traeger Grills led the way again with 28 emails, followed by Nutr with 21 emails. Coolina USA dominated the ads landscape with 141 new ads, closely trailed by Sur La Table with 136 new ads and the highest number of unique ad copies (66). Coolina USA prioritized videos, while Sur La Table favored images over videos. The performance of Traeger Grills, Nutr, Coolina USA, and Sur La Table in emails and ads makes them noteworthy brands for analysis and industry insights.

In April, Traeger Grills maintained its lead position in terms of emails sent with a total of 33 emails, compared to the previous month of March. Coolina USA followed with 20 emails.

Our Place and Caraway took the lead in advertising with 60 new ads created by each of them during April.

When it comes to ad strategy, Our Place used more images with 33 images compared to 27 videos. On the other hand, Caraway preferred more videos with 35 videos compared to 25 images.

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In March, Traeger Grills sent 26 emails, while Our Place came in second with 20 emails.

MEATER stood out from the other kitchen brands in the benchmark by launching 81 new ads, followed by Material Kitchen with 47 new ads.

Additionally, MEATER utilized the highest number of unique ad copies in their new ads, totaling 32 ad copies.

In terms of the use of media in their ads, MEATER ranked top in using videos with 96% of new ads containing videos, while Material Kitchen utilized videos in 70% of their new ads.