Daily Harvest

Magic Spoon is a clear leader in this data, showing strong performance in multiple areas. It dominates with a 60.91% growth score and 67.16% success score. Their high ad score of 85.81% and impressive organic traffic of over 100,000 positions them as a top player. Aloha also excels with a 62.36% growth score, 95.29% ad score, and solid SEO rankings, placing them just behind Magic Spoon. Chomps, with strong organic traffic and solid scores in ads and email, ranks closely but lags slightly behind in overall performance.

Misfits Health and Bokksu are solid performers, standing out with well-rounded growth and email scores. Misfits Health has a 49.33% growth score and leads with a 71.91% email score, while Bokksu excels with a 63.1% success score, 59.39% growth, and a competitive ad strategy. Perfect Snacks also shows promise, scoring high in ads with a 94.26% ad score, although its overall growth and email scores are lower than its top competitors. These brands appear to be next in line after the top leaders.

On the other end, Feed, Partake Foods, and Candy Club are struggling. Feed’s email performance is decent at 57.24%, but a 0% ad score severely drags them down. Partake Foods has the lowest growth score at just 6.93%, and a 0% ad score leaves them far behind. Candy Club similarly lacks in advertising and growth, putting them at a disadvantage compared to other brands. These brands need to improve both their email and advertising strategies to compete.

Email Marketing Overview: Green Chef and Blue Apron are leading with 13 emails each, showcasing strong promotional strategies. Allplants and Daily Harvest follow closely with 12 and 11 emails, respectively. Hungryroot and Tovala also performed well, each sending 9 emails. In contrast, brands like Home Chef, Splendid Spoon, and PlateJoy lag significantly with zero email activity. Blue Apron and Daily Harvest have fair engagement, while Allplants and Sunbasket struggle with poor promotional impact.

Deliverability and Spam Scores: Blue Apron stands out with a commendable spam score of -10.16, ensuring good email deliverability. Tovala and Hungryroot also perform well in managing email sizes but have room for spam score improvement. Brands like Sunbasket and Allplants face challenges with high email sizes, impacting their deliverability. Daily Harvest needs to improve its spam score despite having good email size management. Pasta Evangelists and Thistle show poor performance in both spam scores and email sizes.

Advertising Strategies and Performance: Hello Fresh leads with 252 new ads, demonstrating a robust advertising strategy. Hungryroot and Home Chef follow with 88 and 74 ads, respectively, showing strong advertising efforts. Green Chef and Wegmans also perform well, each with over 60 new ads. In contrast, Blue Apron and Purple Carrot have fewer ads and need to enhance their advertising strategies. Splendid Spoon, Sunbasket, and PlateJoy are lagging significantly with minimal to no advertising activity, indicating a need for improvement to remain competitive.

Email Marketing Performance: Green Chef leads the email marketing arena with 14 emails sent, showcasing both quantity and quality, with good email scoring and a high promotion ratio. Allplants closely follows with 13 emails sent, demonstrating good email performance despite a fair email scoring, signaling potential for content improvement. Blue Apron secures a notable position with 13 emails sent, displaying good email performance with a fair email scoring and a balanced promotion ratio.

Email Deliverability and Spam Scores: Blue Apron displays remarkable email deliverability with a significantly positive spam score, indicating effective inbox placement despite moderate email size. Daily Harvest exhibits satisfactory email deliverability with a positive spam score, despite room for improvement in managing email size. Purple Carrot shows mixed results with no available spam score, hinting at potential challenges in email deliverability management.

Advertising Impact and Diversity: Hello Fresh stands out in advertising impact and diversity with 247 impactful ads, emphasizing both volume and variety in content, highlighting its robust market presence in the food & meals brands industry. Home Chef closely follows with 90 impactful ads, demonstrating a diverse range of ad content and effective engagement strategies. Blue Apron maintains a strong advertising presence with 67 impactful ads, showcasing a variety of unique copies despite a fair proportion of video content.

Email Marketing Performance: Allplants stands out as the leader in email marketing, sending 17 emails with a good performance score (49.76%) despite a high promotion rate (94%). Daily Harvest closely follows with 14 emails, maintaining a good performance score but with a relatively high promotion ratio. Green Chef, Hungryroot, and Blue Apron exhibit strong email marketing strategies with balanced promotion ratios and satisfactory performance scores. Tovala, Sunbasket, Pasta Evangelists, Thistle, Home Chef, Splendid Spoon, Wegmans, Hello Fresh, and Purple Carrot need to improve both performance and promotion strategies to enhance their competitiveness in the food and meals industry.

Email Deliverability and Spam Scores: Blue Apron leads in email deliverability with a positive spam score (-10.73) but struggles with email size management. Daily Harvest demonstrates good deliverability with a positive spam score but requires adjustments in email size. Tovala showcases promising deliverability with a positive spam score and efficient email size management. Sunbasket, Thistle, Hello Fresh, Pasta Evangelists, Green Chef, Allplants, Hungryroot, and Splendid Spoon face challenges in both spam scores and email size, necessitating strategic adjustments to optimize email deliverability.

Advertising Performance: Blue Apron leads in advertising with 100 impactful ads, showcasing both volume and diversity in ad content. Home Chef closely follows with 90 impactful ads, emphasizing volume and a variety of unique copies. Hungryroot, Hello Fresh, Thistle, Daily Harvest, Sunbasket, and Wegmans exhibit a commendable mix of volume and unique copy in advertising. Tovala, Purple Carrot, Pasta Evangelists, Green Chef, Splendid Spoon, Allplants, and PlateJoy showcase potential but require enhancements in both volume and diversity to optimize their advertising impact and competitiveness in the food and meals industry.

Email Marketing Overview: In December, the Food and Meals industry exhibited a notable increase in email engagement, averaging 8.33 emails per brand. Daily Harvest stands out with a balanced strategy, sending 14 emails with a good performance score. Tovala leads with an impressive email volume of 23, maintaining a high email score and strong promotion strategy. Blue Apron and Purple Carrot need to improve, with Blue Apron showing a fair performance in both scoring and promotions, while Purple Carrot lags with poor performance across the board. Executives should focus on enhancing Blue Apron's scoring and Purple Carrot's overall strategy.

Email Deliverability Insights: Examining deliverability, Tovala demonstrates excellence with a spam score improvement and optimal email size. Daily Harvest, despite its prolific email volume, needs to address its spam score and email size issues. Brands like Allplants and Hello Fresh showcase poor deliverability, requiring urgent attention to improve their email practices. Thistle excels in spam management but struggles with email size. Wegmans performs well in both spam score and email size, securing its position as a deliverability leader.

Ads Performance: Advertising in the Food and Meals industry surged, with an average of 50 ads per brand. Home Chef leads with an astounding 159 ads, demonstrating a robust advertising strategy. Daily Harvest and Blue Apron also shine with 101 and 47 ads, respectively, exhibiting diversity and depth. Brands like Pasta Evangelists and Splendid Spoon need to intensify their advertising efforts. Wegmans, despite a lack of email engagement, compensates with a strong advertising presence. This concise summary equips the executive board with actionable insights for refining marketing strategies in the dynamic Food and Meals market.

Email Marketing Summary: Hungryroot dominates the food and meals industry in email marketing, both in volume and quality, closely followed by Daily Harvest. Allplants also performs well, although improvements are needed in reducing promotional content. Lagging behind are Green Chef and Purple Carrot, facing challenges in both email volume and scoring.

Email Deliverability Summary: Home Chef excels in email deliverability, showcasing optimized email sizes and excellent spam scores. Thistle and Blue Apron follow suit, maintaining strong deliverability. Brands like Daily Harvest and Sunbasket need to refine their strategies, facing challenges in both spam scores and email size.

Ads Performance Summary: Thistle leads in advertising, consistently publishing a high number of ads with diverse content. Wegmans and Daily Harvest also perform well in this area. On the flip side, brands like Sunbasket and Purple Carrot need a significant boost in their advertising efforts to stay competitive.

Email Marketing Summary: Hungryroot, Purple Carrot, and Home Chef lead the food and meals industry in email marketing. These brands consistently send a significant number of emails with good scores, especially Hungryroot. Daily Harvest, Allplants, and Blue Apron follow closely, maintaining a balance between email sending and scoring. Sunbasket, Tovala, and Splendid Spoon exhibit potential but need enhancements, particularly in scoring and promotions. Pasta Evangelists, Green Chef, Wegmans, PlateJoy, Hello Fresh, and Thistle lag behind, struggling in various aspects and requiring strategic improvements.

Email Deliverability Summary: Blue Apron excels in email deliverability, combining a strong spam score with optimal email size. Daily Harvest and Tovala show promise but need improvements, especially in email size. Purple Carrot faces challenges in both aspects and requires strategic enhancements. Pasta Evangelists, Splendid Spoon, and Allplants exhibit challenges in deliverability, particularly in spam score and email size. Hungryroot, Home Chef, Sunbasket, and Green Chef demonstrate fair performance but need attention in email size. Wegmans, PlateJoy, Hello Fresh, and Thistle have not engaged in email marketing.

Ads Performance Summary: Daily Harvest dominates the food and meals industry in ads performance, showcasing both velocity and diversity. Allplants and Thistle follow closely, displaying a high number of new ads and diverse copies. Tovala and Green Chef maintain strong ad performances, combining both velocity and unique copies. Blue Apron, Wegmans, and Home Chef exhibit potential but need improvements, particularly in ad velocity. Sunbasket, Pasta Evangelists, Purple Carrot, and Hello Fresh struggle with both aspects and require strategic enhancements. Splendid Spoon, Allplants, Hungryroot, and PlateJoy lag behind and need to enhance their ads strategies for better overall performance.

In June, Home Chef and Hungryroot emerged as the leaders over again, sending 30 promotional emails each, followed by Purple Carrot with 19 emails.

When it comes to ads, Thistle claimed the top spot with 116 new ads created, while Wegmans secured the second position with 102 new ads during the month of June.

In terms of ad strategy, both Thistle and Wegmans demonstrated a preference for images over videos in their ads. Thistle utilized 65 images and 51 videos, whereas Wegmans utilized 51 images and 43 videos across all their ads in June.

In July, Home Chef and Hungryroot tied for the lead with 30 promotional emails each, while Allphants followed with 17 emails.

As for ads, Thistle maintains the top spot with 121 new ads while Hello Fresh takes the second position with 88 new ads.

In terms of ad strategy, Hello Fresh and Thistle both favored images over videos. Hello Fresh used 60 images vs. 26 videos, while Thistle utilized 63 images and 58 videos.

In August, Home Chef and Hungryroot took the lead in emails, each sending 30 promotional emails.

In terms of advertising, Hello Fresh stood at the forefront with 122 new ads created, boasting the highest count of ad copies (28) among all benchmarked brands. Daily Harvest followed closely with 87 new ads.

As for ad strategy, both Hello Fresh and Daily Harvest have given priority to videos this month. Hello Fresh featured 65 videos compared to 53 images, while Daily Harvest utilized 46 videos versus 39 images.

Email Marketing Summary: Home Chef and Hungryroot are the leaders in the food and meals industry for email marketing. They both send a high number of emails and achieve good email scoring, although they also have a high percentage of promotions. Purple Carrot and Daily Harvest follow closely in terms of email marketing performance, but they need to work on reducing their promotions.

Email Deliverability Summary: Home Chef leads in email deliverability with the best average spam score and optimized email size. Daily Harvest and Purple Carrot also perform well in email deliverability. Brands like Thistle and Splendid Spoon need to improve their email deliverability.

Ads Performance Summary: Home Chef has the highest number of new ads detected, but its advertising velocity has decreased. Hello Fresh and Thistle also perform well in advertising. Brands like PlateJoy and Wegmans are lagging behind in ad performance.

In summary, Home Chef and Hungryroot lead in email marketing in the food and meals industry, while Home Chef excels in email deliverability. Home Chef is also a leader in advertising, but Hello Fresh and Thistle show promise. Brands like PlateJoy and Wegmans need to improve their advertising efforts.

In May, Home Chef and Hungryroot continued to dominate in terms of the number of emails sent, each sending 30 promotional emails. Allplants followed closely with 21 emails.

When it comes to advertising, Thistle took the lead by creating 84 new ads, closely followed by Splendid Spoon with 77 new ads.

Both Thistle and Splendid Spoon prioritize the use of images in their advertising strategies. Thistle utilized 57 images compared to 20 videos, while Splendid Spoon employed 56 images and 28 videos to convey their message effectively.

During March, Hungryroot outdid other brands by sending the highest number of emails, with a total of 31 promotional emails.

Hello Fresh emerged as the top brand, creating 60 new ads followed closely by Thistle and Tovala with 56 and 50 new ads, respectively. All three brands used a similar strategy in their ads, prioritizing images over videos. For instance, Hello Fresh used 51 new images versus just 9 new videos. Similarly, Thistle used 35 new images versus 21 new videos while Tovala used 33 new images versus 17 new videos in their ads.

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In April, Hungryroot took the lead in the number of emails sent with 30 emails, followed by Home Chef with 18 emails. Home Chef and Hello Fresh were tied in launching the highest number of new ads, with 60 new ads each. Thistle followed with 56 new ads. Allphants used the highest number of ad copies in its 40 new ads launched during this period.

Home Chef emphasized on using videos more, with 55 new videos and only 5 new images in their new ads. Meanwhile, Hello Fresh and Thistle both focused more on images in their new ads, with Hello Fresh using 52 new images versus only 8 new videos, and Thistle using 35 new images versus 21 new videos.

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