Outstanding Foods

In March 2024, Thrive Market led the pantry and groceries sector, excelling across all metrics with a success score of 75.1%. Its organic traffic hit 447,614, backed by a domain rating of 79 and the most backlinks. Chamberlain Coffee, with the highest ad score at 99.58%, also performed well in emails and growth. Liquid I.V. was a strong contender, posting significant scores in email and ads while achieving the highest organic traffic at 253,324.

Misfits Market, Fly by Jing, and Brightland were next in line, each demonstrating balanced performances across email, ads, and organic traffic. Misfits Market recorded 123,499 in organic traffic, while Fly by Jing showed strength in ad creatives. Brightland exhibited solid ad performance and scored 79.54% overall. Kettle & Fire also performed above average, particularly in advertising.

Lagging behind were brands like HighKey, GTFO It’s Vegan, and Outstanding Foods, all with low success scores. HighKey registered almost no performance in ads, while GTFO It’s Vegan scored zero in advertising metrics. Similarly, Outstanding Foods displayed poor performance across all categories, making it one of the lowest performers in the group.

Email Marketing Performance: Thrive Market emerges as the leader in email marketing performance, sending 30 emails with a good email scoring, despite a high percentage of promotions, indicating an effective email strategy. Brightland follows closely, demonstrating good performance with 19 emails sent, boasting both a high email scoring and a balanced promotion ratio, positioning itself effectively in the competitive market. Liquid I.V. showcases a robust email marketing strategy with 17 emails sent, although with a fair email scoring and a relatively high promotion ratio, suggesting potential optimizations for content quality.

Email Deliverability and Spam Scores: Misfits Market exhibits excellent email deliverability with a positive spam score, coupled with a relatively small email size, indicating effective content management and inbox placement. HighKey, however, shows room for improvement in email deliverability with no available spam score data, potentially impacting its email campaign effectiveness. Flamingo Estate displays mixed results in email deliverability, showcasing a positive spam score but a large email size, suggesting areas for optimization in content and email management.

Advertising Impact and Diversity: Chamberlain Coffee stands out in advertising impact and diversity, with 79 impactful ads demonstrating both volume and variety in content, highlighting its robust market presence in the pantry and groceries brands industry. Misfits Market closely follows with 78 impactful ads, showcasing a strong advertising presence and engagement diversity, effectively positioning itself in the competitive market. Thrive Market maintains a solid advertising impact with 75 impactful ads, although with limited diversity in unique copy, suggesting potential areas for content variation and innovation.

Email Marketing Performance: Magic Spoon leads in email marketing performance with 14 emails sent, demonstrating good quantity but poor email scoring, suggesting potential improvements in content quality. Misfits Health closely follows with 13 emails sent, displaying good email performance with a fair email scoring and a moderately balanced promotion ratio. Kind Snacks secures a notable position with 10 emails sent, showcasing good email performance with both high email scoring and a high promotion ratio.

Email Deliverability and Spam Scores: Misfits Health exhibits satisfactory email deliverability with a slightly positive spam score, despite a relatively large email size, indicating room for optimization in managing email content. Verb Energy demonstrates excellent email deliverability with a significantly positive spam score, signaling effective inbox placement and content management. Feed, however, displays mixed results with good email deliverability indicated by a positive spam score but room for improvement in managing email size.

Advertising Impact and Diversity: Perfect Snacks stands out in advertising impact and diversity with 85 impactful ads, showcasing both volume and variety in content, highlighting its robust market presence in the snacks brands industry. Magic Spoon closely follows with 65 impactful ads, demonstrating a diverse range of ad content despite a limited proportion of video content. Misfits Health maintains a strong advertising presence with 23 impactful ads, emphasizing both volume and engagement diversity, positioning itself effectively in the competitive snacks market.

Email Marketing Performance: Thrive Market leads in email marketing efforts, sending 30 emails with a good performance score (48.1%), albeit with a high promotion ratio (100%). Chamberlain Coffee closely follows with 20 emails, maintaining a strong performance score and balanced promotion ratio. Liquid I.V. demonstrates notable performance with 14 emails, despite needing improvement in promotion strategies. Fly by Jing, Brightland, and Truff showcase promising email marketing but require adjustments in both performance and promotion ratios. Kettle & Fire, Outstanding Foods, Misfits Market, GTFO It’s Vegan, Ocado, Flamingo Estate, Good Eggs, British Corner Shop, and HighKey struggle with email marketing performance and promotion strategies, needing significant enhancements to compete effectively.

Email Deliverability and Spam Scores: Misfits Market, Flamingo Estate, and Kettle & Fire exhibit positive spam scores, showcasing good email deliverability despite challenges in email size management. Chamberlain Coffee and GTFO It’s Vegan demonstrate effective email deliverability with positive spam scores and efficient email size management. Liquid I.V., Truff, Outstanding Foods, and Thrive Market show promise in spam scores but require improvements in email size management for optimal deliverability. Brightland, Fly by Jing, British Corner Shop, Good Eggs, and HighKey face challenges in both spam scores and email size management, necessitating strategic adjustments to optimize email deliverability.

Advertising Performance: Liquid I.V. leads in advertising with 92 impactful ads, emphasizing both volume and diversity in ad content. Ocado closely follows with 88 impactful ads, showcasing a variety of unique copies and strong advertising volume. Kettle & Fire, Misfits Market, and Thrive Market demonstrate commendable advertising efforts with a mix of volume and unique copy. Chamberlain Coffee, Truff, Good Eggs, Flamingo Estate, and Liquid I.V. exhibit potential in advertising but require enhancements in both volume and diversity to optimize advertising impact and competitiveness in the Pantry & Groceries industry. Brightland, Fly by Jing, British Corner Shop, Outstanding Foods, GTFO It’s Vegan, and HighKey struggle with advertising impact and diversity, needing significant improvements to effectively engage consumers.

Email Marketing Performance: Bokksu leads in email marketing, sending 25 emails with a good performance score (68.12%) despite a moderately high promotion rate (36%). Misfits Health closely follows with 12 emails, maintaining a good performance score despite a high promotion ratio. Magic Spoon, Feed, and Outstanding Foods exhibit strong email marketing strategies with balanced promotion ratios and satisfactory performance scores. Chomps, Aloha, Perfect Snacks, Schoolyard Snacks, Partake Foods, Candy Club, Milk Bar, Pulp Pantry, and Kind Snacks need to refine their performance and promotion strategies to enhance their competitiveness in the snacks industry.

Email Deliverability and Spam Scores: Misfits Health leads in email deliverability with a positive spam score (-1.04) but struggles with email size management. Verb Energy demonstrates good deliverability with a positive spam score and efficient email size management. Feed showcases promising deliverability with a positive spam score but requires adjustments in email size. Partake Foods, Chomps, Kind Snacks, Bokksu, Schoolyard Snacks, Outstanding Foods, Perfect Snacks, Magic Spoon, and Aloha face challenges in both spam scores and email size, necessitating strategic adjustments to optimize email deliverability.

Advertising Performance: Aloha leads in advertising with 68 impactful ads, showcasing both volume and diversity in ad content. Perfect Snacks closely follows with 66 impactful ads, emphasizing volume and a variety of unique copies. Magic Spoon, Milk Bar, Verb Energy, and Bokksu exhibit a commendable mix of volume and unique copy in advertising. Chomps, Kind Snacks, Schoolyard Snacks, Misfits Health, Outstanding Foods, Candy Club, Pulp Pantry, and Partake Foods showcase potential but require enhancements in both volume and diversity to optimize their advertising impact and competitiveness in the snacks industry.

Email Marketing Overview: The snacks industry experienced a slight uptick in email activity, averaging 6.87 emails per brand. Kind Snacks emerged as a leader, sending 12 emails with a stellar performance score of 72.08%. Misfits Health and Magic Spoon closely follow, demonstrating robust email strategies. Perfect Snacks, however, lags in performance, struggling with both scoring and promotion percentages. Executives are advised to strengthen Perfect Snacks' overall email strategy for enhanced engagement.

Email Deliverability Insights: Deliverability remains a key strength for brands in the snacks industry. Verb Energy shines with an outstanding spam score and optimal email size, securing its position as a deliverability leader. Brands like Feed and Chomps, although excelling in email size, face challenges in spam management. Partake Foods, despite its small email volume, shows significant deliverability issues, emphasizing the need for improvement. Milk Bar, with an absence of email engagement, compensates with a solid spam score and email size, showcasing balanced deliverability.

Ads Performance: Advertising in the snacks industry spiked, with an average of 29.87 ads per brand. Magic Spoon and Aloha lead with 119 and 99 ads, respectively, displaying a diverse and engaging advertising strategy. Perfect Snacks also excels, with 76 ads and a significant social media presence. In contrast, Misfits Health and Verb Energy struggle with limited ad diversity, warranting attention to enhance their advertising impact. This succinct summary equips the executive board with actionable insights for refining marketing strategies in the dynamic snacks market.

Email Marketing Overview: In December, the Pantry & Groceries industry witnessed a notable email surge, with an average of 14.0 emails per brand. Brightland stands out as the leader, sending a robust 32 emails with impressive engagement metrics, securing a 68.78% performance score. Thrive Market follows closely but struggles with email scoring, warranting attention. Misfits Market, however, lags in both performance and promotions, indicating a need for a comprehensive email strategy overhaul.

Email Deliverability Insights: Deliverability remains a strong suit for many brands. Ocado impresses with a minimal spam score and consistently good email size. Flamingo Estate and Chamberlain Coffee demonstrate good deliverability but face challenges in email size optimization. GTFO It’s Vegan, with a large email size, falls short in deliverability. Outstanding Foods needs improvement in both spam score and email size. The executive board is advised to enhance deliverability strategies for brands facing challenges, ensuring a seamless customer experience.

Ads Performance: Advertising in the Pantry & Groceries sector experienced a slight dip, averaging 32.47 ads per brand. Ocado and Misfits Market lead in advertising volume, showcasing diverse strategies. Brightland dominates in ad variety, emphasizing image and video proportion. On the contrary, Thrive Market struggles with diversity, relying heavily on images. This succinct summary equips the executive board with actionable insights for refining marketing strategies in the dynamic Pantry & Groceries market.

Email Marketing Summary: Thrive Market emerges as the leader in the Pantry & Groceries industry, sending a high volume of emails with a good overall performance. Brightland follows closely, demonstrating excellence in email scoring but with room for reducing promotional content. Brands like Misfits Market and Kettle & Fire need improvement, especially in email scoring and promotional strategies.

Email Deliverability Summary: Ocado secures the top position in email deliverability, ensuring optimized sizes and a commendable spam score. Brands like Misfits Market and Liquid I.V. also perform well in this regard. However, brands such as Thrive Market and Brightland face challenges in maintaining good spam scores and need improvement in email size optimization.

Ads Performance Summary: Ocado dominates the advertising space, publishing a high number of diverse ads with engaging content. Misfits Market and Brightland also perform well in this domain. On the contrary, Thrive Market and Kettle & Fire lag behind in their advertising efforts, while brands like Truff and GTFO It’s Vegan show limited activity in this aspect.

Email Marketing Summary: Perfect Snacks and Kind Snacks lead the snack industry in email marketing, sending a significant number of emails with strong performance scores. Pulp Pantry is also noteworthy, demonstrating good performance but with room for improvement in reducing promotional content. Brands such as Magic Spoon and Aloha need to enhance their strategies, particularly in email scoring and promotional content.

Email Deliverability Summary: Verb Energy excels in email deliverability, ensuring optimized sizes and a commendable spam score. Bokksu and Milk Bar also demonstrate strong deliverability. Conversely, brands like Perfect Snacks and Magic Spoon face challenges in maintaining good spam scores and email sizes.

Ads Performance Summary: Magic Spoon shines in advertising, consistently publishing a high number of diverse ads with engaging content. Perfect Snacks and Bokksu also perform well in this area. However, Misfits Health and Partake Foods need to step up their advertising efforts, while brands like Schoolyard Snacks and Kind Snacks show limited activity in this domain.

Email Marketing Summary: Thrive Market emerges as the leader in the Pantry & Groceries industry, showcasing robust email marketing practices. It sends the highest average number of emails, maintaining a balance between quantity and scoring. Following closely is Flamingo Estate, excelling in email scoring and promotions. British Corner Shop and Brightland exhibit strong performances, while Chamberlain Coffee and Liquid I.V. display consistent and commendable strategies. Misfits Market, GTFO It’s Vegan, Truff, Kettle & Fire, Outstanding Foods, Good Eggs, and HighKey face challenges and need to enhance their email marketing strategies for better overall performance.

Email Deliverability Summary: Ocado and Misfits Market lead in email deliverability, with optimal spam scores and email sizes. Liquid I.V., Chamberlain Coffee, and Flamingo Estate maintain good deliverability, although Chamberlain Coffee and Flamingo Estate need improvement in email size. Thrive Market, Brightland, Fly by Jing, and Good Eggs face challenges and require strategic enhancements in both spam score and email size. Kettle & Fire, Truff, and British Corner Shop lag behind in email size and need to optimize for better deliverability.

Ads Performance Summary: Ocado dominates the Pantry & Groceries industry in ads performance, displaying both high velocity and a diverse range of unique copies. Misfits Market and Liquid I.V. also showcase strong ad performances, combining both velocity and unique copies. Chamberlain Coffee, Thrive Market, and Outstanding Foods maintain commendable ad strategies. Flamingo Estate, Kettle & Fire, Truff, British Corner Shop, Fly by Jing, HighKey, GTFO It’s Vegan, Good Eggs, and Brightland face challenges and need to enhance their ads strategies for better overall performance.

Email Marketing Summary: Kind Snacks leads the snack industry in email marketing, closely followed by Schoolyard Snacks and Aloha. These brands exhibit strong performance in both email quantity and scoring. Perfect Snacks, Misfits Health, and Magic Spoon maintain a good balance, although Magic Spoon lags slightly in scoring. Chomps and Feed display fair performance but need improvement, while Verb Energy, Outstanding Foods, Pulp Pantry, Partake Foods, Bokksu, Milk Bar, and Candy Club are struggling, particularly in scoring and promotions.

Email Deliverability Summary: Misfits Health and Verb Energy excel in email deliverability, with low spam scores and optimal email sizes. Feed faces challenges in both aspects and needs strategic enhancements. Partake Foods, Chomps, Pulp Pantry, and Magic Spoon exhibit fair deliverability but require attention, especially in email size. Kind Snacks, Schoolyard Snacks, and Aloha demonstrate fair performance but need improvement in email size. Perfect Snacks, Outstanding Foods, and Perfect Snacks lag behind, facing challenges in both spam score and email size.

Ads Performance Summary: Perfect Snacks dominates the snack industry in ads performance, showcasing both velocity and diversity. Magic Spoon and Chomps follow closely, with Magic Spoon excelling in diverse copies. Verb Energy, Outstanding Foods, and Misfits Health maintain strong ad performances, combining both velocity and unique copies. Aloha exhibits potential but needs improvements, particularly in ad velocity. Kind Snacks, Partake Foods, and Schoolyard Snacks face challenges in both aspects and require strategic enhancements. Bokksu, Milk Bar, Pulp Pantry, Candy Club, Feed, and Kind Snacks lag behind and need to enhance their ads strategies for better overall performance.

In June, Bokksu claimed the lead with 26 emails, closely followed by Misfits Health with 21 emails.

In terms of new ads created during June, Magic Spoon took the lead by producing a significant number of ads (123), followed by Misfits Health with 79 ads.

When it comes to ad strategy, both Magic Spoon and Misfits Health prioritize the use of videos. Magic Spoon utilized 121 videos and only 2 images in their new ads for the entire month of June, while Misfits Health used 76 videos and also just 2 images.

During the month of June, Thrive Market took the lead with 30 promotional emails, while Chamberlain Coffee secured the second position with 18 emails.

In terms of new ads created during June, Chamberlain Coffee and Ocado emerged as the leaders with 99 ads each, while Brightland followed closely in the second position with 59 ads. Notably, Ocado utilized the highest number of unique ad copies with a total of 65 during June.

Turning to ad strategy, Chamberlain Coffee focused more on images than videos, while Ocado favored videos over images. In contrast, Brightland adopted a more balanced approach. Specifically, Chamberlain Coffee used 63 images and 36 videos, Ocado used 63 videos and 36 images, and Brightland utilized 31 images and 28 videos.

During July, Verb Energy led the way in emails with 14 sent, closely followed by Misfits Health with 13 emails.

When it comes to ads, Magic Spoon took the top spot by creating 137 new ads. Meanwhile, Perfect Snacks secured the second position with 86 new ads and boasted the highest number of ad copies (38).

In terms of ad strategy, Magic Spoon and Perfect Snacks both favored videos over images. Magic Spoon utilized 133 videos vs. only 4 images, whereas Perfect Snacks used 47 videos vs. 38 images.

During June, Thrive Market maintained its lead in emails with 30 sent, while GTFO it's Vegan took the second position with 21 emails. Notably, all emails from both brands were promotional.

As for advertising, Thrive Market also dominated with 142 new ads, and Ocado followed with 74 new ads with the highest number of ad copies (52) this month.

Regarding their ad media strategy, Thrive Market and Ocado both seemed to adopt almost a balanced approach, utilizing both images and videos in their new ads this month. Thrive Market used 72 videos vs. 70 images, and Ocado used 39 images vs. 33 videos.

In August, Misfits Health led in emails with a total of 20, followed by Kind Snacks with 9 emails.

When it comes to advertising, Magic Spoon and Perfect Snacks maintained their leadership, creating 109 and 91 new ads respectively. Notably, Perfect Snacks utilized the highest number of ad copies this month (39).

Regarding the media used in this month's ads, both Magic Spoon and Perfect Snacks leaned towards using more videos. Magic Spoon employed 105 videos compared to only 4 images, while Perfect Snacks achieved almost a balanced approach, using 47 videos and 43 images.

In August, Thrive Market and GTFO it's Vegan maintained again their leadership in emails, sending 30 and 20 promotional emails respectively.

Moving on to advertising, Ocado took the lead by creating 92 new ads this month, incorporating 66 ad copies. Securing the second position, Misfits Market launched 90 new ads.

As for their ad strategy, Ocado emphasized videos (54) over images (38), while Misfits Market adopted a nearly balanced approach, employing 48 images and 42 videos.

Email Marketing Summary: Misfits Health leads the snack industry in email marketing with the highest number of emails sent and good email scoring. However, it has a high percentage of promotions. Verb Energy also performs well in email marketing with a high email scoring and a lower percentage of promotions. Brands like Chomps and Kind Snacks are performing decently but need to work on reducing promotions.

Email Deliverability Summary: Verb Energy leads in email deliverability with the best average spam score and optimized email size. Other top performers in email deliverability include Misfits Health and Feed. However, some brands like Partake Foods and Perfect Snacks need to improve their email deliverability.

Ads Performance Summary: Chomps is the leader in advertising with the highest number of new ads detected and a good unique copy performance. Perfect Snacks and Magic Spoon also perform well in advertising. Brands like Feed and Partake Foods need to focus more on their advertising efforts.

In summary, Misfits Health is the leader in email marketing, but Verb Energy excels in email deliverability. Chomps leads in advertising, while Perfect Snacks and Magic Spoon show promise. Brands like Partake Foods and Feed need to improve their advertising strategies.

Email Marketing Summary: Thrive Market leads the Pantry & Groceries industry in email marketing with the highest number of emails sent and good email scoring. However, it needs to work on reducing the percentage of promotions. British Corner Shop also performs well in email marketing with good email scoring, but it should reduce promotions. Brands like Flamingo Estate and Brightland have good email scores and minimal promotions.

Email Deliverability Summary: Ocado excels in email deliverability with the best average spam score and optimized email size. Flamingo Estate also performs well in email deliverability with a good spam score and email size. On the other hand, Chamberlain Coffee needs to improve its email size for better deliverability.

Ads Performance Summary: Ocado leads in advertising with the highest number of new ads detected and a good unique copy performance. Chamberlain Coffee and Misfits Market also perform well in advertising. Brands like Good Eggs and GTFO It’s Vegan need to focus more on their advertising efforts.

In summary, Thrive Market dominates email marketing, while Ocado excels in email deliverability and advertising. British Corner Shop and Flamingo Estate also perform well in email marketing and deliverability, respectively. Brands like Chamberlain Coffee and GTFO It’s Vegan need to improve in multiple areas to compete effectively.

In May, Bokksu maintains its leading position in terms of emails sent, sharing the spotlight with Misfits Health, both having sent 16 emails during the month. Verb Energy follows closely with 14 emails.

When it comes to advertising, Magic Spoon claimed the top position with 59 new ads, closely followed by Milk Bar with 39 new ads.

Throughout May, both Magic Spoon and Milk Bar maintained their ad strategies. Magic Spoon emphasized videos, utilizing 58 videos compared to just 1 image. On the other hand, Milk Bar prioritized images, showcasing 29 images and 10 videos.

In May, Thrive Market remains the frontrunner in emails, having sent 30 promotional emails, followed by Flamingo Estate with 24 emails.

When it comes to advertising, Misfits Market takes the lead with 56 new ads launched, closely pursued by Liquid I.V. with 53 new ads created.

In their ad strategy, Misfits Market prioritizes images over videos, incorporating 33 images compared to 20 videos in their new ads. Conversely, Liquid I.V. focuses more on videos, featuring 34 videos and 18 images in their advertising campaigns.

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During March, Thrive Market sent the highest number of emails with 31 emails, followed by Flamingo Estate with 22 emails.

When it comes to new ads, Ocado is leading the way with 76 new ads created and the highest number of unique ad copies used with 64 ad copies. Chamberlain Coffee comes in second with 57 new ads created.

Ocado has a balanced approach when it comes to using images and videos in their ads. They have the highest number of new images and videos used in their ads, with 35 images and 39 videos used.

In March, Bokksu took the lead in terms of email marketing, sending 24 emails, while Verb Energy sent 18. When it comes to new ad creations, Magic Spoon leads the way with 30 new ads, followed by Bokksu with 26. Bokksu has a preference for images over videos in its ads, using 18 images and only 7 videos in its new ad creations. In contrast, Magic Spoon prioritizes videos over images, using 28 new videos and just 2 new images in its new ads.

In April, Bokksu sent the highest number of emails, 30 in total, followed by Verb Energy and Misfits Health with 14 emails each.

Magic Spoon launched the highest number of new ads with 59 ads during this period and had the highest number of ad copies with 12 in its new ads. Milk Bar came in second with 26 new ads.

Magic Spoon focused on videos in its new ads with 57 new videos compared to just 2 new images. On the other hand, Milk Bar focused on images with 18 new images compared to only 8 videos in its new ads.

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Thrive Market had the highest number of emails sent during April with a total of 31 emails, and 96% of these emails were focused on promotions. Chamberlain Coffee launched the highest number of ads during this period, with 57 new ads, followed closely by Ocado with 53 new ads. Ocado used the largest number of unique ad copies in their new ads, with a total of 46 new ad copies. Both brands used a combination of images and videos in their new ads, with Chamberlain Coffee using 28 new images and 29 new videos, while Ocado used 29 new images and 22 new videos.

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