Discover here all the benchmarks related to the
Sports Tech
industry. They're sorted from the most recent to the oldest - so you can compare them for future reference.
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Email Marketing Performance: Hydrow leads in email marketing with 22 emails sent, boasting excellent email scoring and minimal promotions, showcasing a strong email marketing strategy. Ergatta and Peloton follow with 12 emails each, demonstrating potential but requiring improvements in email scoring and promotional diversity to solidify their positions as top performers. Oru Kayak showcases effective email marketing with 11 emails, displaying good email scoring and promotional diversity.
Email Deliverability and Spam Scores: Tempo Fit exhibits fair email deliverability with a decent spam score but requires improvements in email size management for optimal performance. Oru Kayak showcases positive email deliverability with a good spam score and efficient email size management, positioning itself as a top performer in this aspect. Quell leads in email deliverability with a good spam score and effective email size management, distinguishing itself as a leader in the industry.
Advertising Performance: Peloton leads in advertising impact with 73 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the sports tech industry. Theragun closely follows with 70 impactful ads, showcasing a variety of unique copies and a high proportion of video content. Hydrow exhibits solid advertising impact with 55 impactful ads, emphasizing a balance between volume and diversity in ad content. Echelon presents promising advertising strategies with 33 impactful ads, emphasizing a balance between volume and diversity in ad content.
Email Marketing Overview: Peloton leads the sports tech industry with a powerful email marketing strategy, sending 16 impactful emails with a remarkable performance score of 63%. Hydrow closely follows with 25 emails and an impressive 65% performance score. While Oru Kayak and Theragun show strength in email volume, Oru Kayak's balanced approach earns it a fair performance rating. Tonal and Joovv, though performing decently, have room for improvement. Brands like Tempo Fit, FightCamp, and Ergatta lag in both email volume and performance and should refine their strategies for a more competitive edge.
Email Deliverability Insights: Peloton excels not only in email marketing but also in deliverability, maintaining a solid performance with a low spam score. Joovv showcases excellent deliverability with a well-managed spam score. Conversely, brands like Theragun, Supersapiens, and Wahoo Fitness need focused efforts to improve their email deliverability. Ergatta exhibits poor email deliverability and should strategize to enhance its market impact.
Ads Performance: Peloton stands out in advertising with 149 new ads and 65 unique copies, demonstrating a diverse and impactful advertising strategy. Hydrow and Theragun also exhibit strong advertising impact, ensuring a well-rounded market presence. Brands like Oru Kayak, Tonal, and Wahoo Fitness need to enhance their advertising efforts to remain competitive. Social ads diversity averages at 47.09%, indicating a balanced mix of images and videos in marketing campaigns across the industry.
Email Marketing Overview: The Sports Tech domain saw a robust 81.55% surge in weekly emails, averaging 10.53. Hydrow emerges as the leader, sending 33 emails with stellar scores. Peloton and Oru Kayak follow, exhibiting commendable email practices. In ads, Crossnet leads with 122 ads, showcasing remarkable diversity. Peloton and Theragun also shine, maintaining a balance between quantity and quality.
Email Deliverability Insights: In terms of email deliverability, Tempo Fit struggles with high spam scores and large email sizes. Contrarily, Theragun excels in both aspects, optimizing emails for delivery. Oru Kayak shows proficiency in email practices but faces deliverability challenges. Hydrow maintains a good balance, excelling in email deliverability and size optimization.
Ads Performance: Brands surged in ad production by 45.05%, averaging 50.0 weekly. Crossnet, Peloton, and Theragun lead with diverse content. Crossnet boasts 122 ads with engaging diversity, showcasing its prowess. Peloton, a consistent performer, excels in both email and ad domains. Tempo Fit, despite struggling in emails, shows potential for improvement in ad diversity.
Email Marketing Summary: In the Sports Tech industry, Hydrow emerges as a leader in email marketing. They not only send a significant number of emails but also maintain high email scoring. Tonal is another top performer with a good balance of emails sent and high email scoring. In contrast, brands like Echelon and Ergatta need to improve their email marketing performance, particularly in email scoring.
Email Deliverability Summary: Tempo Fit and Theragun stand out for their email deliverability. They have good average spam scores and fair email size optimization. However, Oru Kayak and Quell need to work on their email deliverability, as they have fair spam scores but face challenges in email size optimization.
Ads Performance Summary: Theragun leads in advertising performance, with a high number of new ads detected and a variety of unique ad copies. Hydrow, Tempo Fit, and Tonal also perform well in advertising. Conversely, brands like FightCamp and Ergatta need to enhance their advertising efforts, with fewer new ads detected and limited ad diversity.
Social Ads Diversity Summary: Oru Kayak and Quell shine in social ad diversity, with a significant proportion of video assets in their ads. Hydrow and Peloton also perform well in this aspect. However, brands like Joovv and Supersapiens have limited social ad diversity, with a lack of video content in their ads.
Email Marketing Summary: Hydrow and Joovv lead the Sports Tech industry in email marketing. Hydrow stands out with a strong performance in both email scoring and promotions. Joovv, while excelling in email scoring and promotions, needs improvement in the promotion management area. Oru Kayak follows closely, showcasing good email scoring but struggling with promotions. Tonal and Echelon are performing well but face challenges in promotions.
Email Deliverability Summary: Hydrow excels in email deliverability with a low spam score and effective email size optimization. Quell and Tempo Fit demonstrate good deliverability but face challenges in email size optimization. Theragun, Oru Kayak, and Supersapiens need improvements in both spam score and email size optimization. Echelon and FightCamp lag behind in deliverability, struggling with both spam score and email size optimization.
Ads Performance Summary: Hydrow dominates in advertising, displaying a high number of ads with diverse and effective copies. Tonal, Oru Kayak, and Wahoo Fitness also perform well, maintaining a good balance of ad velocity and unique copy. Peloton struggles in ad velocity and diversity, impacting its visibility. Brands like Tempo Fit and Clmbr face challenges in both ad velocity and copy diversity.
In conclusion, Hydrow leads the Sports Tech industry, excelling in both email marketing and advertising. Joovv and Oru Kayak follow closely but need refinement in certain areas. Tonal and Wahoo Fitness perform well but require improvements in promotions and ad diversity. Brands like Peloton, Echelon, and FightCamp need significant enhancements to compete effectively.
In August, Theragun and Oru Kayak maintained their lead in emails, sending 16 and 15 emails, respectively.
Looking at advertising, Peloton and Oru Kayak shared the top spot. Peloton created 118 new ads, boasting the highest number of ad copies at 55 for the month. Oru Kayak followed closely with 60 new ads launched.
In terms of their advertising strategy, both Peloton and Oru Kayak favored videos over images. Peloton used 74 videos compared to 43 images, while Oru Kayak employed 39 videos against 21 images.
In July, Theragun retains its leadership in emails with a total of 37 emails, followed by Oru Kayak with 22 emails.
In terms of advertising, Peloton takes the lead with 136 new ads created and utilizing the highest number of ad copies (58). Oru Kayak secures the second position with 70 new ads.
Concerning ad strategy, both Peloton and Oru Kayak prioritized videos this month. Peloton employs 99 videos vs. 37 images, and Oru Kayak employed 55 videos vs. 15 images.
During the month of June, Theragun and Peloton once again maintained their leading positions in email campaigns. Theragun surpassed with 24 emails, while Peloton followed closely behind with 15 emails.
When it comes to advertising, Theragun and Peloton continued their dominance, with Theragun taking the lead this time by creating 114 new ads. Peloton secured the second position with 106 new ads, and it also stood out by utilizing the highest number of ad copies, totaling 50, among all the brands in the benchmark for the month of June.
In terms of ad strategy, Theragun opted for a higher proportion of videos, incorporating 51 videos and 47 images into their campaigns. On the other hand, Peloton prioritized images, utilizing 56 images and 50 videos.
In May, Theragun and Peloton remain the frontrunners in email communication, with Theragun sending 22 emails and Peloton following closely with 17 emails. As for advertising, Peloton takes the lead with 164 new ads and 104 unique ad copies. Theragun is not far behind, creating 111 new ads. Peloton adopts a well-rounded ad strategy with 77 videos and 72 images, while Theragun prioritizes videos, featuring 71 videos and 24 images in their campaigns.
During April, Theragun took the lead in terms of the number of emails sent with 24 emails, followed by Peloton with 16 emails. Theragun also led in the number of ads launched with 49 new ads created in April, followed by Oru Kayak with 44 new ads. Regarding the ad strategy, Theragun focused on using videos with 44 new videos and only 2 new images in its new ads, while Oru Kayak emphasized using images with 35 new images and 9 new videos.
In March, Oru Kayak took the lead in terms of the highest number of emails sent, sending 25 emails, followed by Theragun and Peloton with 21 and 19 respectively. On the other hand, Peloton outperformed other brands with a whopping 106 new ads launched and 53 unique ad copies used during the same period. Peloton's advertising strategy for new media predominantly involved images, which accounted for 61% of the media used, while the remaining 39% consisted of videos.
Sports tech brands offer innovative solutions to help athletes and fitness enthusiasts track their progress, improve their performance, and reach their goals. However, these brands are challenged in building trust and credibility through scientific research and athlete endorsements, standing out in a rapidly evolving and competitive market, and educating consumers on the benefits of their technology. As you dive into these brands, you will see how they promote and convince their customers about their sport technologies’ effectiveness.
