On top of our free benchmarks including
Bedfolk
, access benchmarks on all ecommerce and popular Direct-To-Consumer (DTC) brands from the
Beds & bedding
industry. Get accurate and updated data on their marketing strategy, their merchandising, their email marketing strategy and ads.
Website:
https://bedfolk.com/
Industry:
In June, Allswell and Casper dominate the email game, with Allswell sending 28 emails and Casper closely trailing with 25 emails.
Concerning advertising, Cozy Earth emerges as the frontrunner, producing 121 new ads and employing the highest number of ad copies (76). Bed Threads secures the second position with 113 new ads created during the month.
In terms of ad tactics, Cozy Earth leans towards images as their preference over videos, while Bed Threads opts for a heavier emphasis on videos rather than images. Cozy Earth utilizes 65 images alongside 56 videos, whereas Bed Threads leverages 98 videos in contrast to 15 images.
In July, Casper led in emails with 26, followed by Allswell with 25 emails.
Regarding advertising, both Cozy Earth and Casper take the lead this month with a total of 80 new ads each. Notably, Cozy Earth employed the highest number of ad copies (56) during this period.
In terms of ad strategy, Cozy Earth gave prominence to images, while Casper leaned towards using more videos this month. Cozy Earth utilized 44 images and 36 videos, while Casper employed 53 videos and 27 images.
In May, Allswell led the way with 27 emails, followed closely by Casper with 24 emails. Bed Threads dominated the advertising arena with 114 new ads, followed closely by Cozy Earth with 109 ads and the highest number of unique ad copies (61). Bed Threads focused primarily on videos (103) over images (11), while Cozy Earth emphasized images (61) compared to videos (48).
In April, Parachute Home and Casper were the top brands in terms of the number of emails sent, with 24 emails sent each, followed by Brooklinen with 21 emails. In terms of ads, Casper took the lead position from Cozy Earth with 64 new ads created during this month, followed by Buffy with 61 new ads created.
Both Casper and Buffy focused more on videos in their ad strategies, with Casper using 38 new videos and 26 new images in April, and Buffy using 42 new videos and 15 new images.
In February, Allswell, Casper, and Purple sent a comparable number of emails. However, in terms of advertising, Cozy Earth emerged as the top advertiser, creating a close number of new images and videos in their new ads. Following Cozy Earth was Casper and Bed Threads, creating 41 and 40 new ads respectively, with a greater emphasis on video content in their ads.
We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the
Beds & bedding
industry, including
Bedfolk
.
Beds and bedding brands offer a range of products from sheets to pillows to comforters. In a highly competitive market, these brands encounter difficulties to distinguish themselves from their rivals, showcase the quality of their products, and appeal to customers' desire for comfort and luxury. Delve into these brands to discover the materials and styles that set them apart and how they promote that.
