Garden

Email Marketing Performance: The Sill leads with 32 emails, showing strong engagement. Vego Garden and Gardyn follow with 29 and 24 emails, respectively. Lively Root sends 18 emails, while Sunday delivers 15. HAMAMA, Rooted, Bloomscape, Click & Grow, and Artiplanto range from 13 to 9 emails. Lettuce Grow, Patch Plants, Shrooly, and Rosy send fewer than 8 emails each. Muddy Trowel remains inactive. Brands like The Sill and Vego Garden utilize frequent promotions, while Rooted and Bloomscape excel in engagement rates.

Email Deliverability and Spam Scores: Gardyn and Bloomscape excel with spam scores around -2.5, indicating high deliverability. Rosy and Rooted also perform well, with scores near -2.7. However, The Sill and HAMAMA struggle with scores closer to -0.7 and -1.0. Vego Garden and Click & Grow are fair, around -1.5. Brands like Lettuce Grow and Shrooly face challenges, with scores close to 0, indicating higher spam risks. Despite higher volumes, brands like The Sill and Vego Garden need to improve spam scores for better deliverability.

Advertising Impact and Diversity: Vego Garden leads in ads with 90, demonstrating a strong advertising strategy. Sunday and Click & Grow follow, with 63 and 61 ads, respectively. Artiplanto also performs well, with 42 ads. Gardyn and Lively Root are active but less aggressive, with 23 and 13 ads. Rosy, HAMAMA, and Shrooly lag with fewer than 8 ads each. The Sill, Patch Plants, Rooted, Lettuce Grow, Bloomscape, and Muddy Trowel remain almost inactive, missing opportunities for market visibility. Vego Garden and Sunday show strong ad diversity, enhancing their market presence.

Email Marketing Performance: The Sill emerges as a leader in email marketing, sending out 36 emails with a good balance between email scoring and promotional content. Vego Garden follows closely with 31 emails, although it needs improvement in email scoring. Gardyn shows promising performance with 26 emails, maintaining high email scoring and minimal promotions.

Email Deliverability and Spam Scores: Patch Plants leads in email deliverability with a positive spam score and efficient email size management, positioning itself as a potential leader in this aspect. Artiplanto exhibits excellent email deliverability with a significant positive spam score and efficient email size management, indicating a strong presence in the garden industry. Rosy showcases strong email deliverability with a positive spam score and effective email size management, reflecting its competitive standing in the market.

Advertising Performance: Sunday leads in advertising impact with 111 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the garden industry. Vego Garden closely follows with 83 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Lively Root demonstrates solid advertising strategies with 79 impactful ads, focusing on volume and a diverse range of ad content.

Email Marketing Overview: Vego Garden stands out as an email marketing leader, delivering 20 emails with a good performance (35.55%) but needs improvement in promotions (15%). Lively Root closely follows with 18 impactful emails and solid performance (40.17%), although promotions are lacking (5%). Artiplanto with 15 emails demonstrates good performance (42.2%) but struggles with promotions (26%). The Sill, despite a high-performance score (53.79%), needs enhancement in promotions (0%). Gardyn, though performing well in both categories, should focus on promotions (0%). Brands like Patch Plants, Click & Grow, and Muddy Trowel have potential but require improvements in both performance and promotions. The bottom tier, including Shrooly, Bloomscape, Rosy, and Rooted, needs strategic adjustments in both aspects to compete effectively.

Email Deliverability Insights: Patch Plants excels in email deliverability with a commendable spam score (-2.86) and good email size. Artiplanto and Rosy demonstrate good deliverability but need optimization in spam scores. Muddy Trowel, Gardyn, and Bloomscape showcase solid deliverability with positive spam scores. Vego Garden and The Sill need strategic adjustments to enhance deliverability despite good spam scores. Brands like Click & Grow, HAMAMA, and Sunday exhibit good deliverability but should aim for improvements in spam scores. Lively Root, Shrooly, and Rooted face challenges in both deliverability and spam scores, requiring strategic adjustments.

Ads Performance: Vego Garden dominates advertising with 70 impactful ads, showcasing both volume and diversity. Sunday follows closely with 63 ads, emphasizing volume but lacking diversity. Artiplanto impresses with 40 ads, demonstrating both impact and variety. Lively Root maintains a good balance with 30 impactful ads and a variety of copy. Click & Grow and HAMAMA exhibit a commendable mix of volume and unique copy. Patch Plants, Gardyn, Shrooly, and Rosy need strategic adjustments in both volume and diversity to optimize their advertising impact. The Sill, Rooted, and brands with no advertising presence, including Bloomscape, Lettuce Grow, and Muddy Trowel, require a substantial push to compete effectively in the Garden market.

Email Marketing Overview: This month, we experience a notable 34.57% increase in weekly emails, averaging 17.4. Vego Garden and Sunday stand out, sending 31 emails each, showcasing a robust email strategy. Muddy Trowel achieves excellence with a 68.18% email scoring, indicating highly engaging content. However, Rosy and Patch Plants need to refine their approach, displaying poor performance in both email quantity and scoring.

Email Deliverability Insights: Deliverability varies, with Bloomscape demonstrating a concerning 0.07 spam score and poor email size optimization. Vego Garden struggles with a high -5.1 spam score, risking placement issues. Conversely, Artiplanto and Patch Plants exhibit optimal scores, ensuring effective email delivery. Gardyn strikes a balance with a slightly positive spam score but needs improvement in email size optimization, reflecting a fair deliverability performance.

Ads Performance: The benchmark's brands witness a 20.62% rise in weekly ads, averaging 23.4. Vego Garden dominates with 96 new ads, reflecting a robust online presence. Sunday displays an efficient ad strategy with 27 ads and a unique copy approach. However, Muddy Trowel and Bloomscape lag behind with limited ad variety, indicating potential challenges in engaging their audience. Social ads diversity is led by Sunday, with a balanced mix of images and videos, while Artiplanto needs enhancement in this aspect.

Email Marketing Summary: In the garden industry, Vego Garden stands out as a top performer in email marketing, sending a significant number of emails with a good email score, although it has a high percentage of promotions. The Sill and Artiplanto follow, both sending a good number of emails with respectable email scores. Lively Root and Gardyn send a moderate number of emails but need to improve their email scores. Brands like Muddy Trowel and Bloomscape lag in email marketing performance.

Email Deliverability Summary: Patch plants excels in email deliverability with a very good email score and optimized email size. Rosy and Muddy Trowel also perform well in this regard. On the other hand, Vego Garden needs to work on reducing its email size for better deliverability. Click & Grow and Shrooly have good email scores but large email sizes, impacting their deliverability.

Ads Performance Summary: Vego Garden and Artiplanto lead in advertising within the garden industry. They publish a significant number of ads with a diverse range of unique copies, demonstrating strong advertising performance. Gardyn and Shrooly are also notable in this area. Brands like Rooted and Muddy Trowel have limited ad performance.

Social Ads Diversity Summary: Shrooly is at the forefront in social ads diversity, featuring a high proportion of videos in their ads. Sunday and Gardyn also do well in this aspect, with a significant proportion of videos in their social ads. In contrast, brands like Patch plants have an equal proportion of images and videos in their social ads, while Rooted and Lively Root need to enhance the diversity of their social ads.

Email Marketing Summary: Sunday stands out in the garden industry for email marketing, showing impressive engagement with a high email scoring and no promotions, signaling a refined strategy. Vego Garden, The Sill, and Artiplanto also perform well in email marketing, demonstrating good email scoring, although promotions need attention. Lively Root and Rooted have potential but need improvements in promotions. Gardyn, HAMAMA, Lettuce Grow, Shrooly, Click & Grow, Muddy Trowel, Rosy, Bloomscape, and Patch plants face challenges, requiring enhancements in both email scoring and promotions to compete effectively.

Email Deliverability Summary: Patch plants leads in email deliverability, excelling in both spam score and email size optimization. Artiplanto, Bloomscape, Vego Garden, and Click & Grow also demonstrate good email deliverability. Sunday and Lettuce Grow need attention in email size optimization but maintain reasonable spam scores.

Ads Performance Summary: Gardyn takes the lead in ads performance, showing a high number of new ads, good ad velocity, and diverse copies. Lively Root, Sunday, Shrooly, and Vego Garden also perform well with a balanced approach to ad velocity and unique copies. Click & Grow, Patch plants, and Artiplanto show promise but need enhancements in both ad velocity and diversity. The Sill, HAMAMA, Rosy, Lettuce Grow, Rooted, Bloomscape, Muddy Trowel, and The Sill face challenges, requiring improvements in both ad velocity and diversity

Email Marketing Summary: In the Garden industry, Bloomscape leads with 19 average emails sent, scoring high in email quality at 75.37%. Lettuce Grow and Sunday also perform well, with 12 emails each and high email quality scores. However, Patch Plants sends the fewest emails at 6 on average, but they need to improve email quality.

Email Deliverability Summary: Bloomscape leads in email deliverability with an average spam score of -3.68 and a reasonable email size. Patch Plants and Rosy also perform well in email deliverability. However, several brands, like Vego Garden and Lively Root, need to improve their email size and spam scores.

Ads Performance Summary: Shrooly is the most active in advertising with 56 new ads, but they should work on unique ad copy. Gardyn and Vego Garden also perform well in ads, but Gardyn lacks unique copy. Brands like Rooted and Bloomscape need to improve their ad presence and uniqueness.

Social Ads Diversity Summary: Gardyn leads in social ad diversity, with a good balance of images and videos. Sunday and Vego Garden also perform well in this aspect. However, Patch Plants and Rosy need to diversify their social ads with more videos.

Overall, Bloomscape and Gardyn are the leaders in the Garden industry, excelling in email marketing, deliverability, and ads. Brands like Patch Plants and Rosy need to work on their email quality and ad strategies, while Rooted and Lively Root should focus on improving their ad presence.

During July, Vego Garden maintained its dominance in emails (23) and notably, 95% of these emails are promotional. Artiplanto took the second spot with 20 emails.

Shifting focus to advertising efforts, Vego Garden continued to lead with the creation of 70 new ads. Artiplanto followed closely in the second place, contributing 65 new ads with the highest number of ad copies (33) this month.

In terms of ad approach, both Vego Garden and Artiplanto exhibit a preference for images over videos. Vego Garden utilized 45 images compared to 25 videos, while Artiplanto employs 50 images and 15 videos in its campaigns.

During the month of June, Vego Garden maintained its position as the leader in email communication, sending a total of 21 emails. In close pursuit, Bloomscape followed with 19 emails to engage with their audience.

Shifting our focus to advertising efforts, Sunday and Vego Garden continued to dominate, but this time Sunday took the lead by sending more emails (106) compared to Vego Garden's 102 emails.

Regarding their ad media preferences, Vego Garden focused primarily on utilizing images, while Sunday adopted a more balanced approach. Vego Garden incorporated 68 images and 34 videos in their ads, while Sunday utilized 54 images and 52 videos.

In May, Vego Garden took the lead in emails with 21 promotional emails, closely followed by Sunday with 20 emails. In terms of ads, both Vego Garden and Sunday emerged as leading brands, with Vego Garden creating 127 new ads and Sunday creating 125 new ads. Vego Garden focused more on images, while Sunday prioritized videos. Their performance in emails and ads makes Vego Garden and Sunday noteworthy brands to study and apply their best practices in the garden sector.

During the month of April, Bloomscape emerged as the leader with 22 emails sent, followed by Vego Garden with a total of 20 promotional emails. Sunday claimed the top spot in ads with 60 new ads created, followed by Vego Garden with 59 new ads and the highest number of ad copies used in its new ads, with a total of 42 unique ad copies.

In terms of ad strategy, Sunday is highly focused on videos, creating 56 videos compared to only 4 images. Vego Garden also used more videos with 38 videos and 21 images in its new ads.

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In March, Bloomscape stood out as the leader in email marketing with 22 emails, followed by HAMAMA with 20. When it comes to advertising, Gardyn emerged as the top performer with 42 new ads, followed closely by Bloomscape and Artiplanto with 38 and 30 new ads respectively. Artiplanto also took the lead in terms of unique ad copies used in their new ads, with 30 ad copies. In terms of advertising format, Gardyn used a balanced approach, with 52% of new ads featuring images and videos. On the other hand, Bloomscape and Artiplanto were more image-focused with 74% and 90% respectively.