Discover here all the benchmarks related to the
Fitness
industry. They're sorted from the most recent to the oldest - so you can compare them for future reference.
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Email Marketing Performance: Rogue leads in email marketing with 22 emails sent, showcasing good email scoring but needs improvement in promotional diversity. TRX Training follows closely with 16 emails, demonstrating excellent email scoring and effective promotions. Vanquish Fitness presents a strong email marketing strategy with 14 emails but requires enhancement in email scoring and promotional variety. Ergatta and Peloton both demonstrate potential with 12 emails each but need improvements in email scoring and promotional diversity to solidify their positions as top performers.
Email Deliverability and Spam Scores: Gymshark exhibits improved email deliverability with a positive spam score and efficient email size management, positioning itself as a top performer. Vanquish Fitness also showcases positive email deliverability with a good spam score but requires strategic adjustments in email size management to enhance competitiveness. Quell leads in email deliverability with a good spam score and effective email size management, distinguishing itself as a leader in the industry. PRx Performance demonstrates promising email deliverability with a positive spam score but requires enhancements in email size management to optimize competitiveness.
Advertising Performance: Gymshark leads in advertising impact with 236 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the fitness industry. Peloton closely follows with 73 impactful ads, showcasing a variety of unique copies and a high proportion of video content. Vanquish Fitness exhibits solid advertising impact with 70 impactful ads, emphasizing a balance between volume and diversity in ad content. Rogue presents promising advertising strategies with 42 impactful ads, emphasizing a balance between volume and diversity in ad content. Wahoo Fitness and Tonal demonstrate potential in advertising impact but require enhancements in diversity to optimize advertising impact and competitiveness.
Email Marketing Overview: Peloton emerges as the industry leader in email marketing with 16 impactful emails, boasting a high performance score of 63%. TRX Training and PRx Performance closely follow with good performances and well-balanced promotion strategies. Gymshark demonstrates excellence with 8 emails and a high performance score of 69.5%, showcasing an effective blend of promotions. However, brands like Vanquish Fitness, Echelon, and Tonal, though sending a decent number of emails, need improvement in both performance scores and promotion balance to compete effectively. The DB Method, obé fitness, and WIT Fitness lag behind and should focus on refining their email marketing strategies for better market impact.
Email Deliverability Insights: Peloton attains top-tier email deliverability with a significantly improved spam score, indicating efficient email management. Gymshark also showcases excellent deliverability with a well-managed spam score. Conversely, brands like Vanquish Fitness, PRx Performance, and Echelon need focused efforts to improve their email deliverability, overcoming challenges in spam scores. Ergatta and Rogue exhibit poor email deliverability and should strategize to enhance their impact on the market.
Ads Performance: Gymshark takes the lead in advertising, displaying a remarkable 301 new ads with 35 unique copies, showcasing a diverse and impactful advertising strategy. Peloton, Rogue, and Tonal also demonstrate strong advertising impact, ensuring a well-rounded market presence. Brands like Vanquish Fitness, obé fitness, and Ergatta need to ramp up their advertising efforts to remain competitive. Social ads diversity averages at 51.5%, highlighting the industry's inclination towards a balanced mix of images and videos in marketing campaigns.
Email Marketing Overview: The Fitness industry witnessed a 22.02% uptick in weekly emails, averaging 11.47. Gymshark spearheads, sending 18 emails with commendable scoring. Vanquish Fitness closely follows, but with poor email scoring, indicating an area for improvement. PRx Performance stands as a contender but grapples with a high spam score, impacting email deliverability.
Email Deliverability Insights: Despite Gymshark's email prowess, its large email size poses deliverability challenges. Vanquish Fitness, while prolific in ads, faces deliverability hurdles. In contrast, Peloton emerges as a winner, not only excelling in email deliverability but also maintaining a robust social media presence.
Ads Performance: Ads surged by 46.47%, averaging 46.87 weekly. Peloton takes the lead with 111 ads, showcasing diversity. Gymshark shines not only in emails but also in ads, with 66 detected. Vanquish Fitness, though prolific, faces challenges in ad diversity. Socially, TRX Training stands out with a high video proportion, ensuring engaging content.
Email Marketing Summary: In the Fitness industry, Rogue takes the lead in email marketing. They send a good number of emails, but their email scoring needs improvement. TRX Training and WIT Fitness are also strong performers in email marketing. On the other hand, brands like Echelon, Ergatta, and Peloton struggle with their email marketing, both in the number of emails sent and their email performance.
Email Deliverability Summary: Gymshark is a standout in email deliverability, with good average spam scores and fair email size optimization. On the contrary, brands like The DB Method and Echelon face challenges in email deliverability with poor spam scores and email size optimization.
Ads Performance Summary: Gymshark leads the pack in advertising performance, with the highest number of new ads detected and a variety of unique ad copies. Tonal and Vanquish Fitness also perform well in advertising. Brands like obé fitness and The DB Method need to enhance their advertising efforts as they have very few new ads detected and limited ad diversity.
Social Ads Diversity Summary: TRX Training stands out for social ad diversity, especially in using video assets. Quell and PRx Performance also perform well in social ad diversity. In contrast, brands like FightCamp and The DB Method have limited social ad diversity, with no or very few videos in their ads.
Email Marketing Summary: TRX Training and Vanquish Fitness lead the Fitness industry in email marketing. TRX Training exhibits good performance in both email scoring and promotions, while Vanquish Fitness maintains strong email scoring despite a fair promotion percentage. PRx Performance stands out with good email scoring but needs to manage promotions more effectively. Brands like Gymshark and obé fitness lag in email marketing, facing challenges in scoring and promotion management.
Email Deliverability Summary: Gymshark excels in email deliverability, achieving a low spam score and optimizing email size effectively. Vanquish Fitness, although showing good overall deliverability, needs improvement in email size optimization. PRx Performance struggles with fair email scoring and size optimization, affecting its overall deliverability. Brands like Echelon and WIT Fitness face challenges in both spam score and email size optimization.
Ads Performance Summary: Gymshark dominates in advertising, displaying a high number of ads with diverse and effective copies. Tonal, The DB Method, and WIT Fitness also perform well, showcasing a good balance of ad velocity and unique copy. TRX Training lags behind in ad velocity and copy diversity, impacting its visibility. Brands like obé fitness and FightCamp need to enhance their ad strategies to compete effectively.
In conclusion, TRX Training and Vanquish Fitness lead in Fitness industry marketing, excelling in both email and advertising. Gymshark dominates in ads but faces challenges in email marketing. PRx Performance needs refinement in both areas, while brands like Peloton and Ergatta require significant improvements to compete effectively.
In August, Rogue and PRx Performance led in emails, sending 16 and 14 emails, respectively.
Looking at advertising, Peloton and The DB Method maintained their positions as leaders. Peloton created 118 new ads, while The DB Method launched 70.
In terms of ad strategy, both Peloton and The DB Method emphasized videos over images. Peloton used 74 videos compared to 43 images, while The DB Method utilized 64 videos and only 5 images.
In July, WIT Fitness leads in emails (15), followed by PRx Performance with a total of 14 emails sent.
In terms of advertising, Peloton generated 136 new ads with the highest number of ad copies (58). The DB Method secures the second position with 86 new ads.
Concerning ad strategy, both Peloton and The DB Method give precedence to videos over images. Peloton employed 99 videos vs. 37 images, while The DB Method utilizes 72 videos vs. 14 images.
During the month of June, TRX Training and Peloton emerged as the top email senders, with TRX Training taking the lead with 16 emails, closely followed by Peloton with 15 emails.
When it comes to advertisements, Gymshark claimed the top position with a remarkable 120 new ads created in June, accompanied by the highest number of ad copies, totaling 70. Peloton secured the second position with 106 new ads.
In terms of ad media used in June's campaigns, both Gymshark and Peloton showed a preference for images over videos. Gymshark utilized 45 images and 31 videos, while Peloton incorporated 56 images and 50 videos into their advertising content.
During May, Peloton and TRX Training jointly lead in email communication, with 17 emails sent by each brand. Peloton stands out as the top advertiser, creating 164 ads and utilizing 104 unique ad copies. Gymshark follows closely with 120 new ads. In terms of ad strategy, Peloton strikes a balance between images and videos, featuring 77 videos and 72 images. Meanwhile, Gymshark focuses primarily on images, incorporating 69 images and 4 videos in their ad campaigns.
In April, Peloton was surpassed in both email and ad numbers. Rogue took the lead in terms of emails sent with 18 emails, followed by Peloton and PRx Performance, both sending 16 emails.
The DB Method created the highest number of new ads with 60, followed by WIT Fitness with 58 new ads and Gymshark with 51 new ads, which also had the highest number of ad copies with 42 in total.
When it comes to ad strategy, The DB Method is more focused on videos, creating 55 new videos versus only 5 new images. WIT Fitness also emphasizes videos in their new ads with 38 new videos compared to 20 new images.
In February, Peloton dominated in terms of email and advertising, having sent 20 emails and launched 106 new ads. Peloton also surpassed its competitors in creating new ad copies, producing 35 in total and it leaned heavily towards videos, with a video proportion of 67% with 40 new videos vs. 16 new images in their new launched ads this month.
Fitness brands offer a range of products and services to help people achieve their health and fitness goals. Some of these brands’ challenges are creating engaging content to attract and retain customers, addressing concerns around accessibility and inclusivity in the industry. Let's uncover these brands marketing strategies where they demonstrate the latest fitness trends and motivate their customers to stay active and healthy.
