Discover here all the benchmarks related to the
Bikes & Bicycles
industry. They're sorted from the most recent to the oldest - so you can compare them for future reference.
You'll find all the information you're looking for for any specific month.
Email Marketing Performance: Aventon leads with 22 emails sent, showcasing robust activity but with room to improve their promotional content. The Pro's Closet follows with 15 emails and a strong engagement score. Lectric eBikes and Rad Power Bikes both sent 14 emails but need to enhance their promotional strategies. Magicycle Bike sent 10 emails with high promotional content, performing well. Solé Bicycles, Ride1UP, and Priority Bicycles sent fewer emails and need more engagement. Ribble Cycles, Propella Electric Bikes, and Ampler Bikes are lagging with minimal email activity and low engagement scores.
Email Deliverability and Spam Scores: Ride1UP excels with a spam score of -4.21 and a small email size of 955.45 kb, ensuring high deliverability. Propella Electric Bikes and VanMoof also perform well with good spam scores and compact emails. Aventon, Trek Bikes, and Magicycle Bike show good spam scores but need to optimize email sizes for better deliverability. Rad Power Bikes and The Pro's Closet, despite decent spam scores, have larger emails that could affect deliverability. Brands like Ampler Bikes and Ribble Cycles need significant improvement in both spam scores and email sizes to enhance performance.
Advertising Impact and Diversity: Lectric eBikes leads in advertising with 78 new ads and 47 unique copies, indicating strong ad activity and diversity. Ribble Cycles and Magicycle Bike follow closely with 46 and 45 new ads respectively, maintaining high ad diversity. Rad Power Bikes, Propella Electric Bikes, and Trek Bikes also show strong advertising efforts but need to diversify their ad copies. Brands like Ampler Bikes and Canyon need to improve their ad copy diversity. Aventon and Solé Bicycles lag behind with fewer ads and low unique copy counts, indicating less advertising engagement. Priority Bicycles, Ride1UP, and Jetson show minimal ad activity and need to boost their advertising strategies.
Email Marketing Performance:Aventon leads the industry with 28 emails sent, demonstrating good email scoring but requires improvement in promotional diversity. The Pro's Closet follows closely with 16 emails, showcasing excellent email scoring and a lack of promotions. Rad Power Bikes presents a strong email marketing strategy with 15 emails, although there is room for improvement in promotional diversity. Lectric eBikes demonstrates potential with 14 emails but needs enhancement in email scoring and promotional variety to solidify its position as a top performer.
Email Deliverability and Spam Scores:Trek Bikes and Priority Bicycles lead in email deliverability with positive spam scores and efficient email size management, positioning themselves as top performers. Canyon exhibits promising email deliverability with a positive spam score but requires strategic adjustments in email size management to enhance competitiveness. VanMoof demonstrates strong email deliverability with a positive spam score and effective email size management, distinguishing itself as a leader in the industry. Magicycle Bike faces challenges in email deliverability, necessitating strategic adjustments to optimize email deliverability and remain competitive.
Advertising Impact and Diversity:Lectric eBikes leads in advertising impact with 177 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the bikes and bicycles industry. Rad Power Bikes closely follows with 61 impactful ads, showcasing a variety of unique copies but lacking in advertising volume. Ribble Cycles exhibits promising advertising impact with 56 impactful ads, emphasizing a balance between volume and diversity in ad content. Magicycle Bike and Propella Electric Bikes present solid advertising strategies, with 31 and 21 impactful ads respectively, emphasizing a balance between volume and diversity in ad content. Canyon and Aventon demonstrate potential in advertising impact but require enhancements in diversity to optimize advertising impact and competitiveness.
Email Marketing Overview: Aventon stands out as the leader in email marketing, sending 28 emails with a solid performance score of 52.32%. Lectric eBikes and The Pro's Closet follow closely, showcasing good performances with a fair balance of promotions. Rad Power Bikes also maintains a competitive position with 12 impactful emails and a performance score of 52.33%. In contrast, Ribble Cycles, Ampler Bikes, and Trek Bikes face challenges with fewer emails sent and lower performance scores. Magicycle Bike, Ride1UP, and Solé Bicycles demonstrate potential but need strategic adjustments to compete more effectively.
Email Deliverability Insights: Rad Power Bikes leads in email deliverability with the best spam score improvement, coupled with a moderate email size. Ampler Bikes and The Pro's Closet also exhibit good deliverability. On the contrary, Ribble Cycles, Trek Bikes, and Propella Electric Bikes face challenges in both deliverability and spam scores, indicating areas for improvement. Jetson, VanMoof, and Priority Bicycles show poor deliverability and need focused efforts to enhance their strategies for better market impact.
Ads Performance: Ribble Cycles emerges as the advertising champion, with 84 impactful ads and 16 unique copies, showcasing a robust and diverse advertising strategy. Ampler Bikes, Rad Power Bikes, and Ride1UP also demonstrate strong advertising impact with a combination of substantial ad volumes and engaging content. Canyon, Trek Bikes, and Solé Bicycles maintain fair advertising impact. Magicycle Bike, The Pro's Closet, and Aventon lag behind and need to enhance their advertising strategies for better market penetration. The industry's average ad volume stands at 20.87, indicating a competitive landscape where brands must strategically position themselves in the market.
Email Marketing Overview: The Bikes & Bicycles industry saw a robust 55% surge in weekly emails, averaging 13.33. Aventon leads with 29 emails, showcasing email mastery. Ride1UP follows, sending 20 emails and excelling in email scoring. In contrast, VanMoof lags, with no visible email strategy.
Email Deliverability Insights: While Ride1UP masters emails, it grapples with deliverability due to large email sizes. Priority Bicycles showcases an exceptional balance, leading in both email and deliverability performances. Notably, The Pro's Closet faces challenges, having the highest average spam score, impacting both email engagement and deliverability.
Ads Performance: Ads surged by 24.76%, averaging 29.53 weekly. Aventon dominates with 75 new ads, showcasing an impressive variety. Rad Power Bikes, while strong in ads, struggles with diversity. Ampler Bikes excels in both the quantity and quality of social ads, presenting a balanced mix of images and videos.
Email Marketing Summary: In the Bikes & Bicycles industry, Aventon shines as a leader in email marketing, sending a significant number of emails with good email scoring. Trek Bikes and Rad Power Bikes also perform well, although their email scoring needs improvement. On the other hand, brands like VanMoof, Solé Bicycles, and The Pro's Closet lag behind, with minimal or no emails sent and poor email performance.
Email Deliverability Summary: Ampler Bikes stands out in email deliverability, maintaining a good average spam score and email size optimization. Conversely, The Pro's Closet struggles with a high spam score and poor email size optimization.
Ads Performance Summary: Ride1UP leads in advertising performance, with the highest number of new ads detected and a variety of unique ad copies. Ampler Bikes and Magicycle Bike also perform well in advertising. In contrast, brands like Priority Bicycles, The Pro's Closet, and VanMoof need to enhance their advertising efforts.
Social Ads Diversity Summary: Propella Electric Bikes excels in social ad diversity, particularly in incorporating video assets. Rad Power Bikes and Canyon perform well in social ad diversity. Brands like Trek Bikes and The Pro's Closet have limited social ad diversity and should consider using more video assets in their ads.
Email Marketing Summary: Rad Power Bikes and Aventon emerge as leaders in the Bikes & Bicycles industry, executing effective email marketing. Both brands maintain a good balance, sending a moderate number of emails with strong overall performance. However, Magicycle Bike faces challenges with a high percentage of promotions and an average email scoring, indicating room for improvement. Trek Bikes showcases a significant promotional focus but maintains a good email scoring.
Email Deliverability Summary: Rad Power Bikes exhibits superior email deliverability, optimizing email size and achieving a low spam score. In contrast, The Pro's Closet struggles, with a high spam score and poor email size optimization. Priority Bicycles performs well, ensuring good email deliverability. Ampler Bikes, despite a low spam score, faces issues in optimizing email size, impacting its deliverability.
Ads Performance Summary:Rad Power Bikes and Aventon lead in advertising, with a high number of ads published and strong unique copy performance. Canyon also performs well in ad velocity and copy diversity. Ride1UP, while active in ad creation, faces challenges in unique copy performance. Brands like Solé Bicycles and VanMoof lag in ad velocity, impacting their visibility.
In conclusion, Rad Power Bikes and Aventon dominate in email marketing and advertising for Bikes & Bicycles. The Pro's Closet struggles in both email marketing and deliverability. Brands like Priority Bicycles and Canyon show promise but need to refine their strategies.
In August, Aventon and Rad Power Bikes remained at the forefront of emails, sending 19 and 16 emails respectively. A significant portion of Rad Power Bikes' emails, 62%, were promotional.
Shifting to advertising, Ride1UP took the lead with 59 new ads crafted, while Ribble Cycles secured the second spot with 54 new ads.
Regarding their advertising approach, both Ride1UP and Ribble Cycles placed a higher emphasis on utilizing images in their ads. Ride1UP incorporated 55 images and just 1 video, whereas Ribble Cycles employed 46 images compared to 8 videos.
In July, Aventon maintains its leadership in emails with 22, closely followed by Rad Power Bikes with 20 emails.
In terms of advertising, Rad Power Bikes takes the lead with 108 new ads created and the highest number of ad copies (58). Ride1UP follows with 51 new ads.
Concerning ad strategy, Rad Power Bikes utilizes an equal number of images and videos (53), while Ride1UP prioritizes images by using 47 images versus only 3 videos.
During the month of June, Aventon and The Pro's Closet maintained their positions as the leaders in emails, with Aventon sending 19 emails and The Pro's Closet sending 15.
In terms of advertising, Magicycle Bike took the top spot with 81 new ads created, showcasing the highest number of ad copies (51) among all brands of the benchmark this month. Following closely in the second position, Ribble Cycles produced a total of 56 new ads.
When it comes to ad strategy, both Magicycle Bike and Ribble Cycles gave more emphasis to images rather than videos. Magicycle Bike utilized 59 images and 19 videos, while Ribble Cycles employed 51 images and only 3 videos in their advertising campaigns.
During May, Aventon and The Pro's Closet take the lead in email communication, each sending 17 emails. VanMoof stands out in the advertising arena with a remarkable 150 new ads created, closely followed by Rad Power Bikes with 116 new ads. Both VanMoof and Rad Power Bikes place a strong emphasis on images in their ad campaigns. VanMoof combines 117 images with 33 videos, while Rad Power Bikes showcases 76 images and 37 videos.
In April, Trek Bikes retained its lead in email marketing with 19 emails sent, compared to 23 in March, followed by The Pro's Closet with 17 emails sent.
Rad Power Bikes took the lead in creating ads with 60 new ads launched during April, followed by Propella Electric Bikes with 54 new ads and the highest number of ad copies used, totaling 42 ad copies during the same month.
When it comes to ad strategy, Propella Electric Bikes continued to focus on videos in April, with 39 new videos and 13 new images. On the other hand, Rad Power Bikes used almost an equal number of images and videos, with 24 new images and 28 new videos.
In March, Trek Bikes sent the highest number of emails with 23, followed by The Pro's Closet with 17.
VanMoof launched the highest number of new ads with 60, and also used the most ad copies. Propella Electric Bikes and Ampler Bikes both created 30 new ads.
When it comes to media usage in new ads, VanMoof and Ampler Bikes favored images over videos. VanMoof used 42 images and 18 videos, while Ampler Bikes used 27 images and 3 videos. On the other hand, Propella Electric Bikes focused more on videos, using 22 videos and only 6 images in their new ads.
Bike and bicycle brands offer a range of models for different riding needs and styles, from electric bikes to road bikes and more. The marketing challenges for these brands can include showcasing the features and benefits of their bikes, targeting the right audience through effective advertising and branding as well as competing with established brands and a growing demand for sustainable transportation. Unleash your adventurous spirit with these brands, and discover how they promote and overcome their promotional obstacles.
