Discover here all the benchmarks related to the
Beds & bedding
industry. They're sorted from the most recent to the oldest - so you can compare them for future reference.
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Email Marketing Performance: Brooklinen emerges as a leader in email marketing, sending 29 emails with a strong email scoring but with an excessive focus on promotional content. Casper closely follows with 27 emails, showcasing high email scoring but also with a significant emphasis on promotions. Parachute Home demonstrates a solid performance with 20 emails, balancing promotional strategies with effective email scoring. Purple presents a promising performance with 19 emails but needs to improve its email scoring for enhanced effectiveness.
Email Deliverability and Spam Scores: Bedfolk demonstrates average email deliverability with a positive spam score but struggles with efficient email size management, indicating room for enhancement. Buffy exhibits strong email deliverability with a positive spam score and efficient email size management, positioning itself as a potential leader in this aspect. Bearaby demonstrates solid email deliverability with a positive spam score and efficient email size management, reflecting its strong market presence in the bedding industry.
Advertising Performance: Cozy Earth leads in advertising impact with 120 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the bedding industry. Bed Threads closely follows with 83 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Brooklinen demonstrates solid advertising strategies with 59 impactful ads, emphasizing a balance between volume and diversity in ad content. Purple presents promising advertising strategies with 58 impactful ads, focusing on unique copies and a moderate proportion of video content.
Email Marketing Overview: Brooklinen leads the Beds & Bedding industry in email marketing with 29 well-crafted messages, demonstrating good performance (51.9%) despite a fair promotion rate (75%). Casper closely follows, sending 26 emails with a solid performance score of 55.19% and a high promotion rate (96%). Purple, with 22 emails, falls short in performance (37.45%) and promotion (100%). Parachute Home and Bearaby secure strong positions with 18 and 17 emails, showcasing high performance and diverse promotional strategies. Brands like Bed Bath N' Table, Bed Threads, and Cozy Earth, while having substantial email volumes, need optimization in both performance and promotion. Lagging behind are brands like Bedfolk, Buffy, and Coop, requiring a strategic shift in their email approach.
Email Deliverability Insights: Bedfolk stands out in deliverability with an excellent spam score (-2.86) and optimal email size. Buffy, despite a good spam score, faces challenges in deliverability due to large email sizes. Bearaby maintains good deliverability but needs optimization in email size. Bed Bath N' Table, Baloo, and Zinus secure good deliverability with varied spam scores. Casper and Cozy Earth exhibit decent deliverability but need adjustments. Brands like Brooklinen, Parachute Home, and Ettitude need improvement in both deliverability and spam scores. Allswell, having zero advertising presence, requires strategic adjustments to compete effectively.
Ads Performance: Buffy dominates the advertising arena with 151 impactful ads, showcasing both diversity and volume. Purple secures a strong position with 99 ads and a significant variety of copy. Brooklinen, Cozy Earth, and Bed Threads maintain a commendable advertising impact with a balanced mix. Bearaby, Bed Bath N' Table, and Zinus need enhancement in both volume and diversity. Casper and Baloo, despite having a good number of ads, need strategic adjustments for optimal impact. Brands like Bedfolk, Ettitude, and Coop with zero advertising presence need a significant push to compete effectively in the Beds & Bedding market.
Email Marketing Overview: The Beds & Bedding industry has witnessed a 51.58% increase in average emails sent, reaching 22.13. Leading the pack, Bed Threads and Brooklinen shine with 93 and 118 emails per week, respectively. These brands display strong email practices, with Brooklinen holding a 48.8% email scoring. On the flip side, Allswell lags with zero emails sent, signaling a need for strategic email engagement.
Email Deliverability Insights: Bedfolk, despite sending fewer emails, stands out with good deliverability, boasting a -1.36 average spam score. In contrast, Buffy struggles with large email sizes, impacting deliverability. Purple, while maintaining a good spam score, needs to optimize email sizes. Coop faces challenges, balancing fair spam scores with small email sizes, signaling an opportunity for enhancement.
Ads Performance: Advertising is robust, increasing by 48.31% on average. Brooklinen excels with 118 ads and diverse copies. Bed Threads, despite fair email practices, lags in advertising. Social ad diversity reveals a mixed landscape, with Bedfolk and Bearaby leading in both images and videos. Brands like Zinus need to diversify their ad content for a more balanced engagement strategy.
Email Marketing Summary: Parachute Home and Casper are leading the beds and bedding industry in email marketing. They send a high number of emails with good email scores. Purple also sends a significant number of emails, but their email scores are lower. Brands like Brooklinen and Cozy Earth send a good volume of emails but need to improve their email scores. On the other hand, Coop sends fewer emails and has an excellent email score.
Email Deliverability Summary: Bed Bath N' Table leads in email deliverability with a good email score and optimized email size. Bearaby also performs fairly well in this area. However, brands like Buffy and Ettitude need to enhance their email deliverability due to suboptimal spam scores and email sizes.
Ads Performance Summary: Bed Bath N' Table is a leader in advertising with the highest number of ads published and a wide variety of unique ad copies. Brooklinen and Bed Threads also perform well in this area. Coop, on the other hand, needs to improve its advertising efforts.
Social Ads Diversity Summary: Brooklinen and Bed Threads excel in the diversity of their social ads, utilizing a mix of images and videos. Casper and Cozy Earth also demonstrate good diversity in social ads. However, brands like Bedfolk and Allswell lag in this aspect, primarily relying on a single ad type.
Email Marketing Summary: Casper leads the beds & bedding industry in email marketing with a substantial volume of emails, showcasing good email scoring but needing improvement in promotions. Purple closely follows, excelling in promotions but lacking in email scoring. Parachute Home and Brooklinen demonstrate robust performances with well-balanced email scoring and promotions. Bearaby, Bed Threads, and Bed Bath N' Table face challenges, needing improvements in both email scoring and promotions. Buffy, Zinus, Coop, Cozy Earth, Ettitude, and Allswell lag behind in various aspects, requiring substantial enhancements.
Email Deliverability Summary: Bedfolk secures the top position in email deliverability, displaying exceptional spam score and email size optimization. Buffy and Bearaby perform well in deliverability, despite challenges in email scoring and promotions. Allswell excels in both spam score and email size optimization, indicating strong deliverability. Bed Bath N' Table, Baloo, and Casper face challenges in email size optimization, requiring enhancements. Purple, Zinus, Cozy Earth, Ettitude, Brooklinen, and Parachute Home need improvements in both spam score and email size optimization.
Ads Performance Summary: Brooklinen dominates the ads performance, showcasing a high number of new ads, a diverse range of copies, and a balanced image-video ratio. Cozy Earth and Buffy also perform well, displaying a good balance of ad velocity and diverse copies. Purple, Parachute Home, and Bed Threads show promise but need enhancements in both ad velocity and diversity. Zinus and Bed Bath N' Table face challenges, requiring improvements in both ad velocity and diversity. Casper, Bearaby, Baloo, Ettitude, and Coop lag behind in various aspects, needing substantial enhancements to compete effectively.
Email Marketing Performance:
In August 2023, the average number of emails sent by the brands in the Beds & Bedding industry increased significantly by 15.43% compared to the previous month. Among the leaders in email marketing, Allswell stands out with 26 emails sent, achieving a good performance with a 76.12% score in email quality. Coop also exhibited strong performance, sending 14 emails with a 66.0% email quality score. However, brands like Casper and Purple, although sending more emails (27 and 18, respectively), have lower email quality scores, with Casper at 49.41% and Purple at 35.89%. Baloo, Zinus, and Ettitude lagged behind with both fewer emails sent and poor email quality scores.
Email Deliverability Performance:
Regarding email deliverability, the industry showed an improvement as the average spam score decreased by 20.33%, indicating better optimization for email delivery. Brands like Allswell and Bed Bath N' Table excelled with spam scores of -2.37 and -3.0, respectively, signifying good email deliverability. In contrast, brands like Baloo, Zinus, and Casper struggled with spam scores indicating poor email deliverability. Baloo, in particular, had a spam score that increased (0.51), which is a concerning sign.
Ad Campaign Performance:
The Beds & Bedding industry saw a substantial increase in advertising activity, with an average of 45.07 ads published per brand, representing a 29.77% increase from the previous month. Bed Bath N' Table and Casper were leaders in this category, with 76 and 93 new ads published, respectively, demonstrating good performance. However, brands like Bedfolk and Baloo struggled with poor performance in advertising, with only 4 and 3 new ads published, respectively. In terms of unique ad copies, Bed Bath N' Table dominated with 70 unique copies, while Bedfolk had only 3 unique copies.
In terms of social ad diversity, most brands focused more on images than videos, with an average video proportion of 40.68%. Casper had a notably high video proportion at 60.22%, while Bed Bath N' Table had the lowest at 6.58%. Brands like Bearaby and Baloo had the highest video proportions but lagged in overall ad performance.
In July, Casper led in emails with 26, followed by Allswell with 25 emails.
Regarding advertising, both Cozy Earth and Casper take the lead this month with a total of 80 new ads each. Notably, Cozy Earth employed the highest number of ad copies (56) during this period.
In terms of ad strategy, Cozy Earth gave prominence to images, while Casper leaned towards using more videos this month. Cozy Earth utilized 44 images and 36 videos, while Casper employed 53 videos and 27 images.
In June, Allswell and Casper dominate the email game, with Allswell sending 28 emails and Casper closely trailing with 25 emails.
Concerning advertising, Cozy Earth emerges as the frontrunner, producing 121 new ads and employing the highest number of ad copies (76). Bed Threads secures the second position with 113 new ads created during the month.
In terms of ad tactics, Cozy Earth leans towards images as their preference over videos, while Bed Threads opts for a heavier emphasis on videos rather than images. Cozy Earth utilizes 65 images alongside 56 videos, whereas Bed Threads leverages 98 videos in contrast to 15 images.
In May, Allswell led the way with 27 emails, followed closely by Casper with 24 emails. Bed Threads dominated the advertising arena with 114 new ads, followed closely by Cozy Earth with 109 ads and the highest number of unique ad copies (61). Bed Threads focused primarily on videos (103) over images (11), while Cozy Earth emphasized images (61) compared to videos (48).
In April, Parachute Home and Casper were the top brands in terms of the number of emails sent, with 24 emails sent each, followed by Brooklinen with 21 emails. In terms of ads, Casper took the lead position from Cozy Earth with 64 new ads created during this month, followed by Buffy with 61 new ads created.
Both Casper and Buffy focused more on videos in their ad strategies, with Casper using 38 new videos and 26 new images in April, and Buffy using 42 new videos and 15 new images.
In February, Allswell, Casper, and Purple sent a comparable number of emails. However, in terms of advertising, Cozy Earth emerged as the top advertiser, creating a close number of new images and videos in their new ads. Following Cozy Earth was Casper and Bed Threads, creating 41 and 40 new ads respectively, with a greater emphasis on video content in their ads.
Beds and bedding brands offer a range of products from sheets to pillows to comforters. In a highly competitive market, these brands encounter difficulties to distinguish themselves from their rivals, showcase the quality of their products, and appeal to customers' desire for comfort and luxury. Delve into these brands to discover the materials and styles that set them apart and how they promote that.
