Mirror

Email Marketing Performance: Beyond Yoga and Vuori excel in email marketing with 25 and 24 emails sent, respectively, showcasing consistent engagement. Born Living Yoga and Lululemon also show strong activity with 11 and 10 emails each. Prana and Recess Activewear fall short, sending only 8 and 6 emails. Fabletics and Yoga Strong lag significantly, with just 2 and 1 emails, indicating weak engagement. Brands like Alo Yoga and lululemon Studio (formerly Mirror) are at the bottom, with no email activity, missing opportunities to connect with their audience.

Email Deliverability and Spam Scores: Yoga Strong and Lululemon stand out with excellent spam scores of -4.9 and -6.2, respectively, indicating high deliverability. Recess Activewear and Beyond Yoga also perform well. In contrast, Born Living Yoga and Vuori need to address spam issues with scores of -1.65 and -2.55. Fabletics and Prana show mixed results but still perform better than most. Brands like Alo Yoga and lululemon Studio lack data, indicating no email activity, which is a missed opportunity for engagement. Overall, improving spam scores and email sizes is crucial for better performance.

Advertising Impact and Diversity: Fabletics leads in advertising with 124 ads, followed by Born Living Yoga and Vuori with 100 and 89 ads, respectively, demonstrating aggressive marketing strategies. Lululemon is also strong with 54 ads. Beyond Yoga and Prana are less active, with 37 and 33 ads, respectively, indicating moderate effort. Recess Activewear and Yoga Strong lag behind with minimal ad activity, at 20 and 11 ads. Alo Yoga and lululemon Studio show no advertising activity, missing significant exposure opportunities. Improving ad volume and diversity is key for lower-performing brands to enhance their market presence.

Email Marketing Performance:Beyond Yoga emerges as a leader in email marketing, sending 24 emails with a strong email scoring and a moderate promotional strategy. Vuori closely follows with 23 emails, showcasing high email scoring but lacking diversity in promotional content. Lululemon demonstrates a solid performance with 12 emails, emphasizing a well-balanced promotional strategy and high email scoring. Born Living Yoga presents a promising performance with 12 emails but needs to improve its email scoring for enhanced effectiveness.

Email Deliverability and Spam Scores:Recess Activewear demonstrates strong email deliverability with a positive spam score, positioning itself as a potential leader in this aspect. Born Living Yoga exhibits average email deliverability with a positive spam score but struggles with efficient email size management, indicating room for enhancement. Alo Yoga lacks spam score data but showcases strong email deliverability with efficient email size management.

Advertising Impact and Diversity:Fabletics leads in advertising impact with 139 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the yoga industry. Vuori closely follows with 96 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Born Living Yoga demonstrates solid advertising strategies with 83 impactful ads, emphasizing a balance between volume and diversity in ad content. Lululemon presents promising advertising strategies with 63 impactful ads, focusing on unique copies and a moderate proportion of video content.

Email Marketing Overview: Vuori emerges as a leader in the yoga industry's email game, sending 22 impactful emails with a good performance score of 50.59%. Beyond Yoga follows closely, delivering 22 emails and showcasing a commendable performance of 64.55%. Prana demonstrates a strong email strategy with 18 messages, combining a high performance score of 62.89% and judicious promotion at 94%. Lululemon maintains a solid position, sending 17 emails, exhibiting a high performance score of 72.35% and a healthy promotion percentage of 11%. Born Living Yoga, while sending fewer emails, shows a balanced performance, but lags in promotion. Recess Activewear needs refinement in both volume and performance. Brands like Alo Yoga, Yoga Strong, and Fabletics require strategic adjustments to compete effectively.

Email Deliverability Insights: Recess Activewear and Born Living Yoga ensure consistent email deliverability with impressive spam scores, standing out among the competition. Lululemon maintains a strong position with excellent deliverability despite a high spam score. Beyond Yoga demonstrates good deliverability with a balanced spam score. Prana, Vuori, and Fabletics need to refine both deliverability and spam scores for optimal email performance. Alo Yoga, despite good deliverability, faces challenges in spam scores. Yoga Strong exhibits good deliverability with a high spam score, showcasing the need for optimization.

Ads Performance: Vuori excels in advertising, delivering 112 impactful ads with a diverse range of content. Fabletics follows closely, with 106 ads and a significant variety of copy. Lululemon maintains a strong position, showcasing 99 ads with diverse content. Beyond Yoga and Born Living Yoga exhibit commendable advertising impact with 61 and 54 ads, respectively. Prana, Yoga Strong, and Recess Activewear need enhancement in both volume and diversity. Lululemon Studio (formerly Mirror), Alo Yoga, and brands with zero ads need a strategic push to compete effectively in the yoga industry.

Email Marketing Overview: The Yoga industry has seen a 36.54% surge in average weekly emails sent, averaging 14.2. Born Living Yoga takes the lead with 70 ads, showcasing an impressive diversity of assets, blending images and videos effectively. In contrast, Alo Yoga lags with zero new ads detected, missing out on a crucial avenue for customer engagement.

Email Deliverability Insights: Vuori, though strong in ads, needs improvement in email deliverability, with a spam score nudging toward 0.1. Born Living Yoga, boasting good deliverability, faces challenges with large email sizes. Lululemon exhibits an exceptional spam score but needs to optimize email sizes for broader reach.

Ads Performance: Advertising has increased by 13.1% on average, reaching 47.5. Fabletics emerges as a leader with 85 new ads and a balanced mix of images and videos. However, Beyond Yoga struggles both in email and advertising dynamics, signaling a need for a holistic marketing strategy. In social ad diversity, Yoga Strong and Prana stand out, employing a variety of visuals for effective engagement.

In summary, Fabletics dominates in advertising dynamics, while Born Living Yoga excels in email engagement. Vuori and Alo Yoga need to balance their strategies for a comprehensive approach. This executive summary provides actionable insights for the board to strategically position their brand in the competitive Yoga market.

Email Marketing Summary: Beyond Yoga and Vuori are leading the Yoga industry in email marketing. Beyond Yoga excels with a good number of emails sent and an above-average email score. In contrast, Vuori sends a comparable number of emails but has a lower email score. Prana and Lululemon also perform well in email marketing with good email scores, while Recess Activewear and Born Living Yoga need improvement due to a fair email score.

Email Deliverability Summary: Recess Activewear leads in email deliverability with a low average spam score and optimized email size. Born Living Yoga performs fairly in this aspect. However, brands like Vuori and Lululemon need to enhance their email deliverability due to suboptimal spam scores and email sizes.

Ads Performance Summary: Beyond Yoga and Born Living Yoga stand out in advertising, with the highest number of ads published and a wide variety of unique ad copies. Fabletics also performs well in this area. In contrast, Mirror and Alo Yoga have not engaged in advertising.

Social Ads Diversity Summary: Born Living Yoga showcases excellent diversity in social ads, with a balanced proportion of images and videos. Beyond Yoga also demonstrates good diversity in social ads. However, brands like Recess Activewear and Lululemon lag in this aspect, primarily utilizing images in their social ads.

In June, Vuori takes the lead in emails (32), closely followed by Alo Yoga (29).

When it comes to advertising, Fabletics claims the top spot with 99 new ads created, while Vuori secures the second position with 85 new ads.

In terms of ad approach, both Fabletics and Vuori favored images over videos. Fabletics utilized 63 images compared to 35 videos, while Vuori relied on 75 images with only 9 videos in their advertising efforts.

In July, Beyond Yoga led in emails with 22, followed by Lululemon and Vuori with 19 emails each.

Turning to advertising, Vuori took the lead with 91 new ads created this month. Lululemon secured the second position with 90 new ads and the highest number of ad copies (53).

In terms of ad strategy, both Vuori and Lululemon favored images over videos. Vuori utilized 85 images and 6 videos, while Lululemon employed 81 images and 9 videos.

In August, Beyond Yoga maintained its lead in email volume, sending 23 emails, while Vuori followed with 17.

Shifting to advertising, Vuori continued to lead with 146 new ads, while Fabletics secured the second position with 90 new ads.

Regarding ad strategy, both Vuori and Fabletics favored images over videos. Vuori used 98 images and 48 videos, while Fabletics employed 50 images and 40 videos in their ad campaigns.

Email Marketing Summary: Lululemon dominates the Yoga industry in email marketing, excelling in both quantity and quality. Beyond Yoga and Vuori follow, with Beyond Yoga showing strength in promotions but needing improvement in email scoring. Vuori, however, lags in promotions. Prana and Alo Yoga fall into a fair category, with Alo Yoga excelling in email scoring but struggling in promotions. Born Living Yoga, Recess Activewear, and Mirror face challenges, needing substantial improvements in both email scoring and promotions. Fabletics lags behind with no emails sent.

Email Deliverability Summary: Lululemon secures the top spot in email deliverability, displaying exceptional spam score and email size optimization. Recess Activewear performs well in deliverability despite poor email scoring and promotions. Born Living Yoga and Vuori struggle, requiring substantial enhancements in both spam score and email size optimization. Fabletics lacks data for evaluation. Alo Yoga excels in spam score but faces challenges in email size optimization.

Ads Performance Summary: Beyond Yoga leads in ads performance, showcasing high ad velocity and a diverse range of copies. Fabletics and Lululemon also perform well, displaying a good balance of ad velocity and unique copies. Vuori and Born Living Yoga show promise but need improvements in both ad velocity and diversity. Prana, Recess Activewear, and Yoga Strong face challenges, requiring enhancements in both ad velocity and diversity.

In conclusion, Lululemon dominates in both email marketing and deliverability, securing a strong position in the Yoga industry. Beyond Yoga leads in ads performance, closely followed by Fabletics and Lululemon. Vuori and Born Living Yoga show promise but need improvements, while Prana, Recess Activewear, Yoga Strong, Alo Yoga, and Mirror lag behind in various aspects, requiring substantial enhancements to compete effectively.

In May, Vuori and Yoga brands took the lead, each sending 28 emails. Beyond Yoga followed closely with 24 emails, the majority of which were promotional (92%). Fabletics dominated the ad space with 125 new ads, trailed by Vuori with 115 ads and the highest number of ad copies among all the Yoga brands of the benchmark. Both Fabletics and Vuori focused on images, with Fabletics showcasing 97 images and 25 videos, and Vuori featuring 94 images and 21 videos.

In April, Vuori maintained its lead in the number of emails sent with 29 emails, closely followed by Lululemon with 27 emails. Vuori also took the lead in the number of new ads created with 60 new ads and the highest number of ad copies used. In terms of ad strategy, Vuori focused more on using images with 44 new images compared to 16 new videos. Opting for more image-based ads can help to attract more customers through visual appeal.

In March, Vuori, Prana, Beyond Yoga, and Alo Yoga all sent a close number of emails with 25, 22, 20, and 20, respectively.

When it comes to new ads, Lululemon was very active with 246 new ads created during this period, followed by Vuori and Beyond Yoga with 59 and 39, respectively. Lululemon also stands out in terms of unique ad copies used with 63 unique copies.

During this month, Lululemon's advertising strategy was primarily focused on using images instead of videos, with a percentage of 96% for images. Beyond Yoga and Vuori also used more images than videos in their ads, with 92% and 73% for images, respectively.

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