Paravel

Email Marketing Overview : Rebecca Minkoff emerges as the undisputed leader in the bags industry, spearheading with 42 impactful emails and a notable 49.9% email score. Close behind, Baboon To The Moon and Paravel showcase robust performances, excelling in both quantity and quality. Baggu, despite a high email count, faces challenges with a subpar email score and promotions rate. Strathberry and STATE Bags exhibit potential but need refinement in their email strategies to rival the frontrunners.

Email Deliverability Insights : Baggu stands out for stellar deliverability, maintaining a low spam score (0.34) and optimizing email size effectively. Baboon To The Moon and Paravel also excel in ensuring their emails reach the inbox. Valextra struggles, marked by a high spam score and substantial email size, highlighting the need for optimization. STATE Bags faces challenges in both spam scores and email size, indicating room for improvement in their delivery strategies.

Ads Performance : Strathberry dominates the advertising arena, with 22 ads and a diverse range of 40.23% email scores, showcasing creativity and consistency. STATE Bags, Carl Friedrik, and Métier perform admirably, balancing good ad velocity with a variety of unique copies. Baggu, Rebecca Minkoff, and Senreve face challenges in ad diversity, needing to inject more creativity into their advertising strategies. In a visually-driven market, diverse and engaging ads play a pivotal role in brand visibility and customer engagement.

Email Marketing Performance: Rebecca Minkoff leads with 28 emails sent and a good performance score of 53.64%, focusing heavily on promotions (100%) to engage customers. Baboon To The Moon is another strong performer, sending 18 emails with a high email scoring of 60.89% and maintaining a balanced promotional strategy. Lo & Sons also shows strong engagement with 17 emails sent and a good email scoring of 63.88%, emphasizing a mix of promotions and new product announcements to capture customer interest.

Email Deliverability and Spam Scores: Lo & Sons excels in email deliverability with a low spam score and a good email size, ensuring high inbox placement and efficient content delivery. Peak Design follows with an impressive spam score of -5.1, indicating strong deliverability, though the email size could be optimized. Senreve maintains good email deliverability with a low spam score and efficient email size, reflecting effective management of email content and consistent inbox placement.

Advertising Impact and Diversity: STATE Bags and Peak Design lead in advertising volume with 97 new ads each, showcasing a diverse range of content to attract customers. Mansur Gavriel follows closely with 77 new ads, emphasizing both quantity and variety to maintain engagement. Métier also stands out with 76 new ads, reflecting robust advertising strategies. However, brands like Baggu and Baboon To The Moon lag behind with fewer ads and lower diversity, indicating room for improvement in their advertising efforts.

Email Marketing Performance: Baboon To The Moon leads the pack in email marketing performance, with 16 emails sent, boasting high email scoring and a moderate promotional content ratio. Paravel closely follows, with a similar number of emails and solid email scoring, though it tends to lean towards a higher promotion rate. Beis Travel demonstrates effective email marketing strategies, with 16 emails sent and a balanced email scoring, although it leans slightly towards a higher promotion ratio.

Email Deliverability and Spam Scores: Baboon To The Moon showcases stellar email deliverability with a positive spam score, coupled with efficient email size management, reflecting its robust presence in the luggage and travel gear industry. Paravel exhibits solid email deliverability with a positive spam score, but it requires improvement in managing email size to enhance its performance further. Arlo Skye stands out in email deliverability, boasting a significant positive spam score and efficient email size management, indicating a strong foothold in the market.

Advertising Impact and Diversity: Paravel excels in advertising impact with 92 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the luggage and travel gear industry. Delsey closely follows with 71 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Horizn Studios demonstrates solid advertising strategies with 60 impactful ads, focusing on volume and a diverse range of ad content.

Email Marketing Performance: Rebecca Minkoff leads the bag brands industry with 28 emails sent, exhibiting good email scoring performance but requiring improvements in promotional diversity. Stoney Clover Lane follows closely with 21 emails, demonstrating strong email scoring performance and a balanced promotional approach. Cotopaxi and Lo & Sons showcase promising email marketing performance, with 19 emails each, emphasizing good email scoring performance but needing adjustments to enhance promotional diversity and competitiveness. Baboon To The Moon and STATE Bags present solid email marketing strategies, with 18 and 17 emails, respectively, highlighting strong email scoring performance and a balanced promotional mix.

Email Deliverability and Spam Scores: Baggu faces challenges in email deliverability with a negative spam score and inefficient email size management, positioning itself as an underperformer in the bag brands industry. Baboon To The Moon excels in email deliverability with a positive spam score and efficient email size management, distinguishing itself as a leader in the industry. Paravel and Rebecca Minkoff demonstrate potential in email deliverability with positive spam scores but require improvements in email size management to optimize deliverability and competitiveness. Peak Design struggles with email deliverability, showcasing a positive spam score but inefficient email size management, necessitating strategic adjustments to enhance email deliverability and competitiveness.

Advertising Performance: STATE Bags leads in advertising with 97 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the bag brands industry. Peak Design closely follows with 97 impactful ads, showcasing a variety of unique copies and strong advertising volume. Mansur Gavriel demonstrates strong advertising impact with 77 impactful ads, requiring enhancements in diversity to optimize advertising impact and competitiveness. Métier and Paravel present solid advertising strategies, with 76 and 65 impactful ads, respectively, emphasizing a balance between volume and diversity in ad content. Valextra faces challenges in advertising diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.

Email Marketing Overview: Baboon To The Moon leads in email marketing with 20 emails sent, boasting good performance (59.85%) and a balanced approach to promotions (5%). Beis Travel and Paravel closely follow with 16 and 14 emails sent, respectively, showcasing good performance but needing improvement in promotions. Solgaard and Horizn Studios exhibit promising performances but require enhancements in promotions to optimize their email marketing strategies. Away, ROAM, and Briggs & Riley demonstrate potential but need improvements in both performance and promotions. July, Monos, Delsey, Herschel Supply Co., RIMOWA, Roofnest, and Arlo Skye lag behind in both performance and promotions, needing substantial adjustments for competitive advantage.

Email Deliverability Insights: Delsey stands out in email deliverability with a positive spam score (2.76) but faces challenges in email size. Monos, Roofnest, and ROAM showcase promising deliverability with positive spam scores but need improvements in email size. Baboon To The Moon and Solgaard exhibit good deliverability with positive spam scores but face challenges in email size. Herschel Supply Co., Briggs & Riley, and RIMOWA deliver a balanced performance in both spam scores and email size. Beis Travel, Horizn Studios, Paravel, and Away show a mix of deliverability challenges and positive spam scores, requiring strategic adjustments. July struggles with deliverability challenges and negative spam scores, needing significant improvements.

Ads Performance: RIMOWA - English dominates in advertising with 121 impactful ads, showcasing both volume and diversity. Monos closely follows with 98 impactful ads, emphasizing volume and a variety of unique copy. Horizn Studios, Solgaard, and Beis Travel exhibit a commendable mix of volume and unique copy in advertising. Herschel Supply Co., Delsey, and Away need strategic adjustments in both volume and diversity to optimize their advertising impact. Paravel, July, and ROAM require a substantial push to compete effectively in the Luggage & Travel Gear market. Baboon To The Moon, Briggs & Riley, Roofnest, and Arlo Skye face challenges in both advertising volume and diversity, needing significant improvements.

Email Marketing Overview: Rebecca Minkoff excels in email marketing, sending 35 emails with a good performance score of 51.71%. Baboon To The Moon and STATE Bags also exhibit strong email strategies with good scores. Lo & Sons and Senreve maintain competitive positions, combining effective email volumes with well-performing content. In contrast, Strathberry and Métier lag behind with lower performance and need immediate strategy adjustments. Cotopaxi, Valextra, and Baggu show potential but require refinement for competitive email marketing.

Email Deliverability Insights: Peak Design leads in email deliverability, boasting an outstanding reduction in spam scores and maintaining minimal email sizes. Baboon To The Moon follows closely, showcasing excellent deliverability with smaller email sizes. Paravel and Mansur Gavriel also maintain good deliverability with reduced spam scores. However, STATE Bags struggles with higher spam scores and larger email sizes, requiring immediate attention for enhancement. Brands like Strathberry, Baggu, and Stoney Clover Lane need strategic adjustments for competitive marketing.

Ads Performance: STATE Bags emerges as a leader in advertising with 74 impactful ads and a diverse range of 10 unique copies. Valextra, Peak Design, and Métier maintain strong advertising strategies, combining substantial ad volumes with engaging content. Paravel demonstrates effective advertising, emphasizing diversity in both volume and content. Lo & Sons struggles with both volume and content diversity, requiring strategic adjustments for competitive advertising. Cotopaxi and Rebecca Minkoff show potential but need diversification for a more competitive edge.

Email Marketing Overview: The Luggage & Travel Gear industry experiences a notable 79.17% surge in weekly emails, averaging 17.2. Baboon To The Moon leads with 37 weekly emails, showcasing robust engagement and promotions. Paravel and Beis Travel follow suit, displaying good engagement levels, while Away and Monos lag behind with poor scores in both email performance and promotions.

Email Deliverability Insights: The industry witnesses a 22.07% decrease in average spam scores, indicating improved email deliverability. Baboon To The Moon stands out with consistent good spam scores and effective email size management. In contrast, brands like July and Monos grapple with poor spam scores and substantial email sizes, affecting deliverability.

Ads Performance: The industry sees a 61.46% increase in weekly ads, averaging 70.93. Horizn Studios takes the lead with 150 new ads, showcasing robust advertising diversity. Away and Delsey also demonstrate commendable ad velocity. However, brands like Roofnest and Baboon To The Moon struggle with both poor ad velocity and limited ad diversity.

Email Marketing Summary: Paravel leads the Luggage & Travel Gear industry in email marketing, sending a significant number of emails with a good overall email score. Baboon To The Moon follows closely, maintaining a high email score and excelling in promotional content. Beis Travel and Away are also strong performers, although Away needs to work on reducing promotions. July lags behind with poor email performance and high promotions.

Email Deliverability Summary: Baboon To The Moon is exceptional in email deliverability, having the best spam score and optimized email size. RIMOWA and Roofnest also perform well in this aspect. On the flip side, July and Monos need to improve their email deliverability, addressing issues with spam scores and email size.

Ads Performance Summary: RIMOWA dominates in advertising, publishing the highest number of ads with a diverse range of unique copies. Monos and Horizn Studios are also strong performers in terms of ad velocity and variety. Brands like Away and Roam need to enhance their advertising efforts as they are currently lagging in this competitive landscape.

Social Ads Diversity Summary: ROAM and Roofnest shine in social ads diversity, using a variety of images and videos. Paravel and Monos also demonstrate good diversity. However, brands like Arlo Skye and Away need to diversify their social ads by incorporating more images and videos to stay competitive in this aspect.

Email Marketing Summary : In the Bags industry, email marketing is robust but slightly declining. Stoney Clover Lane is leading with a good volume of emails sent and decent email scoring, although they should reduce promotions. Rebecca Minkoff follows with good email practices but also with a high promotions percentage. Cotopaxi is third, showcasing good email sending rates, but struggles with email scoring. Lo & Sons and Paravel also have strong email marketing strategies. Senreve exhibits potential, while Mansur Gavriel and Baboon To The Moon need to improve email scoring and promotions. STATE Bags, Strathberry, Métier, Baggu, Carl Friedrik, Valextra, and Peak Design should enhance their email marketing efforts.

Email Deliverability Summary : Peak Design excels in email deliverability with the best spam score and decent email size. Senreve follows closely, demonstrating good spam scores and email sizes. Métier maintains a strong presence in email deliverability, with an excellent spam score but should reduce email size. Paravel and Rebecca Minkoff have fair spam scores but need to improve email sizes. Lo & Sons and Cotopaxi show promise in email deliverability. Baggu struggles with spam scores and email sizes. Baboon To The Moon, Strathberry, Valextra, Stoney Clover Lane, and STATE Bags lag behind in email deliverability.

Ads Performance Summary : Strathberry leads in advertising performance with the highest number of new ads detected and a wide variety of unique copies. Mansur Gavriel follows closely, also excelling in both new ads and unique copies. STATE Bags maintains a strong presence in advertising, and Peak Design showcases good advertising performance. Carl Friedrik, Valextra, Cotopaxi, and Métier demonstrate potential in this category. Paravel, Baboon To The Moon, Lo & Sons, and Baggu need to enhance their advertising strategies. Rebecca Minkoff and Senreve, despite their strong email marketing, have room for improvement in advertising.

Email Marketing Summary: Paravel leads the Luggage & Travel Gear industry in email marketing, demonstrating excellent performance with a good balance between the number of emails sent and high email scoring. Beis Travel also performs well, although it needs improvement in promotions. July and Baboon To The Moon show potential with good email scoring but need enhancements in promotions. Several brands, including Monos, Solgaard, Herschel Supply Co, Briggs & Riley, ROAM, Arlo Skye, Away, RIMOWA, and Roofnest, face challenges and require improvements in both email scoring and promotions.

Email Deliverability Summary: RIMOWA leads in email deliverability, showcasing a low spam score and optimal email size. Paravel also performs well but needs improvement in email size. Baboon To The Moon, ROAM, Beis Travel, and Roofnest demonstrate potential in deliverability but require improvements in either spam score or email size. Away, Monos, Solgaard, Herschel Supply Co., Delsey, July, and Briggs & Riley need substantial enhancements in both spam score and email size to optimize deliverability.

Ads Performance Summary: RIMOWA, July, Delsey, Beis Travel, Herschel Supply Co, and Horizn Studios lead in ads performance, showcasing a high number of new ads, good ad velocity, and diverse copies. Monos, Baboon To The Moon, Paravel, Away, Roofnest, and Solgaard show potential but need improvements in both ad velocity and diversity. Briggs & Riley, ROAM, and Arlo Skye face challenges, requiring enhancements in both ad velocity and diversity.

During June, Rebecca Minkoff secured the top position in emails with a total of 26 promotional emails sent, closely followed by Cotopaxi with 23 emails.

In terms of advertising, STATE Bags maintained its position as the leader with 99 new ads and the highest number of unique ad copies used this month (35). Stoney Clover Lane, in the second position with 85 new ads created.

In terms of media usage in ads this month, both STATE Bags and Stoney Clover Lane prioritized images over videos. STATE Bags utilized 72 images and 27 videos, while Stoney Clover Lane used 48 images and 36 videos.

In July, Paravel maintained its email leadership with 17 emails, followed by Herschel Supply Co. with 14 emails.

In terms of advertising, Monos secured the top position with 103 new ads created and the highest number of ad copies (62). Delsey closely followed with 98 new ads.

Regarding ad strategy, Monos prioritized videos, while Delsey utilized more images. Monos featured 49 videos compared to 23 images, whereas Delsey employed 77 images and 20 videos.

In August, Rebecca Minkoff took the lead in emails, sending a total of 26 promotional emails. Cotopaxi and Lo & Sons followed with 23 emails each.

Turning to advertising, Lo & Sons emerged as the frontrunner, creating 85 new ads and using the highest number of ad copies (49) this month. Mansur Gavriel, in the second position, produced 65 new ads.

Regarding ad strategy, Lo & Sons prioritized videos, while Mansur Gavriel leaned more towards images. Specifically, Lo & Sons used 46 videos alongside 37 images, while Mansur Gavriel employed 50 images and 15 videos.

Email Marketing Summary: Rebecca Minkoff leads the bags industry in email marketing with a good email score and a high promotion percentage. Senreve also performs well with a good email score but needs to reduce its promotion percentage. Brands like Strathberry and Baggu lag behind in email marketing.

Email Deliverability Summary: Baggu excels in email deliverability with a very good spam score and optimized email size. Baboon To The Moon and Paravel also perform well in email deliverability. Brands like Cotopaxi and Stoney Clover Lane need to improve their email deliverability.

Ads Performance Summary: Métier leads in advertising within the bags industry with the highest number of new ads detected and good unique copy performance. Mansur Gavriel also performs well in advertising. However, brands like Rebecca Minkoff and Paravel have minimal advertising presence.

In summary, Rebecca Minkoff excels in email marketing, Baggu leads in email deliverability, and Métier dominates in advertising within the bags industry. However, some brands like Strathberry and Cotopaxi need to enhance their marketing efforts.

Email Marketing Summary: Monos leads in email marketing, sending the most emails with a good email score. Beis Travel and Paravel also perform well in email marketing. Brands like Delsey and Away need to improve their email strategies.

Email Deliverability Summary:Delsey excels in email deliverability with a good spam score and email size. Paravel and RIMOWA also perform well. However, brands like Arlo Skye and July need to work on their email deliverability.

Ads Performance Summary: Delsey leads in advertising with the most new ads and a good variety of unique copies. Horizn Studios and RIMOWA also excel in ads. Brands like Arlo Skye and Paravel lag in ad performance.

Social Ads Diversity Summary: ROAM stands out in social ad diversity with a high proportion of videos. RIMOWA and Herschel Supply Co. also excel in this aspect. However, brands like Baboon To The Moon and Arlo Skye need to diversify their social ads with more videos.

In summary, Monos is the leader in email marketing, while Delsey excels in email deliverability and ads performance. ROAM leads in social ad diversity. Brands like Arlo Skye and Paravel need to improve their email and ad strategies to compete effectively in the Luggage & Travel Gear industry.

During July, Cotopaxi is the leader in emails, sending a total of 21 email. Stoney Clover Lane follows with 19 emails.

In terms of ads, STATE Bags is the lead again creating 96 new ads, while Lo & Sons comes in the second position with 88 new ads and the highest number of ad copies (53) used this month.

Regarding ad strategy, both STATE Bags and LO & Sons prioritized videos this month. STATE Bags used 55 videos and 39 images, while Lo & Sons employed 67 videos and 19 images.

During the month of June, Paravel and Beis Travel established their dominance in email communications, with Paravel sending 16 emails and Beis Travel following with 14 emails.

Shifting our focus to advertising efforts, Horizn Studios was the leader, creating a remarkable 130 new ads. The brand Away secured the second position with 110 new ads.

Turning our attention to the ad strategy, Horizn Studios and Away employed contrasting approaches. Horizn Studios showcased a preference for videos, utilizing 107 videos alongside 21 images to captivate their audience. In contrast, Away prioritized images, incorporating 65 images and 45 videos in their advertising campaigns.

During the month of May, Stoney Clover Lane, Cotopaxi, and Senreve shine as the leading brands in email marketing, each sending a total of 24 emails to their subscribers.

Shifting our focus to advertising, STATE Bags takes the lead with 78 new ads created. Not far behind is Strathberry, with 64 new ads.

When it comes to ad strategy, STATE Bags places a strong emphasis on images, incorporating a total of 62 images alongside 16 engaging videos throughout May. On the other hand, Strathberry takes a balanced approach incorporating 34 images and 30 videos.

In May, Baboon To The Moon claimed again the top spot with 17 emails, closely followed by Paravel with 15 emails. RIMOWA maintained the lead position in ads with 89 new ads, trailed by Beis Travel with 80 new ads. Both RIMOWA and Beis Travel leaned towards images in their ad strategies, with RIMOWA using 82 images and 7 videos, and Beis Travel featuring 42 images and 26 videos.

So, during the month of May, Baboon To The Moon, Paravel, RIMOWA, and Beis Travel demonstrated good performance in emails and ads, providing industry insights for their audiences.

During the month of March, Baboon To The Moon took the lead in terms of emails sent with 19 emails, followed by Paravel and Solgaard with 17 and 15 emails respectively.

In terms of new ads created, RIMOWA was the top performer with 51 new ads, followed by July with 43 new ads. Both brands focused more on using images in their ads as opposed to videos, with RIMOWA using images in 96% of their ads and July using images in 84% of their ads.

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For the month of April, Baboon To The Moon maintained the lead in email marketing with a total of 21 emails. Paravel came in second with 18 promotional emails sent. In terms of advertising, RIMOWA held the lead with 56 new ads and the highest number of unique ad copies used, totaling 29 copies. July followed closely with 50 new ads.

RIMOWA's ad strategy leaned towards video with 42 videos vs. 12 images. On the other hand, July focused more on images with 40 images vs. 10 videos.

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During March, Mansur Gavriel, Baboon To The Moon, and STATE Bags sent almost a similar number of emails with 21, 19, and 18 emails, respectively. Baboon To The Moon and STATE Bags have a good spam score compared to the average of all brands, unlike Mansur Gavriel, which has a poor spam score.

STATE Bags launched 49 new ads, followed by Lo & Sons with 40 new ads, which used the highest number of unique ad copies in their ads during this period.

In terms of media used in the ads this month, STATE Bags used 65% of images, and the rest were videos.

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In April, Mansur Gavriel remained at the top of the list with 22 emails sent, followed by Rebecca Minkoff with 20 emails sent during the same period.

Lo & Sons emerged as the top brand in terms of new ads created with a whopping 90 new ads in April, featuring 44 ad copies. Cotopaxi, Peak Design, and Baboon To The Moon created 60 new ads each during the same period.

Lo & Sons, Peak Design, and Baboon To The Moon seem to be focusing more on videos in their ad strategy, while Cotopaxi used a relatively higher number of images than videos in its new ads.