The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Bags
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Rebecca Minkoff leads the bag brands industry with 28 emails sent, exhibiting good email scoring performance but requiring improvements in promotional diversity. Stoney Clover Lane follows closely with 21 emails, demonstrating strong email scoring performance and a balanced promotional approach. Cotopaxi and Lo & Sons showcase promising email marketing performance, with 19 emails each, emphasizing good email scoring performance but needing adjustments to enhance promotional diversity and competitiveness. Baboon To The Moon and STATE Bags present solid email marketing strategies, with 18 and 17 emails, respectively, highlighting strong email scoring performance and a balanced promotional mix.
Email Deliverability and Spam Scores: Baggu faces challenges in email deliverability with a negative spam score and inefficient email size management, positioning itself as an underperformer in the bag brands industry. Baboon To The Moon excels in email deliverability with a positive spam score and efficient email size management, distinguishing itself as a leader in the industry. Paravel and Rebecca Minkoff demonstrate potential in email deliverability with positive spam scores but require improvements in email size management to optimize deliverability and competitiveness. Peak Design struggles with email deliverability, showcasing a positive spam score but inefficient email size management, necessitating strategic adjustments to enhance email deliverability and competitiveness.
Advertising Performance: STATE Bags leads in advertising with 97 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the bag brands industry. Peak Design closely follows with 97 impactful ads, showcasing a variety of unique copies and strong advertising volume. Mansur Gavriel demonstrates strong advertising impact with 77 impactful ads, requiring enhancements in diversity to optimize advertising impact and competitiveness. Métier and Paravel present solid advertising strategies, with 76 and 65 impactful ads, respectively, emphasizing a balance between volume and diversity in ad content. Valextra faces challenges in advertising diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
