The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Luggage & Travel Gear
industry, for the month of
June
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In May, Baboon To The Moon claimed again the top spot with 17 emails, closely followed by Paravel with 15 emails. RIMOWA maintained the lead position in ads with 89 new ads, trailed by Beis Travel with 80 new ads. Both RIMOWA and Beis Travel leaned towards images in their ad strategies, with RIMOWA using 82 images and 7 videos, and Beis Travel featuring 42 images and 26 videos.
So, during the month of May, Baboon To The Moon, Paravel, RIMOWA, and Beis Travel demonstrated good performance in emails and ads, providing industry insights for their audiences.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
