The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Bags
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview : Rebecca Minkoff emerges as the undisputed leader in the bags industry, spearheading with 42 impactful emails and a notable 49.9% email score. Close behind, Baboon To The Moon and Paravel showcase robust performances, excelling in both quantity and quality. Baggu, despite a high email count, faces challenges with a subpar email score and promotions rate. Strathberry and STATE Bags exhibit potential but need refinement in their email strategies to rival the frontrunners.
Email Deliverability Insights : Baggu stands out for stellar deliverability, maintaining a low spam score (0.34) and optimizing email size effectively. Baboon To The Moon and Paravel also excel in ensuring their emails reach the inbox. Valextra struggles, marked by a high spam score and substantial email size, highlighting the need for optimization. STATE Bags faces challenges in both spam scores and email size, indicating room for improvement in their delivery strategies.
Ads Performance : Strathberry dominates the advertising arena, with 22 ads and a diverse range of 40.23% email scores, showcasing creativity and consistency. STATE Bags, Carl Friedrik, and Métier perform admirably, balancing good ad velocity with a variety of unique copies. Baggu, Rebecca Minkoff, and Senreve face challenges in ad diversity, needing to inject more creativity into their advertising strategies. In a visually-driven market, diverse and engaging ads play a pivotal role in brand visibility and customer engagement.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
