The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Luggage & Travel Gear
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Paravel leads the Luggage & Travel Gear industry in email marketing, sending a significant number of emails with a good overall email score. Baboon To The Moon follows closely, maintaining a high email score and excelling in promotional content. Beis Travel and Away are also strong performers, although Away needs to work on reducing promotions. July lags behind with poor email performance and high promotions.
Email Deliverability Summary: Baboon To The Moon is exceptional in email deliverability, having the best spam score and optimized email size. RIMOWA and Roofnest also perform well in this aspect. On the flip side, July and Monos need to improve their email deliverability, addressing issues with spam scores and email size.
Ads Performance Summary: RIMOWA dominates in advertising, publishing the highest number of ads with a diverse range of unique copies. Monos and Horizn Studios are also strong performers in terms of ad velocity and variety. Brands like Away and Roam need to enhance their advertising efforts as they are currently lagging in this competitive landscape.
Social Ads Diversity Summary: ROAM and Roofnest shine in social ads diversity, using a variety of images and videos. Paravel and Monos also demonstrate good diversity. However, brands like Arlo Skye and Away need to diversify their social ads by incorporating more images and videos to stay competitive in this aspect.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
