The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Bags
industry, for the month of
May
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During the month of May, Stoney Clover Lane, Cotopaxi, and Senreve shine as the leading brands in email marketing, each sending a total of 24 emails to their subscribers.
Shifting our focus to advertising, STATE Bags takes the lead with 78 new ads created. Not far behind is Strathberry, with 64 new ads.
When it comes to ad strategy, STATE Bags places a strong emphasis on images, incorporating a total of 62 images alongside 16 engaging videos throughout May. On the other hand, Strathberry takes a balanced approach incorporating 34 images and 30 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
