The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Luggage & Travel Gear
industry, for the month of
March
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Baboon To The Moon leads the pack in email marketing performance, with 16 emails sent, boasting high email scoring and a moderate promotional content ratio. Paravel closely follows, with a similar number of emails and solid email scoring, though it tends to lean towards a higher promotion rate. Beis Travel demonstrates effective email marketing strategies, with 16 emails sent and a balanced email scoring, although it leans slightly towards a higher promotion ratio.
Email Deliverability and Spam Scores: Baboon To The Moon showcases stellar email deliverability with a positive spam score, coupled with efficient email size management, reflecting its robust presence in the luggage and travel gear industry. Paravel exhibits solid email deliverability with a positive spam score, but it requires improvement in managing email size to enhance its performance further. Arlo Skye stands out in email deliverability, boasting a significant positive spam score and efficient email size management, indicating a strong foothold in the market.
Advertising Impact and Diversity: Paravel excels in advertising impact with 92 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the luggage and travel gear industry. Delsey closely follows with 71 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Horizn Studios demonstrates solid advertising strategies with 60 impactful ads, focusing on volume and a diverse range of ad content.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
