The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Luggage & Travel Gear
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: The Luggage & Travel Gear industry experiences a notable 79.17% surge in weekly emails, averaging 17.2. Baboon To The Moon leads with 37 weekly emails, showcasing robust engagement and promotions. Paravel and Beis Travel follow suit, displaying good engagement levels, while Away and Monos lag behind with poor scores in both email performance and promotions.
Email Deliverability Insights: The industry witnesses a 22.07% decrease in average spam scores, indicating improved email deliverability. Baboon To The Moon stands out with consistent good spam scores and effective email size management. In contrast, brands like July and Monos grapple with poor spam scores and substantial email sizes, affecting deliverability.
Ads Performance: The industry sees a 61.46% increase in weekly ads, averaging 70.93. Horizn Studios takes the lead with 150 new ads, showcasing robust advertising diversity. Away and Delsey also demonstrate commendable ad velocity. However, brands like Roofnest and Baboon To The Moon struggle with both poor ad velocity and limited ad diversity.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
