The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Luggage & Travel Gear
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Paravel leads the Luggage & Travel Gear industry in email marketing, demonstrating excellent performance with a good balance between the number of emails sent and high email scoring. Beis Travel also performs well, although it needs improvement in promotions. July and Baboon To The Moon show potential with good email scoring but need enhancements in promotions. Several brands, including Monos, Solgaard, Herschel Supply Co, Briggs & Riley, ROAM, Arlo Skye, Away, RIMOWA, and Roofnest, face challenges and require improvements in both email scoring and promotions.
Email Deliverability Summary: RIMOWA leads in email deliverability, showcasing a low spam score and optimal email size. Paravel also performs well but needs improvement in email size. Baboon To The Moon, ROAM, Beis Travel, and Roofnest demonstrate potential in deliverability but require improvements in either spam score or email size. Away, Monos, Solgaard, Herschel Supply Co., Delsey, July, and Briggs & Riley need substantial enhancements in both spam score and email size to optimize deliverability.
Ads Performance Summary: RIMOWA, July, Delsey, Beis Travel, Herschel Supply Co, and Horizn Studios lead in ads performance, showcasing a high number of new ads, good ad velocity, and diverse copies. Monos, Baboon To The Moon, Paravel, Away, Roofnest, and Solgaard show potential but need improvements in both ad velocity and diversity. Briggs & Riley, ROAM, and Arlo Skye face challenges, requiring enhancements in both ad velocity and diversity.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
