The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Luggage & Travel Gear
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: Baboon To The Moon leads in email marketing with 20 emails sent, boasting good performance (59.85%) and a balanced approach to promotions (5%). Beis Travel and Paravel closely follow with 16 and 14 emails sent, respectively, showcasing good performance but needing improvement in promotions. Solgaard and Horizn Studios exhibit promising performances but require enhancements in promotions to optimize their email marketing strategies. Away, ROAM, and Briggs & Riley demonstrate potential but need improvements in both performance and promotions. July, Monos, Delsey, Herschel Supply Co., RIMOWA, Roofnest, and Arlo Skye lag behind in both performance and promotions, needing substantial adjustments for competitive advantage.
Email Deliverability Insights: Delsey stands out in email deliverability with a positive spam score (2.76) but faces challenges in email size. Monos, Roofnest, and ROAM showcase promising deliverability with positive spam scores but need improvements in email size. Baboon To The Moon and Solgaard exhibit good deliverability with positive spam scores but face challenges in email size. Herschel Supply Co., Briggs & Riley, and RIMOWA deliver a balanced performance in both spam scores and email size. Beis Travel, Horizn Studios, Paravel, and Away show a mix of deliverability challenges and positive spam scores, requiring strategic adjustments. July struggles with deliverability challenges and negative spam scores, needing significant improvements.
Ads Performance: RIMOWA - English dominates in advertising with 121 impactful ads, showcasing both volume and diversity. Monos closely follows with 98 impactful ads, emphasizing volume and a variety of unique copy. Horizn Studios, Solgaard, and Beis Travel exhibit a commendable mix of volume and unique copy in advertising. Herschel Supply Co., Delsey, and Away need strategic adjustments in both volume and diversity to optimize their advertising impact. Paravel, July, and ROAM require a substantial push to compete effectively in the Luggage & Travel Gear market. Baboon To The Moon, Briggs & Riley, Roofnest, and Arlo Skye face challenges in both advertising volume and diversity, needing significant improvements.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
