The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Bags
industry, for the month of
May
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Rebecca Minkoff leads with 28 emails sent and a good performance score of 53.64%, focusing heavily on promotions (100%) to engage customers. Baboon To The Moon is another strong performer, sending 18 emails with a high email scoring of 60.89% and maintaining a balanced promotional strategy. Lo & Sons also shows strong engagement with 17 emails sent and a good email scoring of 63.88%, emphasizing a mix of promotions and new product announcements to capture customer interest.
Email Deliverability and Spam Scores: Lo & Sons excels in email deliverability with a low spam score and a good email size, ensuring high inbox placement and efficient content delivery. Peak Design follows with an impressive spam score of -5.1, indicating strong deliverability, though the email size could be optimized. Senreve maintains good email deliverability with a low spam score and efficient email size, reflecting effective management of email content and consistent inbox placement.
Advertising Impact and Diversity: STATE Bags and Peak Design lead in advertising volume with 97 new ads each, showcasing a diverse range of content to attract customers. Mansur Gavriel follows closely with 77 new ads, emphasizing both quantity and variety to maintain engagement. Métier also stands out with 76 new ads, reflecting robust advertising strategies. However, brands like Baggu and Baboon To The Moon lag behind with fewer ads and lower diversity, indicating room for improvement in their advertising efforts.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
