The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Bags
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary : In the Bags industry, email marketing is robust but slightly declining. Stoney Clover Lane is leading with a good volume of emails sent and decent email scoring, although they should reduce promotions. Rebecca Minkoff follows with good email practices but also with a high promotions percentage. Cotopaxi is third, showcasing good email sending rates, but struggles with email scoring. Lo & Sons and Paravel also have strong email marketing strategies. Senreve exhibits potential, while Mansur Gavriel and Baboon To The Moon need to improve email scoring and promotions. STATE Bags, Strathberry, Métier, Baggu, Carl Friedrik, Valextra, and Peak Design should enhance their email marketing efforts.
Email Deliverability Summary : Peak Design excels in email deliverability with the best spam score and decent email size. Senreve follows closely, demonstrating good spam scores and email sizes. Métier maintains a strong presence in email deliverability, with an excellent spam score but should reduce email size. Paravel and Rebecca Minkoff have fair spam scores but need to improve email sizes. Lo & Sons and Cotopaxi show promise in email deliverability. Baggu struggles with spam scores and email sizes. Baboon To The Moon, Strathberry, Valextra, Stoney Clover Lane, and STATE Bags lag behind in email deliverability.
Ads Performance Summary : Strathberry leads in advertising performance with the highest number of new ads detected and a wide variety of unique copies. Mansur Gavriel follows closely, also excelling in both new ads and unique copies. STATE Bags maintains a strong presence in advertising, and Peak Design showcases good advertising performance. Carl Friedrik, Valextra, Cotopaxi, and Métier demonstrate potential in this category. Paravel, Baboon To The Moon, Lo & Sons, and Baggu need to enhance their advertising strategies. Rebecca Minkoff and Senreve, despite their strong email marketing, have room for improvement in advertising.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
