The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Luggage & Travel Gear
industry, for the month of
September
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Monos leads in email marketing, sending the most emails with a good email score. Beis Travel and Paravel also perform well in email marketing. Brands like Delsey and Away need to improve their email strategies.
Email Deliverability Summary:Delsey excels in email deliverability with a good spam score and email size. Paravel and RIMOWA also perform well. However, brands like Arlo Skye and July need to work on their email deliverability.
Ads Performance Summary: Delsey leads in advertising with the most new ads and a good variety of unique copies. Horizn Studios and RIMOWA also excel in ads. Brands like Arlo Skye and Paravel lag in ad performance.
Social Ads Diversity Summary: ROAM stands out in social ad diversity with a high proportion of videos. RIMOWA and Herschel Supply Co. also excel in this aspect. However, brands like Baboon To The Moon and Arlo Skye need to diversify their social ads with more videos.
In summary, Monos is the leader in email marketing, while Delsey excels in email deliverability and ads performance. ROAM leads in social ad diversity. Brands like Arlo Skye and Paravel need to improve their email and ad strategies to compete effectively in the Luggage & Travel Gear industry.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
