The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Luggage & Travel Gear
industry, for the month of
August
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In July, Paravel maintained its email leadership with 17 emails, followed by Herschel Supply Co. with 14 emails.
In terms of advertising, Monos secured the top position with 103 new ads created and the highest number of ad copies (62). Delsey closely followed with 98 new ads.
Regarding ad strategy, Monos prioritized videos, while Delsey utilized more images. Monos featured 49 videos compared to 23 images, whereas Delsey employed 77 images and 20 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
