The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Bags
industry, for the month of
January
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: Rebecca Minkoff excels in email marketing, sending 35 emails with a good performance score of 51.71%. Baboon To The Moon and STATE Bags also exhibit strong email strategies with good scores. Lo & Sons and Senreve maintain competitive positions, combining effective email volumes with well-performing content. In contrast, Strathberry and Métier lag behind with lower performance and need immediate strategy adjustments. Cotopaxi, Valextra, and Baggu show potential but require refinement for competitive email marketing.
Email Deliverability Insights: Peak Design leads in email deliverability, boasting an outstanding reduction in spam scores and maintaining minimal email sizes. Baboon To The Moon follows closely, showcasing excellent deliverability with smaller email sizes. Paravel and Mansur Gavriel also maintain good deliverability with reduced spam scores. However, STATE Bags struggles with higher spam scores and larger email sizes, requiring immediate attention for enhancement. Brands like Strathberry, Baggu, and Stoney Clover Lane need strategic adjustments for competitive marketing.
Ads Performance: STATE Bags emerges as a leader in advertising with 74 impactful ads and a diverse range of 10 unique copies. Valextra, Peak Design, and Métier maintain strong advertising strategies, combining substantial ad volumes with engaging content. Paravel demonstrates effective advertising, emphasizing diversity in both volume and content. Lo & Sons struggles with both volume and content diversity, requiring strategic adjustments for competitive advertising. Cotopaxi and Rebecca Minkoff show potential but need diversification for a more competitive edge.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
