The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Snacks
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: The snacks industry experienced a slight uptick in email activity, averaging 6.87 emails per brand. Kind Snacks emerged as a leader, sending 12 emails with a stellar performance score of 72.08%. Misfits Health and Magic Spoon closely follow, demonstrating robust email strategies. Perfect Snacks, however, lags in performance, struggling with both scoring and promotion percentages. Executives are advised to strengthen Perfect Snacks' overall email strategy for enhanced engagement.
Email Deliverability Insights: Deliverability remains a key strength for brands in the snacks industry. Verb Energy shines with an outstanding spam score and optimal email size, securing its position as a deliverability leader. Brands like Feed and Chomps, although excelling in email size, face challenges in spam management. Partake Foods, despite its small email volume, shows significant deliverability issues, emphasizing the need for improvement. Milk Bar, with an absence of email engagement, compensates with a solid spam score and email size, showcasing balanced deliverability.
Ads Performance: Advertising in the snacks industry spiked, with an average of 29.87 ads per brand. Magic Spoon and Aloha lead with 119 and 99 ads, respectively, displaying a diverse and engaging advertising strategy. Perfect Snacks also excels, with 76 ads and a significant social media presence. In contrast, Misfits Health and Verb Energy struggle with limited ad diversity, warranting attention to enhance their advertising impact. This succinct summary equips the executive board with actionable insights for refining marketing strategies in the dynamic snacks market.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
