The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Pantry & Groceries
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Thrive Market leads in email marketing efforts, sending 30 emails with a good performance score (48.1%), albeit with a high promotion ratio (100%). Chamberlain Coffee closely follows with 20 emails, maintaining a strong performance score and balanced promotion ratio. Liquid I.V. demonstrates notable performance with 14 emails, despite needing improvement in promotion strategies. Fly by Jing, Brightland, and Truff showcase promising email marketing but require adjustments in both performance and promotion ratios. Kettle & Fire, Outstanding Foods, Misfits Market, GTFO It’s Vegan, Ocado, Flamingo Estate, Good Eggs, British Corner Shop, and HighKey struggle with email marketing performance and promotion strategies, needing significant enhancements to compete effectively.
Email Deliverability and Spam Scores: Misfits Market, Flamingo Estate, and Kettle & Fire exhibit positive spam scores, showcasing good email deliverability despite challenges in email size management. Chamberlain Coffee and GTFO It’s Vegan demonstrate effective email deliverability with positive spam scores and efficient email size management. Liquid I.V., Truff, Outstanding Foods, and Thrive Market show promise in spam scores but require improvements in email size management for optimal deliverability. Brightland, Fly by Jing, British Corner Shop, Good Eggs, and HighKey face challenges in both spam scores and email size management, necessitating strategic adjustments to optimize email deliverability.
Advertising Performance: Liquid I.V. leads in advertising with 92 impactful ads, emphasizing both volume and diversity in ad content. Ocado closely follows with 88 impactful ads, showcasing a variety of unique copies and strong advertising volume. Kettle & Fire, Misfits Market, and Thrive Market demonstrate commendable advertising efforts with a mix of volume and unique copy. Chamberlain Coffee, Truff, Good Eggs, Flamingo Estate, and Liquid I.V. exhibit potential in advertising but require enhancements in both volume and diversity to optimize advertising impact and competitiveness in the Pantry & Groceries industry. Brightland, Fly by Jing, British Corner Shop, Outstanding Foods, GTFO It’s Vegan, and HighKey struggle with advertising impact and diversity, needing significant improvements to effectively engage consumers.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
