The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Snacks
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Perfect Snacks and Kind Snacks lead the snack industry in email marketing, sending a significant number of emails with strong performance scores. Pulp Pantry is also noteworthy, demonstrating good performance but with room for improvement in reducing promotional content. Brands such as Magic Spoon and Aloha need to enhance their strategies, particularly in email scoring and promotional content.
Email Deliverability Summary: Verb Energy excels in email deliverability, ensuring optimized sizes and a commendable spam score. Bokksu and Milk Bar also demonstrate strong deliverability. Conversely, brands like Perfect Snacks and Magic Spoon face challenges in maintaining good spam scores and email sizes.
Ads Performance Summary: Magic Spoon shines in advertising, consistently publishing a high number of diverse ads with engaging content. Perfect Snacks and Bokksu also perform well in this area. However, Misfits Health and Partake Foods need to step up their advertising efforts, while brands like Schoolyard Snacks and Kind Snacks show limited activity in this domain.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
