The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Pantry & Groceries
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: In December, the Pantry & Groceries industry witnessed a notable email surge, with an average of 14.0 emails per brand. Brightland stands out as the leader, sending a robust 32 emails with impressive engagement metrics, securing a 68.78% performance score. Thrive Market follows closely but struggles with email scoring, warranting attention. Misfits Market, however, lags in both performance and promotions, indicating a need for a comprehensive email strategy overhaul.
Email Deliverability Insights: Deliverability remains a strong suit for many brands. Ocado impresses with a minimal spam score and consistently good email size. Flamingo Estate and Chamberlain Coffee demonstrate good deliverability but face challenges in email size optimization. GTFO It’s Vegan, with a large email size, falls short in deliverability. Outstanding Foods needs improvement in both spam score and email size. The executive board is advised to enhance deliverability strategies for brands facing challenges, ensuring a seamless customer experience.
Ads Performance: Advertising in the Pantry & Groceries sector experienced a slight dip, averaging 32.47 ads per brand. Ocado and Misfits Market lead in advertising volume, showcasing diverse strategies. Brightland dominates in ad variety, emphasizing image and video proportion. On the contrary, Thrive Market struggles with diversity, relying heavily on images. This succinct summary equips the executive board with actionable insights for refining marketing strategies in the dynamic Pantry & Groceries market.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
