The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Pantry & Groceries
industry, for the month of
April
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Thrive Market emerges as the leader in email marketing performance, sending 30 emails with a good email scoring, despite a high percentage of promotions, indicating an effective email strategy. Brightland follows closely, demonstrating good performance with 19 emails sent, boasting both a high email scoring and a balanced promotion ratio, positioning itself effectively in the competitive market. Liquid I.V. showcases a robust email marketing strategy with 17 emails sent, although with a fair email scoring and a relatively high promotion ratio, suggesting potential optimizations for content quality.
Email Deliverability and Spam Scores: Misfits Market exhibits excellent email deliverability with a positive spam score, coupled with a relatively small email size, indicating effective content management and inbox placement. HighKey, however, shows room for improvement in email deliverability with no available spam score data, potentially impacting its email campaign effectiveness. Flamingo Estate displays mixed results in email deliverability, showcasing a positive spam score but a large email size, suggesting areas for optimization in content and email management.
Advertising Impact and Diversity: Chamberlain Coffee stands out in advertising impact and diversity, with 79 impactful ads demonstrating both volume and variety in content, highlighting its robust market presence in the pantry and groceries brands industry. Misfits Market closely follows with 78 impactful ads, showcasing a strong advertising presence and engagement diversity, effectively positioning itself in the competitive market. Thrive Market maintains a solid advertising impact with 75 impactful ads, although with limited diversity in unique copy, suggesting potential areas for content variation and innovation.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
