The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Pantry & Groceries
industry, for the month of
September
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Thrive Market leads the Pantry & Groceries industry in email marketing with the highest number of emails sent and good email scoring. However, it needs to work on reducing the percentage of promotions. British Corner Shop also performs well in email marketing with good email scoring, but it should reduce promotions. Brands like Flamingo Estate and Brightland have good email scores and minimal promotions.
Email Deliverability Summary: Ocado excels in email deliverability with the best average spam score and optimized email size. Flamingo Estate also performs well in email deliverability with a good spam score and email size. On the other hand, Chamberlain Coffee needs to improve its email size for better deliverability.
Ads Performance Summary: Ocado leads in advertising with the highest number of new ads detected and a good unique copy performance. Chamberlain Coffee and Misfits Market also perform well in advertising. Brands like Good Eggs and GTFO It’s Vegan need to focus more on their advertising efforts.
In summary, Thrive Market dominates email marketing, while Ocado excels in email deliverability and advertising. British Corner Shop and Flamingo Estate also perform well in email marketing and deliverability, respectively. Brands like Chamberlain Coffee and GTFO It’s Vegan need to improve in multiple areas to compete effectively.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
