The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Pantry & Groceries
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Thrive Market emerges as the leader in the Pantry & Groceries industry, sending a high volume of emails with a good overall performance. Brightland follows closely, demonstrating excellence in email scoring but with room for reducing promotional content. Brands like Misfits Market and Kettle & Fire need improvement, especially in email scoring and promotional strategies.
Email Deliverability Summary: Ocado secures the top position in email deliverability, ensuring optimized sizes and a commendable spam score. Brands like Misfits Market and Liquid I.V. also perform well in this regard. However, brands such as Thrive Market and Brightland face challenges in maintaining good spam scores and need improvement in email size optimization.
Ads Performance Summary: Ocado dominates the advertising space, publishing a high number of diverse ads with engaging content. Misfits Market and Brightland also perform well in this domain. On the contrary, Thrive Market and Kettle & Fire lag behind in their advertising efforts, while brands like Truff and GTFO It’s Vegan show limited activity in this aspect.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
