The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Pantry & Groceries
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Thrive Market emerges as the leader in the Pantry & Groceries industry, showcasing robust email marketing practices. It sends the highest average number of emails, maintaining a balance between quantity and scoring. Following closely is Flamingo Estate, excelling in email scoring and promotions. British Corner Shop and Brightland exhibit strong performances, while Chamberlain Coffee and Liquid I.V. display consistent and commendable strategies. Misfits Market, GTFO It’s Vegan, Truff, Kettle & Fire, Outstanding Foods, Good Eggs, and HighKey face challenges and need to enhance their email marketing strategies for better overall performance.
Email Deliverability Summary: Ocado and Misfits Market lead in email deliverability, with optimal spam scores and email sizes. Liquid I.V., Chamberlain Coffee, and Flamingo Estate maintain good deliverability, although Chamberlain Coffee and Flamingo Estate need improvement in email size. Thrive Market, Brightland, Fly by Jing, and Good Eggs face challenges and require strategic enhancements in both spam score and email size. Kettle & Fire, Truff, and British Corner Shop lag behind in email size and need to optimize for better deliverability.
Ads Performance Summary: Ocado dominates the Pantry & Groceries industry in ads performance, displaying both high velocity and a diverse range of unique copies. Misfits Market and Liquid I.V. also showcase strong ad performances, combining both velocity and unique copies. Chamberlain Coffee, Thrive Market, and Outstanding Foods maintain commendable ad strategies. Flamingo Estate, Kettle & Fire, Truff, British Corner Shop, Fly by Jing, HighKey, GTFO It’s Vegan, Good Eggs, and Brightland face challenges and need to enhance their ads strategies for better overall performance.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
