The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Snacks
industry, for the month of
September
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Misfits Health leads the snack industry in email marketing with the highest number of emails sent and good email scoring. However, it has a high percentage of promotions. Verb Energy also performs well in email marketing with a high email scoring and a lower percentage of promotions. Brands like Chomps and Kind Snacks are performing decently but need to work on reducing promotions.
Email Deliverability Summary: Verb Energy leads in email deliverability with the best average spam score and optimized email size. Other top performers in email deliverability include Misfits Health and Feed. However, some brands like Partake Foods and Perfect Snacks need to improve their email deliverability.
Ads Performance Summary: Chomps is the leader in advertising with the highest number of new ads detected and a good unique copy performance. Perfect Snacks and Magic Spoon also perform well in advertising. Brands like Feed and Partake Foods need to focus more on their advertising efforts.
In summary, Misfits Health is the leader in email marketing, but Verb Energy excels in email deliverability. Chomps leads in advertising, while Perfect Snacks and Magic Spoon show promise. Brands like Partake Foods and Feed need to improve their advertising strategies.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
